A case study on Royal Mail

Introduction

International business process is important for the organisations to develop appropriate supply chain and ensure movement of goods and services from country to country for international trade with contractual agreements and it allows the Company to gain high competitive advantage by improving efficiency in managing the international business process (Rothaermel, 2016). The study aims at discussing the business process and strategies in managing business of Royal Mail, where the company is efficient to serve postal and courier services to the customers across the globe, including business dissertation help. The company is UK based and total number of the employees is approximately 163000, who are efficient to manage the business operational activities across the globe and ensure the international business process (Royal Mail, 2020).

International business process

The international business process of Royal Mail is efficient where the company focuses on strengthening their supply chain network and distribute the courier at right place within right time and this is the major strategy of the company to satisfy the customers and retain them for long run. In this regard, product diversification and price reduction are effective strategic planning for the organisation to sustain in the market and secure future sustainable development (Keegan, 2017). The company Royal Mail is also efficient to diversify the domestic products by launching them in the market where the company launched approximately 3 products per year where prototype is by 6 months and the production by 12 months and the product diversification strategy is effective for the company to allocate the budget about £8,000 and enhance profitability by 15% at the end of the year (Royal Mail, 2020).

The company is also efficient to choose the strategy of setting affordable price which is helpful to retain the customers in long run and in this regard the strategy of reducing selling price by 5% per year is effective to maintain profitability, reduction of cost, creating new post of assistant buyer which further helps the company to utilise the organisational resources which is increased by 2.5 (Royal Mail, 2020). For running the international business, the company also focuses on responsiveness and managing reliability so that it is possible to create values for the customers across the globe. In this regard, the average waiting days reduced from 35 days to 28 days and it would be beneficial to retain the consumers as well as the improved product quality and efficient services further enhances the reliability of the products. For running the business process, it is necessary to develop effective marketing strategic planning (Lasserre, 2017).

In this regard, Royal mail focuses on social campaigning, reduced selling price and maximising the product quality and packaging which are effective to satisfy the customers and attract them in long run. Employees are the major stakeholders to run the international operations (Peng, 2016). Royal Mail in efficient to encourage the employees by creating values for them and in this regard the company provide 8 hours training program for development of the skill and knowledge of the employees as well as continuous support and motivation through performance management system by bonus scheme are also effective strategy of Royal Mail to retain the experienced staff in long run and influence them to contribute efficiently to run the international operations.

Conclusion

The strategic planning of Royal Mail is appropriate to run the international business process, where all the stakeholders including the managers and employees are working together to achieve the ultimate outcome. The human resource management strategy at Royal mail through training and development program, bonus scheme and encouraging employee’s creativity are effective to retain the experienced staff to run the business process and on the other hand, the resource utilisation and the strategy of delivering quality products and efficient services at affordable price will provide a scope to Royal Mail to gain high competitive advantage.

Reference List

Keegan, W.J., 2017. Global marketing management. London: Pearson.

Lasserre, P., 2017. Global strategic management. London: Macmillan International Higher Education.

Peng, M.W., 2016. Global business. Boston: Cengage learning.

Rothaermel, F.T., 2016. Strategic management: concepts (Vol. 2). London: McGraw-Hill Education.

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