McSony: Mapping the Organisational Landscape of Sony with a McDonaldization Lens

Executive summary

The study is focused on the organizational structure of the company, Sony where the description of the same is discussed along with the McDonaldization theory. The company has its effectiveness and have a discussion of its background and finally measured with an innovative structure of the organization. The organizational structure of the company is also having its discussion with its creativity and the structure also has a clear view as per the division of business type and functional basics. The geographical division is also reflected in the study as per the effectiveness in dealing with the study as per the global markets.

1.0 Introduction

The theory of scientific management is seeking to improve the efficiency of an organization where it can be improved in a systematic way in completing the task with the help of mathematical analysis as well as engineering and scientific process. In terms of McDonaldization theory, it can be said that the organization can have the skills in adopting the chaining of facts food. It dealt with calculability, efficiency, standardization, predictability as well as control to make the organization systematically.

2.0 Company background

The study is focused on the organizational structure of Sony and is, therefore, it is important to know about the company background. The founder of Sony is Masaru Ibuka and Akio Morita in the year 1946. Earlier the company was known as “Tokyo Telecommunications Engineering Corporation”. Later it was named as Sony in 1958. The company is innovative in its products and has effectiveness in the market. In earlier days, the company was dealing with the magnetic tape recorder and then it dealt with “Sony Tape” and then it moved in a way in microelectronics. Then year after year it progressed in many electronic devices and gained a reputation in the global market (sony.co.uk, 2020).

3.0 Organizational Structure

The organizational structure of Sony is dealt with the implementation of CSR by implementing the system of its headquarters. It dealt with the production as well as sales music, consumer electronics, film entertainment as well as video technology (Le and Lei, 2018). It has dealt with all its operational activities and has a clear discussion in the study for better understandings.

4.0 Main Body

4.1 Organisational structure and innovation

Sony is considered to make their strategic decision and is willing to take various innovative ideas because of the latest decision concerning the organizational structure. It affects as per the orders of the announcements which were promoted as per the vision of the company. It is decentralized as well as large concerning the groups along with the divisions and sometimes it has the ideas of the innovation for effective structure (Simon, 2016). Each of the divisions is making their experiments to foster their innovation as it has their experiments to pursue their ideas but not in more layers of approvals. It happens when a new business has its calls in investment, then it needs to follow its position as well. The coordination of new business as per Sony has different fiefdoms fail, products as it provided the best ideas to deliver as per the process of negotiations. The organization, Sony, is mainly focused on providing a better environment for its employees specially the technicians and engineers who have innovative ideas.

There are innovative ideas in Sony is like generating ideas, implementing the mechanism and also in selecting the techniques with proper evaluation. The structure of the organization, focus on the differentiation and have the formality as well as in a centralized way (Joseph et al. 2016). The organizational culture in Sony also includes collaboration, communication as well as attitude in innovation as well as risk.

The innovation process of Sony works in a different way and the company. The structure of the organization has a hierarchy in their process as the employees as well as knowledge management, where the latter one has the activity to maintain the technology. The former one leads the Leaderships as well as management style, the complete structure of organization, resources and finally corporate strategy. The entire hierarchy model follows and the innovative ideas of the organization, Sony has its characterized way of working in the market.

4.2 Organisational structure and creativity

There are different prospects in the company, Sony where the creativity matter in their business. Like different organizations, Sony also has its multiple accesses in relying upon its division in an organizational structure. The creative ideas are moving different divisions concerning their organizational structure. In recent years, it has nearly reflected on the integration as well as possibilities where the creativity is shown as per the illustration. The company, Sony has its collaboration with Microsoft to carry out the effort concerning restructuring with the functional organization. As per the innovation and creative structure, it can be seen that the companies can have their discussion and has their grasp in making it effective in the global market.

The creativity as well as innovation of Sony has shown its effectiveness as per the research line. The company, Sony has its structure along with its activities and has a focus on the investigation process in the year 2017. The process underlying human creativity as well as innovation is done with their advance artificial intelligence. The new technology is been interpreted with different blending the effort concerning unitary interdisciplinary as well as blending activities. The theoretical modeling, where gaming as well as participation, machine learning along with data science re having its aim for developing the science and new emerging technologies of different products of Sony are represented. The representation of the organization, Sony has its effectiveness and has the emerging technologies of applying the creative application. The effectiveness and the development is been processed as per the information of the company, Sony which has its creation as per the artificial intelligence which is been framed in the study as well (sony.net, 2019). [Refereed to Appendix 1]

4.3 Sony's organizational structure

The organization, Sony has evolved its structure differently so that it can manage the pressure from gaming, electronics, and financial service in the market and entertainment. It has the system as well as design which utilizes the determination of relative functions and positions. They have their structure and have their address to challenge in the present market that operates globally.

There are different benefits in linking the group based on the function and division of business types and it enables the organization to respond to their demands in the market (Shayo and Lin, 2019). The structure of the organization, Sony is balanced on the matrix and is presented with a corporate structure and with primary basis and the functions of the business are characterized with:

4.3.1 Business type divisions

Sony manages its division based on their business and their product type. The "Storage Media business" is having its responsibilities in producing devices that can store data. Thus, Sony has to focus on Network and games service, Devices, music and Picture (Wang, 2016). Therefore the businesses are segmented with the organizational structure and are likely as:

Solutions Business and Imaging Products

Pictures Business

Storage Media Business

Mobile Communications Business

Sound Business & Home Entertainment

Energy Business

Music Business

Storage Media

These help the business of Sony by segmenting their structure in the operational type in their trading and have their responsibilities according to their responsibilities.

4.3.2 Function-based groups

The feature is involving in their business strategies according to the functions and if an example is being taken it can be said that the department of "Research and development" together formed a group to focus on the objective of utilizing the structure of the corporate for supporting the efficiencies as well as the effectiveness of the organizations (CUKALEVSKA, M.D. and DRAGOVIĆ, 2018). The group that is based on the functional activities for following the organizational structure in Sony can be categorized as:

CEO

Finance

R & D

Compliance, Legal, CSR, Corporate Communications, Information Security & Privacy, External Relations

Engineering

Logistics, Manufacturing, Environment & Quality, Procurement

The strategy of New Business

Sales & Marketing

General Affairs

Human Resources

All the above departments are combining the organization and formed in an organized way to run the business of Sony for the main operations to run functionally.

4.3.3 Geographic divisions

The attributes of the structure are characterized in maintaining the minimum importance in the business of Sony. It utilizes the geographic division concerning the geographic division that has the use of financial reports. The organizing uses the following division according to geography:

Japan

China

Europe

Asia-Pacific

United States

Other Areas

5.0 Conclusion

The research concludes all the information related to the organizational structure of the organization, Sony. It describes the background of the company as well. It has the ideas and innovation by which Sony has its impacts on the market. The organizational structures as well as innovation are related to the study where it has already discussed creativity. The company has collaboration according to their culture and is embedded due to its innovation. The structure of the organization is characterized by its division in its business type and has the groups to functions. The study has also discussed the geographic divisions. The study has delivered about the innovation and the McDonaldization theory for better understanding. All the aspect is described as per the study and has the effectiveness in the views of making creative discussions.

Reference List

Journals

Simon, S.J., 2016. Behind the Sony scandal: the role of talent agencies in perpetuating inequality (Doctoral dissertation).

Joseph, J., Klingebiel, R. and Wilson, A.J., 2016. Organizational structure and performance feedback: Centralization, aspirations, and termination decisions. Organization Science, 27(5), pp.1065-1083.

Shayo, C. and Lin, F., 2019. An Exploration of the Evolving Reporting Organizational Structure for the Chief Information Security Officer (CISO) Function. Journal of Computer Science, 7(1), pp.1-20.

Wang, Y., 2016, January. The Management Innovation Research on Small Micro Enterprise. In 2016 2nd International Conference on Education Technology, Management and Humanities Science. Atlantis Press.

CUKALEVSKA, M.D. and DRAGOVIĆ, A., 2018. ROBERTSON’S AND RITZER’S CONCEPTIONS OF GLOBALIZATION. Balkan Social Science Review, 11(11), pp.115-131.

Le, P.B. and Lei, H., 2018. The effects of innovation speed and quality on differentiation and low-cost competitive advantage. Chinese Management Studies.

Carrion, J.F. and Abi Karam, K., 2018. Drivers' match that foster employee-driven innovation: A cross-case study of Product Performance Innovation.

Appendices

Organizational Structure of Sony

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