Exploring Business Assign

Introduction

This assessment will describe that how the current changing economic environment is impacting the business organisations and how they can tackle them gently and cleverly, especially in the context of business dissertation help. Here two companies selected to explain the investigation on how the business organisations are organising to run their operations successfully and analyse what measures they will adopt to do so. The first company taken is Sainsbury's which one of the top most supermarkets of UK with a market share of 42.3 per cent as of 2021 as per the record. It has nearly around 1,411 physical stores in all over UK, 813 out of which are considered as the most convenient stores according to the reports of 2021. Sainsbury’s was originally founded by John James Sainsbury, headquartered in London, United Kingdom. The second company selected for this assessment is a total contrast from Sainsbury’s, Guide Dogs situated in UK and known for being a charity and non-profit organisation. Guide Dogs basically take care of those people that are blind and partially sighted. Guide Dogs also create awareness regarding taking care, supports related researches and also initiates campaigning for the visually impaired people. Thy mainly provide mobility for the total blind & partially sighted people and carry out research works to helping to understand the needs of the users as well as help to care of the them. Both these organisations are much different from each other and this difference will furnish an appropriate research on the recent economic impacts on various businesses and how they accepted and incorporated them responsibly dedicated more towards helping their businesses to start, grow and prosper.

A.P1. Explaining the features of the two contrasting businesses

Both the Sainsbury’s and Guide Dogs are totally different from each other in their functions and operations so do their features are which consists things like their ownership type, their liability pattern, the organisational purpose, company sector, scope of their activities and organisational size.

A.P2. Explaining how these two contrasting businesses are influenced by their stakeholders

Both Sainsbury’s & Guide Dogs have their own separate stakeholders involved in their functioning and have influences of them too on their business activities. Sainsbury's internal stakeholders are their shareholders, managers and other employees & external stakeholders are their customers, suppliers, the local communities, as well as the governments where Sainsbury's operates in. Whereas the stakeholders of the Guide Dogs for the Blind Association consists of stakeholders which includes members like their customers, volunteers, donors, employees and trustees with its members.

Influence of stakeholders on Sainsbury’s:

Shareholders make investments to get their shares which they gain in two ways either through dividends or by selling their shares for profit as example one of the shareholders of Sainsbury’s is the Qatar Holdings LLC with 335,446,132 number of ordinary shares which impacts the company’s operations.

Managers carry out the vision and goal of the owners where the current growth rate of Sainsbury is related to the ability of the different level managers to harness the basic things needed for team growth as example the prime role of the managers of Sainsbury’s is as the Customer and Trading Manager who takes the overall charge of all the store colleagues of their branches respectively ensuring to fulfil the purposes (Hilton et al. 2020).

Employees also put their best efforts to continue helping the organisation to meet their strategic goals as example the employees are there helping the customers and continuously keeping the store performing well.

According to Rohwer and Topić (2019) customers’ interest enables to influence so that they continue to get good quality products from Sainsbury at very fair prices as example Sainsbury’s customer service in each of their branches to satisfy all the demands and providing great shopping experiences.

Suppliers of Sainsbury are from Britain and international believe in achieving by forming partnership that raises environmental and social standards of Sainsbury’s as example the suppliers have asked around 15%-20% of the sales turnover in Sainsbury’s by reducing the costs which will furnish funds for improvements in the food offers and lower prices for the customers.

As stakeholders, local communities play a major role in having great competitive advantages, providing great services, quality products and also continue to support local charities like as an example there are many local communities who supports Sainsbury’s on a nationwide level to initiate various community based programmes too creating awareness about the brand (Huang et al. 2020).

Government authority debts are being very high presently impacting greatly on attitudes of customers due to which business conditions experience very high pressure for example the Corporate Responsibility and Sustainability Committee who is responsible for reviewing company’s progress, sustainability strategies including company’s values, colleague and customer engagements.

Zamansky and van der Linden (2018) stated that for customers as stakeholder, Guide Dogs invest much time and resources to the process of matching a client with a dog in order to fulfil client expectations and create a lasting partnership as an example most of the blind or visually impaired people of Canada and United States desire enhanced mobility and independence uses this service animals where the person must be legally blind.

Volunteers transform the lives of people having sight loss whether it is raising puppies, sighted guiding, collecting funds or cheering on our event participants as an example the volunteers in every social and community programmes assists fundraisings, provides temporary accommodation and administrative help too (Hansen et al. 2021).

Donors’ donations help as they are the incomes for fulfilling the goals and operations of Guide Dogs where as an example 100% of all the donations goes to the range of various services that support the caring of the dogs and maintaining them.

Employees & staff members offer wide range of benefits and training to suit an individual needs to grow their career (Hunt et al. 2020).

Due to the trustees & the members of Guide Dogs experience increase in community fundraising, donor-based fundraising, corporate and trust income & legacies where few of the trustees of Guide Dogs are Jamie Hambro as the Chairman of the Board of Trustees, Paul Baker, Clare Black, Kate Crofts, Rob Deakin, Lynne Hill, Mark Johnstone, Ranjit Sondhi, Jennelle Tilling, Emma West, Polly Williams, Mike Wroe and etc.

A.M1. Assessing the relationship and communication with stakeholders of two contrasting businesses using independent research

In regards to the stakeholders, establishing a stable relationship and initiating an open communication is important to identify the shareholders to be the stakeholders. As researched individually, all the stakeholders of all the companies whether being non-profit organisations or any big supermarket needs to maintain their good relationship and clear communication with all of their stakeholders as they play major roles and primary part to function their business organisation operations. A clear and open communication with the stakeholders is one of the most crucial things to move forward the operations and functions which can be done through many ways like email automation to furnish and functional details, online/virtual presentations describing the projects, project summary report informing the stakeholders about all the projects, group video call or 'screen to screen' meetings to have endless and anytime discussions and many other methods to work smooth. Rohwer and Topić (2019) stated that if there will be no proper communication with the stakeholders, it will show a huge lack of inputs on those things depending upon which the organisation performs its functions. Both Sainsbury’s & Guide Dogs will get benefit & value from the contributions from each type of stakeholder in themselves. In order to have a successfully improved efficiency, communication and relationship between Sainsbury’s & Guide Dogs with their stakeholders respectively must be maintained effectively.

Sainsbury’s is such an organisation which has an in-depth analysing of their stakeholders & the communication in between Sainsbury’s & their stakeholders. If stated more specifically, the stakeholders are associated with their investor relations department which is the primary basis of their relationship (Pyatt et al. 2020). The stakeholders of Sainsbury’s have always been in a very good and flourished relationship with the organisation and their internal parts too for making the working smooth and efficient. Sainsbury’s relation and communication with its stakeholders is established through various methods like annual general meeting, annual reports, websites, & online media. The direct and clear communication of Guide Dogs members with their stakeholders is mainly established by the social media and physical campaigning which flourishes their mission, vision, values, thoughts, goals, strategies and plans in front of their stakeholders so that they can understand what and how Guide Dogs works (Rickly et al. 2021). The relationship of the stakeholders with Sainsbury’s is such a practice where there is mutual forging from both the sides benefitting by making new and better connections with better third-party groups and even with individuals too with various common interests. In addition to this, their communication with stakeholder & working with Guide Dogs’ brand purpose contributes more towards brand awareness and growth. The role of stakeholders includes a diverse and broad remitted things consisting of internal communications, national PR & media relations, ambassador & celebrity management and stakeholder engagement (CHARITY NAVIGATOR, 2020).

AB.D1. Evaluating the reasons for the success of two contrasting businesses, reflecting on evidence gathered

The main reason of Sainsbury’s impressive performance & success was impactfully driven by its sales of their brand food products and items as well as its online stores and convenience store businesses. Sainsbury’s another credit of success has been driven totally by its ability to convey their quality and price at a time when its value are vital attributes in the retail sector. Some significant factors that drive the success of Sainsbury’s are:

According to al Habibi (2019) Sainsbury’s wide range of products and items besides their food and groceries which includes alcohol and beverages, clothing, computer peripherals, books and gift items, kitchen and other appliances, fish and meat, fuel and petrol, pharmaceutical drugs and home ware which attracts more and more of the audiences.

The size and the stakeholders of Sainsbury’s with includes both the external and internal strengths and influencing factors behind the success of Sainsbury’s brand worldwide where the employees, managers, employees are the internal success factors and suppliers, customers, shareholders and competitors are external success factors of Sainsbury’s.

Aluko and Knight (2017) stated that Sainsbury’s marketing policies, competitive advantages & segmentation strategies are consisted of segmenting by products, by area and by services which are primarily its key performance indicators that targets the market by providing low cost high quality products and services.

Guide dogs have become successful mostly in past few years because in earlier times people were not much aware of the services and facilities of the guiding dogs and their help. But as soon as it came into focus, it has been found that not all dogs can be a part of the Guide Dogs team where only 70 per cent of the dogs that successfully enter and complete the overall training programme can be successfully a part of the success journey of Guide Dogs.

Their facilities are orientation skilled which means they’ve had a full Orientation and Mobility (O&M) training course for both dog and human are competent travellers when they come together as a team (Brayet al. 2017).

Funk (2020) opined that it is a blessing for the fully and partially visionless people as per their programs, An individual who is legally blind with a visual acuity of 20/200 in the better eye with the best correction, or a visual field of no more than 20 degrees will get their solutions from Guide Dogs to provide sufficient work to keep a guide dog healthy, happy and effective.

B.P3. Exploring the organisation structures, aims and objectives of two contrasting businesses

B.M2. Analysing how the structures of two contrasting businesses allow each to achieve its aims and objectives

Sainsbury’s organisational structure is the hierarchical and matrix styled pattern where there is flexibility to adopt any situations and this is the reason why Sainsbury’s can adapt each and every situation tactfully and flexibly. In this hierarchical form, the higher authority has the single-handed power to finalise the decisions about their aims and objectives and for fulfilling them as efficiently as possible (Sainsbury's, 2019). In the matrix style since there is the full authority is on the hands of the higher authority and management, one negative thing which affects Sainsbury’s because whenever there is any loss or slowing down of the functions or any negative image of the organisation and the full responsibility of these impacts falls single-handedly on the higher authority and the management. Though Sainsbury’s have always gave full freedom, chance and opportunities to express what they feel and if there is any innovative ideas or strategies which can be beneficial for the organisational goals achievement and also incorporates them to the possible extent (Sainsbury's, 2020). The matrix style of Sainsbury’s played helpful role in taking decisions on the products according to the trends, customer changing attitudes, demands and covering all the other characteristics. This gives their organisation a whole new organisational environment where the workforce feel fully engaged and valued since they can share their thoughts and ideas to the management without any fear of getting rejected for disrespect and all the staff members and employees also work with peace, safety and harmony in Sainsbury’s (Sainsbury's, 2021).

In case of Guide Dogs, the organisational structure is the team based organisational structure pattern where all the associated members of the charity organisation works together in all the levels of activities and decision making processes (Guide Dogs, 2020). Due to the organisational style of Guide Dogs, makes it well capable of selecting only those dogs that retains the complete training process and can be friendly with the customers. The organisational structure of Guide Dogs is totally different from that of the Sainsbury’s where both are totally contrasting from each other and so do their aims and objectives work (Guide Dogs, 2019). In Guide Dogs, the organisational structure of them also have some loopholes and flaws as in their pattern there are possible chances of rising of disputes and conflicts among the working members and volunteers in many activities and decision making actions (Guide Dogs, 2021). These things create problems and difficulties while working for the organisational aims and objectives fulfilling for Guide Dogs. Although the organisational structure, can make the flaws and backlogs remove with improved functions if the services and facilities are turned more advanced and enhanced with latest technological additions.

Conclusion

This whole assessment highlighted all the organisational behaviour and working patterns of both Sainsbury’s and Guide Dogs where both are found to be totally contrasting from each other. Sainsbury’s is a profitable business organisation whereas Guide Dogs, is a non-profitable and charitable organisation. All the organisational features such as ownership, liability, size, organisational structure, mission, vision, sector, scope of activities and many other details are totally separate from each other. Sainsbury’s is a Public Limited Company and Guide Dogs is a non-profitable & charitable organisation. Sainsbury's is the second largest chain of supermarkets in the UK with a 16.0% share of the supermarket sector along with a chain of over 455 supermarkets and 301 convenience stores. On the other hand, Guide Dogs has around 1,600 staff split as 55 in IT, 20 colleagues with 15,000 volunteers, 250,000 database records and 2,500 dogs working hard as possible for their human companions. Sainsbury’s have always gave full freedom, chance and opportunities to express what they feel and if there is any innovative ideas or strategies which can be beneficial for the organisational goals achievement and also incorporates them to the possible extent. Sainsbury’s marketing policies, competitive advantages & segmentation strategies are consisted of segmenting by products, by area and by services which are primarily its key performance indicators that targets the market by providing low cost high quality products and services. Guide Dogs works for the fully and partially visionless people as per their programs, An individual who is legally blind with a visual acuity of 20/200 in the better eye with the best correction, or a visual field of no more than 20 degrees.

References

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Funk, J.A., 2020. Functional Behavior Assessment with Guide Dogs in Training: A Feasibility Study (Doctoral dissertation, University of Nevada, Reno).

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