Pioneering Green Solutions for a Sustainable Future

Alusid is a venture that takes a way that is still uncharted, providing solutions to problems in a greener way. According to Richards (1978), the mission of a venture is the master strategy. The new company mission would be:

“To be the leading recycling organization globally committed to moving human society to live in ways that protect our environment with continuous improvement for the company itself, our customers, and the environment while satisfying current and future generation's needs."

According to Wilson & Gilligan (2005), there are six tests that a mission statement should pass in order to be a successful one. First, the statement should be specific enough to guide staffs’ behavior. The case belive that it can convert its low-value material to huge profits with innovations. Therefore, the mission statement is calling for innovative behavior among staff to satisfy customer needs, which is critical for business dissertation help. Secondly, the mission should be fulfilling to customers’ needs and satisfaction. As per the case, the staff is required to manufacture products which are appealing and match customer need. On the other hand, the mission statement is concerned with satisfying customers' needs both now and in the future. Moreover, the mission statement should encapsulate the organization's essential skills. From the case, the primary expertise of the company is turning waste into use. From the mission statement, " recycling" is set to encapsulate waste management and recycling.

Moreover, the mission statement should signal opportunities and threats. The opportunity in the case is gaining the profits from low-value raw material. While there is a threat, which is the growth of the company. The threat is signaled in the statement by the improvement of the company while the opportunity is indicated by the satisfaction of customers' needs, which show increased profits. The other test is the ability of the mission to mentioned practically achievable objectives. From the case, the company has already done things that large manufacturers cannot do. Therefore, from the mission statement, being a leading company globally and moving humankind to protect the environment is achievable. Additionally, turning waste into use reduce waste disposal globally; this indicates that the objective of the mission to improve the environment is highly achievable. Lastly, is the ability of the mission statement to adapt to changes. The primary company's purpose is to manufacture sanitary ware. Other products are also being developed through the thorough use of waste products. Therefore, the mission statement is adaptable in that; it generally recycles products, which means it can adapt to any recycling manufacturing any product. Besides, it does not define specifically which specific customer needs it can satisfy and at what time. Therefore, being crafted to generally recycle, fulfill any customer need now and in the future is an indication that is adaptable.

In summary, the mission statement that is mentioned can address and pass the six criteria of a strong mission statement, as suggested by Wilson & Gilligan (2005).

The venture Alusid is a very young business in terms of volume and operational tenure. Finance being essential to all companies, Private Equity can be an important and useful source of funds for the venture. Private equity is more suited for new companies in business, which makes it an appropriate fund-raising strategy for Alusid. As the company mentioned in the case, Alusid is new in the industry. Still, in the forming stage, private equity can be beneficial for the additional funds other than the initial investments. The company raising extra money through private equity wold benefit from management incentives, increase returns, benefit from cash infusion. Lastly,

the company will be committed to success from the pressure originating from the funding companies (Block et al. (2019).

According to Needle (2010), economic factors are the economy's performance determinant, which directly impacts a company and usually have long term impacts. They include; Interest rate, exchange rate, UK inflation rate, unemployment levels, etc. The company in the discussion, Alusid is a new venture that recycles ceramic wastes to produce household items like table surfaces. The company can be faced with different economic challenges due to the nature of the operation. Needle (2010) also suggests that economic factors directly impact a company and usually have long term impacts

Some of the challenges that the company is likely to face includes:

Operating business in a new market: Alusid is working with ceramic wastes to produce its products, which is comparatively a very new concept in an unsaturated market. This is a microeconomic challenge that the company is going to face due to operating in an unchallenged market. As there are not many players in the market, the company has to be more innovative and open to challenge. Because there is not much scope to follow a market leader who would have been possible in a competitive market.

Consumer Confidence. Consumer confidence is an indicator in the economy, which determines overall consumer optimism. Consumers who are confident spend more money compared to low confident consumers, and this affects business (Meade, 2013). The recycling and use of waste material are still “new," although the consciousness about the green environment is on the rise. But, due to the lack of orientation of the targeted segment of the customers, a more considerable effort has to be made in marketing and promotion. The customers need to be communicated through various forms of innovative means to convey the right messages.

Inflation rates. This is where the price rate increase in the economy. This results in increased business expenses like the cost of material, rent, and cost of production (Needle, 2010). Inflation may force the company to increase product prices to keep pace with inflation. Therefore, with the UK inflation rate and the unstable economic situation in the UK, there is significant uncertainty in the economy, which is a challenge to the company.

Interest Rates. This refers to the amount that the lender charges business who borrow money. Higher interest rates create increased business expenses for the borrowing company. It also decreases consumer spending, therefore, limiting the profitability of a company. Thus, with the increasing interest rates globally, the company faces challenges of making profits due to low consumer purchasing power and increased debt.

Employment. With low unemployment, consumers spend more because they have excess funds to spend, and this increased the profitability of an organization (Meade, 2013). On the other hand, high unemployment consumers spend less, which limits the profitability of the organization. Therefore, with the global employment uncertainty, the company may gamble on profitability.

References

Block, J., Fisch, C., Vismara, S. & Andres, R., 2019. Private equity investment criteria: An experimental conjoint analysis of venture capital, business angels, and family offices. Journal of Corporate Finance, Volume 58, pp. 329-352.

Meade, J.E., 2013. A Neo-Classical Theory of Economic Growth (Routledge Revivals). Routledge.

Needle, D. (2010). Business in context: An introduction to business and its environment. Cengage Learning EMEA.

Onyisi, J. A., 2018. Environmental Factors Affecting Business.

Richards, M., 1978. Organizational Goal Structures. St. Paul: MN, West./p>

Ryan, J. & Daly, T., 2019. Barriers to innovation and knowledge generation: The challenges of conducting business and social research in an emerging country context. Journal of Innovation & Knowledge, 4(1), pp. 47-54.

Tykvova, T., 2018. Venture Capital and Private Equity Financing: An Overview of Recent Literature and an Agenda for Future Research. Journal of Business Economics.

Wilson, M. & Gilligan, C., 2005. Strategic Marketing Management: Planning, Implementation and Control. 3rd ed. Oxon: Routledge.

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