Team GB: The Trademark of British Olympic Association

Introduction

Team GB is the name of a brand that is been used by the “British Olympic Association” since 1999. It is basically used for the “Great Britain” and “Northern Island” team of Olympic. It is considered to be a trademark of BOA.

Five force Analysis

The five force analysis is one of the essential approaches to identify the level of profitability that lies within a industry or market. It also helps to identify the level of strength and weakness for the particular brand or product in market. The five force analysis for the brand Team GB is been summarized as below

Competition in market: There seems to be a high competition for Team GB as because it belongs to the sport industry. The events like Euros that is denoted as competition of football is one of the biggest obstacles to attract customer by Team GB.

Potential of new entrants : Team GB is having high number of followers of brand and also popular in Sport-industry, thus it has less threat with the entry of new entrants

Power of Suppliers: There are less number of suppliers for the sport industry like “Athletes”, “Partners” and “Sponsors”. Hence because of it the power will be less in market for the brand.

Power of Buyers or Customers: Team GB is having high number of fans and followers and thus if the fan is high the power in industry becomes stronger.

Threats of Substitutes: The music industries is considered to be strong threat for the industry like “Team GB” as the fans who loves music might not get attracted towards sports. (investopedia.com, 2020). [Referred to Appendix 1]

Competitor Analysis

The different competitors that are analyzed for the Team GB are listed as below

Euro

Premier League

The above are the most potential competitors for the business with chances of having most audience as compared to Team GB. Even the athletes belonging to different countries can also be the threats for the brand. (shop.teamgb.com, 2020)

Appendices

Appendix 1: Porter Five force Analysis

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