Implications for Marketing and HRM

Introduction

Analysis of business environments helps to identify primary and minor factors which can affect the business functionalities. So it can be stated that both the internal and external analysis is essential to understand the depth information of the current business condition of a company. Sainsbury is a well-known company which belongs to the retailing industry of the UK. This company services products in different regions of the UK and from the past few years the company is growing rapidly. According to the reports of 2018, approximately 116,400 employees are working in different branches of this company. Reports of 2019 stated that the net income of the company is £219 million. In addition to this, the revenue of the company is £29.007 billion. However, this study includes the swot analysis of this company. After doing the swot analysis, the impact of different conditions on the marketing and HRM department will be elaborated in the following section. For students who are exploring the intricacies of business environments, seeking professional guidance in their business dissertation help can provide the most valuable insights.

SWOT analysis

Strengths

The brand image of the company is developed, which helps to increase the customer trust towards the brand. Developed and innovative consumer service provided by the high skilled employees of this company (Prajogo, 2016). There are varieties of products and services supplied by this company which helps to attract the customers and provide them with the products as per their choice. New networks are establishing rapidly, which helps to expand the business in a short time. In addition to this, the ratio of the customer to staff is low, which helps to provide high-quality services to all the customers of the company. The employees of this company are focused on their work, and they properly value all the customers to satisfy them.

Weaknesses

The employees of this company are not properly trained, which plates different kinds of bias within the business operations. In addition to this, the company only services products within different regions of the UK (Qiu et al. 2016). The global expansion of business and can be helpful to enhance the profit rate.

Opportunities

The demand for the products is increasing because it is growing rapidly. It is a huge opportunity for the business, and it can help the business achieve its goals. Companies should use advanced technologies for doing their different kinds of business functions, and this will help to save the valuable time of the employees. In addition to this, business operations can be finished within a short time. Using modified technologies would be beneficial for the company to enhance its marketing and other business services. For example, online marketing is enhancing day by day, which helps to attract the attention of the customers.

Threats

Environmental regulations are the main concern for the business of this company. The government is increasing the tax amount, so it is a huge pressure on the hierarchy of the company to earn more profit (Hörisch et al. 2017). In addition to this, the company needs to fulfil all the terms and regulations of liability laws. Similar companies like Tesco, Morrisons and others are giving tough competition in the retail industry of the UK. So, the company needs to enhance the quality of their products to satisfied customers and increase its profitability.

Impact on Marketing

The limited business area is a major weakness of this company. So the marketing department is getting affected because they are not targeting a new market every day. The marketing department is focusing on doing something innovative in the existing market, attracting customers. Apart from this increasing population and high demand is helpful to maintain the company reputation in the market (FATRICIA, 2016). Moreover, it is essential for the marketing team to do something innovative every day for experimenting with the existing market strategies. There is a high opportunity with respect to the advancement of technologies, and it helps to increase the demand for the products of this company. However, marketing campaigns related information needs to be delivered to all the customers for increasing the sales rate.

Impact on HRM

Lack of professional skills of the employees is a major issue of this company. It is affecting business operation and other services. This is actually affecting the overall functions of the business, and buyers are created by some of the employees. Moreover, it is affecting the productivity level of the company (Brunner and Rechberger, 2016). Therefore the HRM team needs to proper mobile training to all the staff members for enhancing the performance to satisfy the customers. Apart from this proper measurement of the performance of the employees is essential to improve the existing services taken place in this company. So, the leaders on the hierarchy of this firm need to create proper awareness among all the employees and should motivate them to enhance their professional skills. It will be helpful to improve business operations in a positive manner (sainsburys.co.uk, 2020).

Conclusion

According to the above analysis, it can be stated that the company has a lot of strengths in comparison to the weakness, which can be helpful to develop the business functionalities. The impact of weaknesses is high on the HRM department of the company. In addition to this for getting success in the business, the company needs to follow proper marketing strategies for increasing the revenue rate. Varieties of products are supplied by the company, which helps to attract customers. According to the reports of 2017, there are a total 1,415 shops of this company serving their products to the customers. Moreover following collect approaches will be helpful to expand the business and achieve the goals of Sainsbury.

Reference List

Brunner, P.H. and Rechberger, H., 2016. Practical handbook of material flow analysis (Vol. 1). CRC press.

FATRICIA, R.S., 2016. SWOT ANALYSIS OF SAINSBURY’S SUPERMARKET. Jurnal Manajemen Terapan dan Keuangan, 5(1).

Hörisch, J., Kollat, J. and Brieger, S.A., 2017. What influences environmental entrepreneurship? A multilevel analysis of the determinants of entrepreneurs’ environmental orientation. Small Business Economics, 48(1), pp.47-69.

Prajogo, D.I., 2016. The strategic fit between innovation strategies and business environment in delivering business performance. International journal of production Economics, 171, pp.241-249.

Qiu, Y., Shaukat, A. and Tharyan, R., 2016. Environmental and social disclosures: Link with corporate financial performance. The British Accounting Review, 48(1), pp.102-116.

sainsburys.co.uk, (2020), About us, Available at: https://www.sainsburys.co.uk/ [Acessed on 09.05.2020]

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