Canadian leading agribusiness in food processing and manufacturing (Richardson International, 2020). Globally, it is a leading agriculture and food processing firm, servicing clients globally, and thus has invested heavily in global logistics and transportation. Among the many strategies that the company has adopted in effectively reaching the global client is to invest in port terminals (Richardson International, 2020). Richardson International has developed a network of strategically located port terminals in Canadian ports. These networks enable the company to navigate the international market with ease. Consequently, the company has also invested in research and development where it runs research activities in its various farms in Canada (Counter, 2019). Furthermore, the firm has also invested in its employees, where its international team is consisted of diverse workforce with varying capabilities. Furthermore, consistently investing in innovation in its operations including farming, processing and manufacturing, and transportation logistics, has enabled the company to always stay ahead of the competition. Additionally, the company has also invested a lot in community development, ensuring that its corporate social responsibility strategies are linked to its business strategy (Richardson International, 2020). However, in 2019, the company was banned by the Chinese government from exporting its product “Canola” to the country, because of allegations that it had harmful organisms (The Canadian Press, 2019). The case of China barring Richardson International from transporting canola into China implies that international firms especially those dealing with agricultural products do not only face logistic challenges related to the means of transport they use, but also issues customs and international food regulations.
Representatives to interview
Open-ended questions
Richlu Manufacturing
A sportswear manufacturer founded in 1939, and has heavily invested in the design and manufacture of high-quality insulated outerwear, with categorisations of the said outerwear done under different brand labels (Company-Listing, 2020). The leading brand labels for the company include work hose, tough duck, golden goose, and work kind among others (Tough Duck, 2020). Richlu Manufacturing has focused on serving clients on a global scale, mainly in the United States, Europe, New Zealand, and Japan (Company-Listing, 2020). The strategy adopted by the manufacturer is that of an integrated network of departments, chain, and independent retailers. Being the largest company manufacturing insulated workwear in Canada under its tough duck and work king brand labels, the company has found huge and continued success in the garment manufacturing industry. Its garments are produced in different factories in Manitoba, Canada, which run under a quality control system to ensure that each product matches the customer’s expectations (Company-Listing, 2020). Consequently, the company runs a distribution centre in Winnipeg, where they have warehouses for their manufactured products, and from there, are distributed to different stores around the world, where they have their chain and independent retailers stationed. Having a centralised warehouse system and an integrated system of departmental stores, chain, and independent retailers ensures that the manufacturer’s clients are served promptly as their orders fall due. It is also important to note that the company also invests heavily in marketing, especially with the “tough, durable, warm, comfortable, and completely affordable” slogan (Company-Listing, 2020). It is clear, from the company’s success, that this marketing strategy has always kept the company ahead of its competitors.
Representatives to interview
Open-ended questions
Bison Transport
Incorporated in 1969 with just 32 employees and 18 tractors serving the construction industry, Bison Transport has seen tremendous growth in recent years to a level where it has employed over 2,900 employees, and operates over 1,700 tractors (Bison Transport, 2020). According to the company’s website, it is among the top transporters in Canada, serving over 48 states neighbouring Canada. Dedicated fleet operations, full truckload service, yard management, full-service logistics, and warehousing and distribution are among the major areas of services offered by the transporter (Bison Transport, 2020). To ensure that these services are offered in the best way possible and better than the competition, the company’s mission and core values have been linked with safety, the spirit of family, exceptional service, and sustainable business as well as instilling a habit of success to the employees. According to the CEO of Bison Transport, the company has succeeded in the transport sector by willingness to change, leveraging collective knowledge, and experience towards ensuring that customers are provided with distinct competitive advantages in the marketplace. Furthermore, being in the transport industry, Bison Transport has invested considerable efforts in corporate social responsibility. Consequently, the company has ensured that CSR initiatives like environmental sustainability are incorporated in the daily operations (Bison Transport, 2020). Furthermore, giving back to the community has also been part of the company’s CSR strategy. This way, and by ensuring that customers are served excellently with professionalism and as well by employees upholding the company’s core values, Bison Transportation has grown to become one of the largest transporters in Canada.
Representatives to interview
Open-ended interview questions
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