Marketing Strategies for T-Shirt Brands

Introduction

The demand for the clothing industry never died and there are higher chances of its growth in the market. The T-shirt design or the Logo will be based on the target audience as well as the demands in market. It is been found that that T-shirt with some unique and classic brand and also design can easily capture the market. It is because of the fact that most of the audience is the young people who love to wear stylish and some unique brands which give them the level of confidence and style. Thus it is necessary for the designer to understand the actual demands of user and also what design can make the product most suitable and competitive in the market.

Logo design of T-shirt

The Glamstyle is the name of the company and the GS is the short form of the company which will be placed at the center of the design within the pentagonal shape. This name is chosen because it will signify the personality as well as the dressing passion for the individual who will wear it. The color selected is violet for showing the company name in T-shirt as it highlights the brand name significantly even the person is wearing in crowded place. The slogan “Style starts here” will be used to indicate that these products can allow the user to become more stylish and also more attractive as compare to other brands. The T-shirt will be mostly round shape neck with the logo that is shown above placed in the right side corner of it. The logo is designed considering the background color of T-shirt and it will be light yellow which can easily highlights the logo design.

Potential target Market

Demand of T-shirt in Market

According to the statistics the custom T-shirt market is valued to 1.16 billion U.S dollars and expected to reach about 3.1 billion U.S. dollars by the year 2025 (statista.com, 2020).

Target Audience

The people who lies in the age group of 18-24

The people who loves unique and fashionable T-shirts.

The young people who used to visit college or any institution.

The targeting of correct person is one of the most important activities that need to be performed in order to get better market productivity. The target audiences which are basically selected for the product are mostly youth who is having age in between 18 to 24 years. The people who love to wear unique and fashionable pair of clothes like T-shirt with jeans can also be targeted for getting better responses (Rathore, 2019). There are many people who used to visit college or any institution can wear these T-shirts for getting positive attitude and also confidence.

Target Place for Promotion

Fashion events and Promotions

Online Promotions

T-shirt Contest

Direct Interaction with customer through email.

The fashion events as well as the promotional functions will be used as one of the useful place for targeting the audience the online promotion through different online sites and tools of social media will be used. As it is found that most of the audience is available over the social media sites and thus it can boost the growth and productivity of product in market. The T-shirt can also be promoted by encouraging customers directly to post a picture of them wearing the T-shirt by offering a special gift or offers for them. The T-shirt contest can be the most effective marketing as it is done through the help of direct customers. The Email promotion will also be done to get the maximum reach of customers as it can help to promote price and offers related to discount directly to the customers (thetshirtacademy.com, 2020).

Target Mediums for Promotion

Social Media sites like Facebook, Instagram and many others.

Digital Marketing like Email Marketing, SEO and content marketing

Event conference

Company Website

Banners, News Magazine

There are various target medium available over the internet which can be used for promoting the T-shirt to the customers. The most effective and commonly used is social media marketing through different applications like Facebook, Instagram (Widodo and Oktaviani, 2018). It will be the best approach to promote the design of T-shirt and also provide direct access to book that show. The Digital marketing approach like SEO, Email and content marketing will be also used to promote the T-shirts and it can have help in gaining better target from market.

Financial Model statement

The total financial budget that is used for ordering items that will require for the design of logo in the T-shirts is £200. The items are ordered in such a manner or in quantity so that it can be completed in budget allocated for it.

Reflection

Team Work Skills

Communication and Presentation Skills

Business and Management Skills

Designing Skills

Skills related to budget allocation using Excel

The presentation of T-shirt challenges helped me to learn various skills as well as how to apply it in different situation. The skills are communication skills which I will get while interacting with different members and also how to prepare and present any presentation can also be learned by me. The design of logo for T-Shirt helps me to gain designing skills and also financial budget preparation using excel is also included in the skills learned through this presentation. The Business and how management of it is done is also learned by me through the implementation of this presentation.

Conclusion

The logo or the brand of any T-shirt is one of the essential factors for getting success in market. Thus the T-shirt which is designed is basically depending on the target audience and the strategy of marketing it is followed. It is also needed to use each resource perfectly so that the design can be implemented in budget which is allocated.

Reference List

Journal

Rathore, J., 2019. Competition Mapping and Market Analysis of Men’s T-shirts.

Widodo, Y. and Oktaviani, I.K.A., 2018, October. Marketing Communication Strategy Using Instagram to Increase The Selling Achievement. In International Conference on Applied Science and Engineering (ICASE 2018). Atlantis Press.