Strategic Planning and Innovation Enhancement

Executive summary

The consultancy project is appropriate for analysing the BT’s strategic planning and recommends some suitable solutions for the benefits of the organisation to gain high competitive advantage in the telecommunication industry across the globe, especially in the context of business dissertation help. The study focuses on identifying the specific issues of BT and develops effective strategic planning for the organisation for enhancing innovation and creativity to gain high competitive advantage. Additionally, the paper also aims at improving the leadership roles and change management practice for successful implementation of the project planning. There is one developmental model through which it is possible to describe the ways, BT can implement the project planning for achieving future sustainable growth and maximise their service excellence for future sustainable growth where the organisation can maximise satisfaction of the customers by delivering diversified products and efficient services.

Introduction

Through the project management planning, it is possible for the organisations to reframing the strategic position and develops effective tactics to conduct the operational activities efficiently. British Telecom (BT) is efficient in this regard for three current services which are wireless fidelity, mobile networking and broadband services for enhancing communication so that the end users can improve their interactive practice. The services of the company is mainly super fast broadband services where it provides connectivity through efficient network coverage to ensure simplified, aligned and agile business structure for running their operational activities proficiently. In the recent era of globalisation, there is intense competition in the telecom and communication sector and the BT faces problems in gaining high competitive advantage in the market (Soares and de Lemos Meira, 2015). The organisation focuses on ensuring efficient leadership roles and simplified management structure so that it is possible to create an innovative environment in the organisation, where it is possible to enhance the organisational performance through change management practice (Wilson et al., 2016). The study aims to recommend some suitable suggestions for the organisation BT to enhance their performance in future and secure future sustainable development by gaining high competitive advantage in the market. BT aims at investing in project management to support the objective of sustainable and profitable revenue growth. Through digital transformation and setting new standard of customer service by enhancing digital skill, the company aims at achieving future sustainable growth where it can serve the customers in an innovative manner. Through the project, it is possible to develop effective planning for project management, take initiatives for achieving the aim of BT and develop cost estimation for successful management of the project to maximise the organisational excellence to serve the customers innovatively.

Developing strategies to gain competitive advantage

BT tries to enhance their capabilities through innovation and creativity and in this regard, the organisation seeks to get proper suggestions to maximise their planning in such external business environment to support the operational activities and serve the customers in an innovative way. The problem statements of the organisation are such as,

In the environmental context, the organisation BT seeks help and support to develop effective model for project management

The company BT seeks to develop leadership roles and managing cultural activities so that it is possible to enhance change management process to maximise business excellence and entrepreneurship skill and abilities to handle the organisational activities sustainably.

BT aims to develop effective strategic management of change activities through merger and acquisition which would be implemented for gaining high competitive advantage in such intense competitive external market environment.

The major strategic planning proposed for BT will be discussed further, through which the firm can enhance their innovation and creativity as well as ensure transformation of the business for maximising their performance and enhancing the excellence of the business to serve the customers creatively.

Restructuring the remuneration process:

As per the external and internal market structure, the organisation needs to restructure the remuneration process where the staff can get proper incentives and performance related pay so that it is possible for the leader to encourage their creativity and improve their interest to perform better in near future (Pollitt, Birchall and Putman, 2016). Through restructuring the remuneration process, the organisational leader of BT needs to give proper allowance and performance related pay according to the performance of the company to motivate the employees and engage them with the success of the business successfully (Schwalbe, 2015).

Restructuring the organisational structure:

The organisational leadership role plays a crucial role for change management practice where it is possible of the organisations to develop effective structural hierarchy in the organisational workplace to enhance the performance of the team members and lead the staff towards achieving future success. In this regard, the organisation needs to restructure the structural hierarchy and develop proper organisational post as per the responsibility profile of the staff members. In this regard, managing seniority and management levels at the workplace is appropriate for the leaders to play suitable leadership roles and enhance the change management practice strategically.

Managing intrapreneurship:

Managing intrapreneurship is necessary for the organisation BT to enhance the leadership role as well as managing the workplace for more creativity and innovation. Through intrapreneurship, it is necessary for the leader and the management team of BT to allow the employees to become entrepreneur and be empowered in the organisational activities for long run. The leader considers the self motivated, proactive and action oriented people in the workplace in order to enhance the activities in the workplace and empower the team members for managing the working excellence in the organisation and serve the customers in a better way (Hallett, 2017; Swaminathan et al., 2018).

Developing organisational culture:

Developing suitable organisational culture is the responsibility of the leader where through developing suitable environment to work, the leader can maintain their leadership roles and responsibilities and it further helps to lead the employees towards achieving future success. Maintaining transparency and accountability is necessary at the workplace as well as the leader needs to treat all the employees fairly and equally so that every employee can feel valued in the workplace and their interest and capabilities to work could be maximised (Pietrzak and Paliszkiewicz, 2015).

Supporting the employees:

Supporting the employees with proper incentives and rewards is necessary and it is considered to be an effective strategic planning, where the organisational leader of BT needs to restructure the performance related pay and incentives for maximising the values of the employees. It is necessary for the organisation to focus on providing performance related pay to motivate the employees and encourage their creative ideas. Apart from that, organisational performance pay needs to be restructured where the incentives of the employees can be related to the organisational performance in the market.

Enhancing operational efficiencies:

Operational efficiencies include proper recruitment of the proficient staff members and engineers in the organisation, managing resources and technological advancement, decision formulation and support process which would be beneficial for the organisation to enhance their operational efficiencies in long run. it is also necessary to balance the process of managerial working activities and the working practice of the staff in the workplace where seniority can be managed and the leader can lead the team members collaboratively in near future (Gawke, Gorgievski and Bakker, 2017). The operational efficiencies through capitalisation and the human resource management are the major strategic tactics through which the organisation BT can maximise their goals of achieving future competitive advantage in the information and telecommunication industry across the globe.

Employee audit and structural composition:

Review based auditing among the employees is necessary to maximise the leadership roles where the employees are managed well on the basis of their performance and abilities at the workplace (Yang et al., 2016). Apart from that, the employees can formulate effective decision and maximise their performance through continuous monitoring and successful audit which motivates the staff to maximise their contribution to achieve the future sustainable aims and objectives of the organisation BT.

Operational execution through flexibility:

Managing flexibility among the team members is necessary, where the leader and the managers need to provide flexible workplace with freedom and harmony where the workers can work flexibly by choosing their service hours and serve the efficient services to the customers. The leader encourages innovation based and creative inter personal and intrapersonal collaborations in the workplace which in turn helps to improve flexibility in the workplace and manage the workplace flexibility successfully (Summanen and Pollitt, 2019). Flexible workplace would be effective for BT to enhance their innovation and creativity, where the employees can be empowered well and work as per their capabilities and excellence to serve the customers in a better way.

There are work related practices through which the organisation can enhance their strategic positioning and establish the brand sustainably and in this regard the organisation BT needs to focus on enhancing service excellence for satisfying the customers in near future. The strategic recommendations for managing the organisational excellence will be discussed further (Cook, 2017).

Delivering customer solutions:

Delivering appropriate customer’s solutions is the responsibility of the business BT where the leader and the management team need to focus on the service excellence and maximise innovation and creativity to maximise the customer’s values in long run. In this regard, utilisation of the sourcing extensions through effective web services including GitHub, AngelList, StackOverflow, Dribbble, Xing and others are effective for the organisation to maximise service excellence. Apart from that, automated system, technical and procedural disciplines, managing channel information and maintaining talent pools in the workplace would be effective solutions of the leader of BT to achieve future success and direct and support the team members to maximise the organisational performance by delivering proficient services according to the customer’s needs and preferences.

Customer management:

For customer management, it is necessary to strengthen the cloud computing activities of the business, where the leader and the management team as well as front desk team can handle the customers efficiently. Auto detects activities for duplicate account system must be implemented to avoid fraud and hacking activities (Marchewka, 2016). Managing customer’s contact, ID proof of the consumers as well as utilisation of the automation process through artificial Intelligence based Machine Learning assisted sourcing techniques would be beneficial for the organisation to sustain in the competition and establish the brand efficiently by managing the customers at the global information and telecommunication platform.

Enhancing specific functionalities:

The organisation aims to digitalise the whole operational system and strengthen their customer base for future success. In this regard, for service excellence and digitalisation of the business, it is necessary for the organisation to utilise cud computing, digital All-IP services, to combine the opportunity of detecting, analysing and assessing the key components for enhancing the working experience and maximising organisational performance. Standard operating equipment such as the Digital Service Local Array Multiplexer (DSLAM) and Multiple Service Array Network (MSAN) must be handled properly to maximise organisational performance. For enhancing functionalities, it is required to focus on Chrome extensions and customisation of existing software extensions, the public switch telephony network numbers (PSTN), email and addressing the social profiles are also necessary for the organisation to enhance their organisational performance.

Model of project planning for gaining competitive advantage

In the recent era of globalisation, there is intense competition in the information and telecommunication industry, where the organisation BT faces high threats of competition and fails to gain high competitive advantage (Mesquida and Mas, 2015). In this regard, it is necessary for the organisation to enhance innovation and creativity as well as maximise the leadership roles and responsibilities to develop suitable workplace for achieving future sustainable growth of the business. For value proposition, it is necessary to propose an effective model, through which the company could be effective to improve project development plan for maximising the objectives of the organisation which is to maximise competitive advantage through creativity and business innovation (Meredith, Mantel Jr and Shafer, 2017). In this regard, PDCA cycle is effective for managing projects in the organisation after analysing the existing organisational activities. The model indicates four step which are plan, do, check and act, where it is possible to analyse the internal and external activities of the business as well as develop sustainable planning for sustainable growth and fulfilment of the organisational aims and objectives. This cycle provides a scope for the control and continuous improvement of the process and products where BT can have the opportunity to develop effective tactics for product development and service excellence so that it would be effective to retain the long term and trustworthy customers in the market and secure future sustainable development of the organisation.

Planning:

Fir planning, it is necessary to focus on product diversification and service excellence, where the network coverage of BT should be expanded and the process of execution must be improved s well to serve the customers. BT is efficient to maintain the products such as wireless fidelity, mobile ad networking service and broadband services and in the recent era of globalisation, the brand faces high competitive in the market for which it would be beneficial or the company to enhance innovation and creativity to serving the customers in an innovative way (Alharbi et al., 2018). In this context, the company should focus on implementing IP voice and formulation of hardware portfolio in order to maximise the customer’s values where the leader can fulfil the requirements of the consumers in long run. On the other hand, 4G geographical coverage must be expanded by the organisation were network integration is necessary to develop integration of the majority of the digital and home eco-stay. Additionally, extension of IMS and customer service subscribers must be improved by the leader where the team members can ensure Superfast and Ultrafast fibre optic broadband services.

Doing:

For executing the above mentioned planning, it is necessary for the leader and the management team of BT to do proper project tactics in order to maximise the objectives of the business. In this regard, outlining the value discipline, creating innovative environment at the organisational workplace is necessary, where the leader and the management team must encourage employee’s innovation to foster growth. Greater emphasis on product diversification as well as maximising the efficiency of the services are required where the leader must focus on WAN and SD-WAN to expand their coverage and maximise the strategy of product diversification in long run.

Checking:

Evaluation of the feedback and managing the customers efficiently are beneficial for checking the service activities where the Fibre to the Premises (FTTP) service extension provides scope for customer contract management (Candradewini and Nirmalasari, 2018). For checking, it is necessary to handle the customer’s feedback and manage the contract of the consumers in long run through automation system.

Action:

After checking ad planning, proper action is necessary to control the whole systematic process of BT, where optimisation of the connection performance and re-contracting the customers for handling the new customers are effective for achieving future objectives of the business. Additionally, the organisational leader needs to undertake the management of connectivity and quality of the services in a proactive manner with proper payments so that the customers can get efficient service and network coverage successfully (Goddard and Gillespie, 2017). The new strategy of launching complete Wi-Fi and BT mobile technologies are effective to measure positive customer experience and to this effect, it would be possible for BT to sustain in the business and serve the customers with innovation and creativity.

Through the above mentioned model of PDCA, it is possible to analyse the activities of BT as well as execute the planning though proper checking and actions plan which would be beneficial for the organisation to secure future sustainable development the product diversification through expanding network coverage, customer service management and introducing Wi-Fi are also effective strategic planning for the organisation through which the leader would be efficient to gain high competitive advantage.

Managing change process in BT

In such an era of globalisation, expansion of the business is necessary for all the multinational corporate firms through merger or acquisition or direct export and important facilities where the government of the international borders are also cooperative for international trade. In this regard, for BT, it is sustainable solutions for transforming the business towards digitalisation and satisfying the business clients by delivering high quality products and services. In addition to this, the company also needs to expand their business through merger and acquisition, where it is possible to develop proper agreement with other international brands for successful expansion of the business (Kerzner, 2017). For utilising the organisational resources and capabilities, the organisation focuses on enhancing innovation and creativity where latest updated technology, IT infrastructure and telecommunication system are effective in BT to maximise customer’s values in long run. Hereby, the strategy of merger and acquisition are effective for the organisation to expand their business and run their operational activities strategically (Haksever and Render, 2017). For successful merger and acquisition, the recommended suggestions for the organisation BT are such as,

Enhancing the mobile capacity networks with proper networking system where the organisation needs to implement IT infrastructure and ICT technology which would be effective for enhancing the communication system. Service innovation is necessary in this regard where the management team and the leader of BT should focus on customer’s requirements and implement effective IT services and enhance the CT activities for maximising communication. Managing network strength and capacity of the networking service would also be beneficial for BT to sustain in the market and maximise their competitive advantage.

Partnership with IBM and Google would be effective strategic planning for successful merger and acquisition where the company BT could have the opportunity to expand their business across the globe and run their business sustainably. Through this strategy of merger and acquisition, the company also would have the opportunity to strengthen their cloud computing technique to serve the customers innovatively and maintain the customers successfully.

Diversification of the products is also another effective strategic planning where the company can analyse the external environment and market demand and design the packaging system for heir products so that the customers across the world can afford the products and choose the BT’s products and services according to their personalise needs and preferences. In this regard, the organisation BT needs to have proper product line including the networking system, mobile communication and other services so that the customers in the international market can access the products and make effective purchase decision for the quality products and excellent services of BT.

Silver Peak System is another organisation which is efficient to develop the products for WAN, optimisation WAN and SD WAN and it could be tatted that partnership with Silver Peak can be effective for the organisation Bt to sustain in the market and grab the customers base in the information and telecommunication industry where the partnership may improve customer’s trust and BT would have the opportunity to gain during customer base and high market through performance management and enhancing sales volume in the information and telecommunication market across the globe.

Riverbed technology is the American famous information and Technology Company providing software and hardware service, joint venture with Riverbed would be one of the effective strategic planning for BT to sustain in the market and attract the customers across the globe. Through this strategy of joint venture, the company BT can strengthen their customer’s base and utilise the customers of Riverbed for enhancing their sales volume in the market.

The above mentioned strategic planning would be beneficial for the organisation BT to enhance their performance and implement the strategic planning though merger and acquisition in order to maximise the organisational competitive advantage. In this regard, for successful change management practice, the organisation needs to implement effective strategies so that the changes for further innovation and creativity can be taken place in the organisational workplace smoothly (Schmidt, 2019; Anderson, Evans and Gilliland, 2018). For managing change of project management planning for further innovation and creativity and managing merger and acquisition for partnership business expansion activities in the market, the organisations must focus on change management practice which will be developed further.

For successful change management the organisation BT, it is necessary to develop effective leadership role so that it is possible to lead the changes and manage the employees in the workplace. In this context, the leader of BT must be supportive, in which the leader should lead the employees with proper direction.

Arranging an effective training and development program is necessary, where the leader and the management team can manage the change by providing effective training which is also effective on other perspective where the employees can get the opportunity for personal and professional development. Through the training and development program, it is possible to improve the skill and abilities of the staff and lead them efficiently towards achieving future success through change management practice in BT.

Sharing the vision of the change process is necessary, where the leader and the manager need to share the strategic vision of such changes, taken place in the organisation. The leader must share the importance of change management strategy in the workplace where it is necessary to share that the change practice of managing excellence services and merger and acquisition are effective for the organisation to achieve future sustainable growth (Heagney, 2016).

Proper communication and cooperation must be enhanced in the workplace where the leader can convince the team members for managing and supporting the change and developing partnership working practice for successful management of the organisational work to enhance innovation and creativity.

Empowering the employees is also necessary tactic for change management, in which the leader and the managers need to empower the staff and discuss over different ideas and creative thoughts of the employees for better management of the organisational operational activities and managing change successfully.

Leading the change with collaboration and communication and implementing the changing activities of merger and acquisition through efficient leadership, support and providing incentives to the staff would be the best practice for achieving the organisational objectives through change management process.

Cost estimation

Consultancy project planning through organisational structure

Project management planning

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