The industrial analysis is necessary for analysing the performance standard and the competitive advantage of any company in the international market (Čepel et al. 2018). This study has two important sections: the factsheet and the organisational functional structure. The factsheet will present an industrial analysis of Mitre Sports International, the UK based famous sports equipment manufacturer, providing the most valuable insights for business dissertation help. In this factsheet, this study will demonstrate the organisational background of Mitre Sports International in which the establishment history, head office, purpose, services and the industry in which this company is operating will be presented. Then this factsheet will discuss the product and service of this company. Then the factsheet will also describe the market size and the business scope for this company. By providing the evidence-based resources this factsheet will analyse the current market position and market values for this company and its opportunities and scope in attaining a continuous market growth of Mitre Sport in domestic as well as in the international market. Then this factsheet will present the mission, vision and business objectives of Mitre Sports International. In the second part, the organisational structural flow chart for Mitre Sports International will be presented and described. This section will present the interrelationship between all the organizational structures such as HR, finance, marketing, legal and manufacturing department of Mitre Sports International. This section will present a critical analysis of the function of the different organisational structures of this chosen sports company finally this study will present a conclusion in which the main aspect of this discussion will be demonstrated.
Mitre Sports International is a famous British sports equipment designer and manufacturer. It has its headquarter in Wakefield, England. Although this sports brand mainly manufactures and design products for football associations, it also manufactures and sells equipment for other sports. This company had been founded in 1817 in Huddersfield, England (www.mitre.com, 2021). It is one of the oldest sports manufacturers in the UK. Currently, Mitre Sports International works as the subsidiary of the British brand Pentland Group. After its establishment in 1817, Mitre Sports International used to produce rugby balls and footballs for different clubs all across the world. Then in late 1959, the marketers of Mitre Sports International understood that if they need to catch up with the ever-increasing competition in the sports market, then it is important to extend the services and product range. Then the designers and manufacturers of Mitre Sports International started manufacturing soft leathers, cricket bags and cricket balls. Then Mitre Sports International became the official balls supplier for the English Football Association and then for the next 40 years Mitre Sports International had been working for the FA Cup Final.
Mitre Sports International is currently working as one of the most potential sport equipment providers worldwide. It sells a wide range of sports clothes and equipment such as:
Football equipment: team uniforms for footballs, boots, shin guards, goalkeepers gloves, cones, balls, linesman flag, basketball
Netball: rings and balls
Basketball: balls and team uniform
Rugby union: training shirts and balls
Sportswear and apparel: raincoats, hoodies, jackets, polo shirts, leggings, compression garments, t-shirts and shorts.
Accessories: pumps, bags, safety cones and water bottles.
From the ONS report, it is seen that Mitre Sports International has grabbed an annual revenue of over $500 million in the year 2019. It operates worldwide and becomes one of the leading sportswear and sports equipment’s providers. Mitre Sports International manufactures uniforms equipment and uniforms for various sports clubs across the world such as Grenades Football Club, Deportivo Español (Argentina), Club Deportivo Morón (Argentina), Grenades Football Club (Antigua), Deportes Tolima (Colombia), Næstved Boldklub (Denmark) etc. Mitre Sports International is the leading ball manufacture that supplies balls to various football associations such as the ASEAN Football Federation Championship (Asia), The Football Association Challenge Cup ( England), PT Liga Indonesia Baru (Indonesia), The Russian Cup (Russia) and The Football Association of Singapore (FAS) (www.mitre.com, 2021). Apart from selling football equipment and apparel, Mitre Sports International also serve different netball and rugby balls associations’ worldwide. Becoming the world's largest and oldest football manufacturing company this company has now developed a good market reputation and strong competitive advantages in the international market. Its marketers emphasize supplying the best quality footballs for professional international matches such as football league and League Cup which improves the brand reputation and the market growth of this company. The marketers of this company also launch a new ball brand, the delta-V12 which will support professional footballers in their international matches (www.mitre.com, 2021).
Mitre Sports International has a good scope for high market growth in the sports industry. Becomes the oldest as well as the largest football manufacturing company, Mitre Sports International becomes a highly famous sports brand in the UK as well as in the world. The worldwide business operation of Mitre Sports International provides huge market growth which improves the brand reputation and the competitive advantage for this company. Apart from selling professional sports equipment, this brand has also become the UK's leading supplier of apparel and sports products to schools and the domestic market. The marketers of Mitre Sports International believes in complying with all the ethical principles to maintain a loyal and trustworthy relationship with their clients which widened the pathways for establishing a strong international business footprint for this company (www.mitre.com, 2021).
Mitre Sports International has a clear vision mission and market objectives that make marketers take realistic and relevant market strategies to achieve these goals. Mitre Sports International’s mission is:
To be the leading and largest sports brand in the world.
The vision of Mitre Sports International is to become one of the most trustworthy and loyal sports brands that can gain a positive customer experience by supplying the best quality sportswear at the best price.
The main objective of the marketers of Mitre Sports International is to expand this business internationally by supplying high-quality sports equipment and apparel to clients all over the world. Mitre Sports International emphasize improving its brand reputation and strengthening its competitive position in the international sports industry to stand against the ever-increasing competition in the sports market (www.mitre.com, 2021)
Stakeholders are the groups, persons or organisations that have an interest in the particular company or organisation. Stakeholders influence the decision making and the business operation of a company directly or indirectly (Cepel, 2019). Mitre Sports International have different stakeholders who play their function the impacts the overall business decision and operation management of this sports company.
Mitre Sports International has a highly organised and well-categorised organisational structure which ensures a good interrelation among all the departments (Nudurupati et al. 2021). In Mitre Sports International there are many organisational structures such as the board of directors, CEO, finance, marketing, IT, legal and HR departments which maintain an effective connection among one another in relation to maintaining a continuous flow of the necessary information and resources.
These are the topmost hierarchical officials of Mitre Sports International who takes all the final decision regarding any type of operation of this company. BOD is at the top hierarchy of the organisational structure of Mitre Sports International, which controls the operation and work process of the CEO and other higher managers (Calabrese et al. 2018). Mitre Sports International has highly skilled and experienced members in the BOD who have an in-depth concept in the sports industry which enables this company to take the right decision regarding strengthening tits market footprint in the internal sports industry.
CEO is designated at the second hierarchical place of the organisational structure of Mitre Sports International. CEO or Chef executive officer work under the instruction and guidance of BOD. Jason Provides is the current CEO of Mitre Sports International who has high experience in management and marketing in the sports industry CEO of Mitre Sports International administer the overall function and the operation of the departments such as HR, IT, finance and legal (www.mitre.com, 2021). CEO of Mitre Sports International ensures that all the departments are interconnected with one another and maintain the continuous flow of the resources and information throughout the company to improve the overall organisational productivity.
Mitre Sports International has a highly organised and efficient finance department that works under the instruction and guidance of the BOD and CEO. There are highly skilled and experienced finance managers who play crucial roles in administering the financial matters for this company such as the formation of the transparent balance sheet, maintaining annual transaction report, formation the audit report, administering the overall spending and earning of the company in a year etc (Hrechyshkina and Samakhavets, 2019). The finance team maintain a connection with the bother department by administering and obtaining information regarding the fund required for each deportment for maintaining a smooth operation.
Mitre Sports International has a highly modern and well-organised IT department that has highly skilled engineers and technical staff (Khajeheian et al. 2018.). This department provides technical support to all the other organisational departments to ensure the fastening of their operation and work process. Moreover, IT managers and staff of Mitre Sports International are always engaged in developing and installing highly modern software, application program and operating system which can improve the financial, HR, administration and legal operation faster thereby enhancing organisation productivity (www.mitre.com, 2021).
Mitre Sports International’s HR department consists of highly skilled and experts in hiring and recruiting highly eligible candidates. Moreover, the HR manager conducts a training and development program for all the staff for the other department to improve the individual skill professional knowledge and expertise of each staff thereby improving the workforce had productivity of each organisational department.
The legal deportment of Mitre Sports International deals with all the legal matters for the other organisational department. The managers and staffs of the legal department are experts in solving legal matters faced by any department of this company. for example, the legal consultant and managers u legal department of Mitre Sports International provides advice to the staff and managers of the finance department regarding how to comply with all the financial regulations and taxation legislation to maintain a transparent balance sheet, the highly experienced legal team of Mitre Sports International also provides the necessary guidance to the BOD, CEO, HR team and the IT team regarding the convenience of all the organisational laws and regulation in the sports industry to maintain the sustainability of the organisation operation.
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