Revolutionizing Women’s Ethnic Wear with Customizable

Introduction

This study highlights a specific business plan that is associated with the development of awareness regarding enterprise along with the management of self-employment skills for setting up a successful business plan. For individuals who are seeking guidance in this specific area, seeking business dissertation help can provide the most valuable support. The completion of research is presented in the form report which explains the product and services along with the influence on market audit. The target market is also explained in this study for understanding marketing plans for the audience.

1. Business Overview

A business plan is to create a "software application for customizable women’s ethnic wear tailoring”. The application comes with exclusive designs and provides it at affordable prices. Here, women can choose fabric and select a tailor to provide their customized clothing. This application tends to connect the tailors and customers on a single platform without the need for face-to-face meetings (Dixit, 2020). Women can purchase specifically tailored ethnic wear for themselves without much hassle of going out and getting it delivered to their homes. The application platform brings liberty to customers to style their dresses by giving instructions to tailors online. The software application also provides women to leave a review after every purchase regarding their buying experience and services (Pedersen et al. 2020). The business is having a mission statement of “To produce fashionable products ethically and demonstrate a responsible attitude towards people and the environment" and the application is titled "Ethnic Express"

2. Product and Services

This is a product that comes in the form of software that can be installed on android mobile phones. People these days are more into online buying and selling and during this pandemic situation, there is no need for women to go out and give stitching instructions to the tailors. Custom-made ethnic wear can be ordered using this application platform (Panchenko et al. 2020). The user interface for this software will be easier to handle and it would not take much time for the women to understand operating this application with the user guide provided for the operations.

Greenleys’s classification of the resourcet

Greenleys’s classification of the resource-2

4. Target Market

4.1 Segmentation

The segmentation followed, in this case, is demographic and behavioral. Demographic segmentation helps in particularly developing the product while the cultural impacts are observed in systematic tailoring concepts of the modern age (Grubor, and Jakša, 2018). Segmentation is associated with the educational level, family income, and age of women for selling the right products. The behavioral aspects of women buying customizable products online have been essentially managed within segmentation. Lifestyle and personality choices highly impact the application’s sales domain.

4.2 Target market

Mostly teenagers and working women starting from an age range of 16 to 45. These women are fond of fashion and they are in support of fashionable clothing choices. Women can purchase specifically tailored ethnic wear for themselves without much hassle.

4.3 Positioning

“Positioning defines where the product stands about others offering similar products and services". In this case, the application has gained maximum support for the positioning of software applications at the top-selling quadrant (Di Benedetto, and Lindgreen, 2018). The USP of "Customers should feel confident regarding what they are wearing” is giving the company for business dissertation help. maximum impact.

5. Marketing Plan

Green Harlow marketing plan is used to build up SEO, advertising on both online and offline platforms. Social establishments have been ensured for the content development and decision making. oOnline ad services and showing off the services on social sites are essential in marketing.

Marketing and sales strategy using SWOT-2

5.2 Ansoff Matrix

A marketing plan can be designed based on the developments of the Ansoff matrix, which is further divided into different segments such as:

Market Penetration

Depending on the product’s demand in the existing market, the penetration is identified. In an existing market with a new product, a certain gimmick should be given to the customers so that they become attracted to it (Bruni et al. 2018). The business team needs to discuss the usability of the product and how it can be essential for associative marketing developments. In the current situation, people are required to ensure quality standards which are associated with delivering a custom-made dress that is ordered via the application. In the existing market, there are millions of applications that sell clothing. However, none of them have the concept of delivering custom-tailored dresses online and this application is to be taking orders online directly to the tailors. The new features can be sufficient enough to develop marketing components.

Market Development

Market development in a new market with a new product can be difficult sometimes. However, the market development is influenced by using online ad services and showing off the services on social sites (Brower, and Nath, 2018). Potential involvement of the product according to the current needs of the market develops competency within the UK.

Product Development

Products are impressive as they have one of the newest ideas to incorporate in the fashion industry. Online buying and selling have been done enough and now it is time for moving towards a business improvement by using online service for tailoring dresses and that too at an affordable cost. A large amount of audience can be targeted by the competitive marketing channel (Balta, 2018). The best feature is that the application helps to connect tailors with the customers directly and customers can give the tailors ratings. Affordability, app discounts, and new product development concepts are managing the business components.

Diversification

Horizontal along with conglomerate diversification helps in managing all new products in the market. Unexplored markets can be utilized as this is software in particular and business is having targets settled for the young generations mostly (Bagchi, and Mohanty, 2020). These age groups of 16 to 35 are most fashion-conscious and they are more into creating their style statement by ordering custom-made clothing.

6. Management Team

The management team is divided into two parts: the first one is associated with marketing and the latter one is associated with operations. The marketing team will measure the success of the application by creating Google forms and gaining feedback regarding the application developed (Kleinaltenkamp, 2019). The marketing is also going to ensure the facts of keeping the customer data safe with them. The management team is expected to collect data regarding the pricing of tailoring services in the market. Engaging in safe payment channels that are also important for customer trust-building. The certain skills required for the entrepreneurship process are identified as:

Critically thinking a process

Working in teams and allowing team members to express their opinions

Customers are provided with communication enhancements

Strategic thinking and analytical planning of actions are important for managing the competency levels of individuals

The net cash flow is identified to be 18153.6 in 5th year and for the 1st year the amount is identified to be 10266.3.

Conclusion

The study shows different aspects of a business plan that are essential for the business to become successful. In this case, the different marketing components are described which include market audit, management team, target market analysis as well as the projected financial plan. People these days are quite interested in reviewing the services that are essential for garments sales and work on advantages of competition among rivals. Technical factors are associated with quick market development inside the UK as the business is application-based needs constant internet support.

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