Architects of Prosperity: Investigating Sony's Organisational Structure and its Impact on Business Success

Executive summary

A proper understanding of the organizational structure and innovative methodology to implement that structure is being described in this paper clearly. Sony is the organization chosen to determine the organization structure here. An innovative and creative understanding led by organization structure is also defined here. The three factors of the organizational structure of Sony is defined in this paper. A proper analysis of Sony and its background is defined for understanding its historical sales and business perspective. The profit and advantages are begin defined here buy the implementation of this organizational structure. Communication and proper understanding of business are also defined here clearly.

1.0 Introduction

The organizational structure and management of Sony are being researched in this paper. Sony's organization's pros and cons are also being defined in this paper so that a broad idea can be drawn for its better understanding. The geographic and business type division of Sony is being defined here in this part. Feature of Sony organization is being demonstrated so that proper understanding of the management and their work can be defined here properly. The different business division and corporate structure of Sony’s business are also focused here properly.

2.0 Organizational structure

Organizational structure is the proper distribution of tasks and activities that are required to achieve any goal that is set by the organization. This distribution of task and activities within the organization is defined for Sony as it helps in gaining the proper business and sales requirement for them (Lu et al. 2019). A proper flow of information in the company can be understood by this organizational structure and thus the task of management becomes easy by the help of this organizational structure.

3.0 Background information on Sony

Sony was established on 7th may 1946 and the proper name was given in 1958. IT is generally based on sales of telecommunication material. It was first established in Japan and later established in worldwide. A customer satisfied quality is achieved through their sales and productions. Sony gained a good name in electronics and electrical fields. Sony Corporation is based on producing good quality design and electronic material that is found to be a customer satisfied product. It has gained a wide name in electronic and telecommunication field and still a big competition for companies such as Samsung, Acer and several others. It emerged as a digital brand in the electronic field and gained a good name in sales and business of electronic equipment (sony.net, 2019).

4.0 Organizational structure of Sony

A proper and efficient organizational structure is being initiated by Sony. The organizational structure here properly determines the proper position of every individual present in the organization. Sony has gained a good competency and market structure due to its organizational structure. Proper marketing strategy and business perspective are achieved by the help of this organizational structure here. It proved Sony a global company and helped to gain innovative products. The successful strategy has led Sony to strengthen its business and led to create a proper competence environment. Customer relationship management is being promised by the Sony and various steps are being initiated by them to gain good customer service.

Sony's organizational structure is based on three groups:

Functional Based groups: The corporate structure and the efficiency of Sony are being determined by the help of these functions based groups (Friedman, 2018). The CEO, Engineering, Finance, sales and research and development are a crucial part of these functional groups in Sony. Human resource, quality environment and logistics are also part of this functional organizational structure.

Business type division: The product and business of Sony are being focused on this part. The storage media is generally a part of this business that is helpful in producing the storage media devices in Sony. The business division is seen to be focused on various parts such as Device games, network, audio and pictures. The business is generally focused on the devices produced by Sony for the gaming, picture and audio as discussed.

The business structure of Sony is generally focused on the following aspects:

Energy business

Camera business

Audio and music business

Gaming services

Communication and networking business.

Geographic division: The strategic decision and planning are being structured in this geographic division. The annual and the financial reports are generally prepared by the help of these geographic divisions. The geographic division can be seen in the countries where Sony has established its names such as Japan, US, Europe, China and other Asian countries.

4.1 Sony innovative organizational structure

Different brands are being initiated by Sony such as Xperia, Cybershot and various others for the electronic equipment available. Sony gained a good name in television and laptops and other electronic business that being focused by Sony. Business innovations and strategy are being introduced here by the effective structure of the business presented. The groups and members are decentralized here in Sony for independent formation of business. This provides an effective structure for the business formation here (Shimagaki et al. 2016). Factors are available to determine the innovative method s that is involved in Sony. Some of those factors are technology, a creative and new idea, organizational strategy, organizational culture and employee and other resources available in the Sony Corporation. These factors have a good influence and connection with each other. Resources are indirectly depended on employee and then are depended on the innovative process available. A few-layer of approvals in required in the design formation and investment of organization can be seen here.

Research and manufacturing of Sony had been enhanced by the help of this organizational structure of Sony. A business model was not present earlier thus Sony couldn’t grow their business and thus they followed a proper innovative methodology to create a successful organizational structure for their business. Negotiation is the process that should not be involved in the business as it may affect the business structure of Sony. The target of the market is easily cleared by the help of a specific organizational structure that is presented by Sony here. A brand and trademark enhancement is possible by this organizational structure. Sony's creative culture and fast implementation are being enhanced by this organizational structure here. A good performance of the group and the communication is also strengthened by the management present in the organization (panmore.com, 2019).

4.2 Sony organizational structure and creativity

The creativity in Sony can help in focusing on the investigation of the process that is performed by the technology and advanced methodologies applied to Sony. Creativity and collaboration can be easily demonstrated by the organizational structure in Sony. The collaboration of Sony and other organization can be seen to be a collaborative one for the organizational business here (Sony, M. 2019). Collaboration has been seen to be followed by Sony with several companies such as Microsoft and various others that led to a good business perspective. A proper by the accountability, coordination and creative techniques are being followed the organizational structure of Sony here. Good competence in business and marketing is beginning to achieve by the organizational structure here. Implementation of new technology and tools are highly required in the company for the establishment of organizational structure by Sony. A satisfaction and attention for the customer can be achieved easily by the help of this organizational structure present here. Sony's organizational chart can be demonstrated easily for a better understanding of the organizational structure. [Referred to Appendix 1]

4.3 Selection of this organizational structure for Sony

These organizational structures were selected by Sony because it gives a good perspective of innovation and development of the resources available within the organization. An enhanced effort can be incorporated by Sony so this organizational structure is chosen. An effective and advanced measure can be brought into work in an organization by the help of this organizational structure. Moreover, the business time division and management is also an ethical one to support business structure of Sony. These organizational structures enable Sony to improve its sales and marketing perspective that is present in the organization (Malmelin, 2017). The corporate business structure here ensures companies effectiveness in forming key business structure and the manufacturing profitable products for the organization. Opportunities are being preceded by the business structure available in Sony. A proper adjustment in the industry can be gained by the implementation of this organizational structure.

Organizational diversification can be observed here possibly by the help of these organizational structured adopted by the Sony. The matrix structure is required to be seen for the better development and successful business aspect of Sony. Profitability and innovation for cost management can be seen possibly available for the Sony organization here. Three-dimensional matrix structures for the business can be achieved by the customer and management of that customer available here. This organizational structure generally removes the risk and milestones available in the business and the marketing perspective (jssidoi.org, 2019).

5.0 Conclusion

Thus it can be understood that the organizational structure is an essential part of an organization and is highly needed for the proper development for them. Geographic and business perspective is easily understood by the help of this organizational structure. The organizational structure here is based upon the three factors that are functional, business and geographic. Proper information about business and organization background is discussed. The profit and the advantages of adopting this organizational structure are defined in this paper clearly. Thus the adoption of this organization structure in Sony can be defined here clearly. The involvement of the innovative method and creativity in this organizational structure is defined here clearly. A proper function is defined here properly by the help of this organizational structure. It is also suggested that this organizational structure is efficient and useful for Sony to enhance their business.

Reference List

Journals

Lu, S., Bartol, K.M., Venkataramani, V., Zheng, X. and Liu, X., 2019. Pitching novel ideas to the boss: The interactive effects of employees’ idea enactment and influence tactics on creativity assessment and implementation. Academy of Management Journal, 62(2), pp.579-606.

Friedman, H.H., 2018. How the creation of too many academic departments stifles creativity, encourages a silo mentality, and increases administrative bloat. Encourages a Silo Mentality, and Increases Administrative Bloat (January 2, 2018).

Shimagaki, J., Kamei, Y., McIntosh, S., Hassan, A.E. and Ubayashi, N., 2016, May. A study of the quality-impacting practices of modern code review at sony mobile. In Proceedings of the 38th International Conference on Software Engineering Companion (pp. 212-221).

Sony, M. and Naik, S., 2019. Key ingredients for evaluating Industry 4.0 readiness for organizations: a literature review. Benchmarking: An International Journal.

Malmelin, N. and Virta, S., 2017. Managing for serendipity: Exploring the organizational prerequisites for emergent creativity. International Journal on Media Management, 19(3), pp.222-239.

Appendices

Appendix 1: organizational structure of Sony

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