Channel Strategy Of Kambrook

Question a

Sources for potential channel members in PNG

Trade sources

Trade publications, trade associations and distribution magazines are some essential grid sources which need to be used by the Kambrook company. All these sources need to be verified by the higher authority of the representatives of the manufacturing department.

Advertising

Advertising of trade magazines is necessary to enhance the services of the company. Apart from this, social media can become an effective tool for promoting the services and products of the company (Elliot, Ngugi & Malgwi, 2018). Customers can be attracted by the marketing team of the company by using proper advertising methods.

Customers

Consumers who are willing to share honest opinions about the products need to be focused by the customer executive team of the company. Collecting customer feedback is essential to understand customer demands and needs. It helps to provide them with the required products and satisfy them (Kambrook.com.au, 2020).

Reseller inquiries

Resellers who are interested in directly handling the products need to be used as channel members of the company. Apart from this, dealers of real estate, business databases, independent consultations, internet and telephone directory needs to be used as other sources for selecting channel members.

Trade shows

Retail associations and annual conventions organised by the wholesalers need to be forecast by the marketing department for selecting the challenge members to expand the business of the company.

Question b

Selection Criteria

Different types of selection criteria need to be applied for selecting the channels for expanding the business of the company. Management succession needs to be analysed by the higher authority of the organisation for arranging resources. In addition to this the strength of sales and product lines needs to be identified by the hierarchy of the company for finding issues related to the business (Malone & Hall, 2017). The market size needs to be analysed properly by the marketing team for expanding the business rapid manners. Customer attitudes and names need to be analysed properly to fulfill their demands. In addition to this brand value needs to be well maintained and well established by the marketing team of the company for enhancing the business in this new region. However, the financial condition of the company and the economic condition of the country needs to be analysed properly for getting success in the business. The ability of the management team needs to be evaluated by the hierarchy of the organisation for implementation of different business strategies to expand the business in different areas of the country (Crawford, 2017). In addition to this purchasing behaviour of the customers needs to be analysed for expanding the business in a rapid way. Organisational culture needs to be enhanced, and cost analysis needs to be done by the responsible authority of the company to increase the revenue in the business. Moreover, it is essential to secure all the channel members associated with the company for getting promotional and advertising support.

Question c

Recommendations

The marketing department of the company needs to enhance the existing marketing services of the company for attracting the customers towards the brand. Apart from this, using social media for delivering descriptions about new products can become an excellent strategy for business expansion.

Proper training needs to be given to all the members of the marketing department for analysing the target market. The demographic details of the customers and geographical distribution need to be analysed properly for understanding the business needs.

Internet marketing is another effective tool which can be used for advertising the new products of the company. The online website of the company needs to be updated frequently by the marketing department delivering all the new of the new products to the customers. Apart from this, the company should acknowledge email marketing for delivering high-quality service to all the customers. Online selling of products would be beneficial for increasing the revenue of the company.

Media advertising can also be applied by the marketing department for maintaining every factor related to sustainability.however all of these strategies needs to be properly implemented by the employees of this company for enhancing the profitability rate on their goals in a short time. Apart from this, making a proper budget is essential to analyse the expenses of the company, and it helps to allocate the resources properly.