The Business Case

Introduction

This report concentrates on a situation in which the proprietor of a manufacturing firm in the United Kingdom, Innovation Bridges- C. Me Smart Designs Ltd, produced a highly thoughtful material that would have the advantages of protection and would suit outdoor clothes and market activities. The major goal of this project is to identify a potential market for the product that the firm has produced in the United Kingdom, focusing on business dissertation help. The company's owner would like to have the distribution handled by certain brand owners or other merchants. The report would also detail any difficulties or other obstacles that the corporation may experience in creating or marketing the product. The study would also include a SWOT and PESTLE investigation of the product's internal and external environments. Lastly, the report would examine the ramifications thoroughly. This would typically involve the product's involvement and the structures used by the organisation to carry out activities. This would typically involve the product's involvement and the structures used by the organisation to carry out activities. The project would also make suggestions based on the information to assist the company in making the best decisions possible for prospective product collaborations. As a result, the product is discussed in more depth in the report's other parts.

Challenges faced by the company

Reflective fabric is commonly used in a wide range of clothes, including uniforms, workwear, and other types of shielding wear. The unique feature of such apparel is that it reflects black light, causing it to glow in a wide range of directions. As a result, it's suitable for both day and night use. As a result, it typically aids night drivers in locating information, hence reducing accidents.

As a result, clothing with reflective fibres is essential. Producing the reflecting fibres and establishing a suitable distribution network with the brands are both difficult tasks for the organisation. The following are some of the difficulties

The increased cost of raw materials

One of the most significant challenges the firm has experienced while creating the reflecting material has been the rise in raw material costs. The company's ability to produce a product has gotten increasingly challenging as the cost of materials rises (Costa et al. 2020). As a result, the corporation may be obligated to borrow money to acquire raw materials. As a result, the company's debts will grow, and it may reach a point when the debt exceeds the corporate resources.

Customers often like to wear trendy garments or costumes, thus the reflective material utilised in clothes may not have a great demand among them. Although construction workers and police officers utilise such materials, the wider populace would shun them. As a result of the lower demand for such goods, merchants and other brand owners would typically avoid acquiring such items from the manufacturer (Miedzińska et al. 2019). As a result, the corporation investing a significant amount of money in creating the material will incur expenses and will not generate the promised income.

Another issue that the corporation will encounter is the product's hefty price tag. Due to the increasing price of raw resources and other development variables, the corporation would normally wish to raise the product's price to recoup its production costs. As a result, because the product's demand is unlikely to be great, stores may avoid stocking it, as pricing may be a problem. As a result, the corporation would lose money.

PESTLE Analysis

Political, Economic, Social, Technological, Legal, and Environmental Factors are all included in a PESTLE Analysis. This study aids a corporation in determining the many aspects that will assist it in operating its business in a robust market. As a result, the following is the company's pestle analysis:

Political Factors

Brexit, or the United Kingdom's withdrawal from the European Union, has created a lot of market turbulence and tension. Due to the obvious instability, the foreign currency market was also impacted, and its value began to decline (Ullah et al. 2021). Companies are also worried about political decision-making on how to move forward as a result of the political instability.

The company can analyse the subsequent points

The military incursion threat in the UK.

The interference of the UK Government in the undertakings performed by the corporation.

The preservation of the possession of the corporation, so that it can accomplish its undertakings smoothly.

Economical Factors

The consumer price index and the deposits or other cost of borrowing, as well as the real exchange in foreign currency, are all economic factors that influence demand and investment in the economy. These economic parameters, including the rate of growth or the consumer price index, may be used by the firm to calculate the overall growth (Deshmukh et al. 2017). The following are some of the economic aspects that the firm should consider:

The category of the economic network in the nation, where the corporation would operate its undertakings and sell the commodities produced by them.

The intervention of the UK Government in the athletic marketplace and the goods of the sector.

The economic markets effectiveness where the corporation requires to peek if it needs to put forward a capital in the local marketplace or not.

The corporation compels to glance after the workforce, the corporation should look for a qualified set of employees or workers in the enterprise.

The expansion rate of frugality, as the corporation would operate its undertakings incongruence to that.

Social Factors

Certain social activities that would influence the company's environment are considered social factors. This would also entail comprehending the behaviour of the buyer and other manufacturers while acquiring the goods. The following criteria should be considered by the company:

The population's willingness to approve such a commodity or the brand owners' willingness to adopt such a commodity.

In the company's atmosphere, the degree of education standard.

The company's employees' and workers' attitudes toward their jobs.

It is necessary to identify the entrepreneurial spirit as well as the social nature.

There may be times when a segment of the population opposes entrepreneurship.

The hierarchy of the class and the configuration of authority in the community is expected to be reported.

Technological Factors

Technology has shown to be one of the most efficient means of communication and development, assisting several businesses in the production of their goods and services. With its inventive characteristics and other variables, the technology industry has recently experienced tremendous growth (Duan et al. 2019). As a result, technological variables often involve the following implications, which must be recognized by the firm.

The corporation should concentrate on the evolution of technical aspects established by rivals in the production of items.

The firm must determine the influence of technology on the product's offering.

The rate of technological dissemination.

Environmental Factors

The corporation should be aware of the current market in which it operates and act appropriately in that area. Before entering a market, it is vital to assess the

surrounding elements. As a result, the firm should consider the following environmental factors:

T

he modifications in the environment.

The environmental pollution laws.

The temperature.

Recycling.

Management of trash in the region of industrial goods.

Legal Factors

The legal considerations must be grasped by the firm since the legal structure and other establishments are not strong enough to defend the company's property rights (Wang et al. 2018). As a result, the organisation must consider the following factors:

The legislation of intolerance.

The constitution of employment.

The customer protection act

Health and safety precautionary law.

SWOT Analysis

SWOT Analysis is a scenario-based analysis performed by a company's management based on the current circumstances. It usually refers to a company's internal and external environment. The company's internal environment contains its strengths and weaknesses, while the external environment contains its possibilities and dangers. As a result, the company's swot analysis is detailed below.

Strengths

The firm has been successful in generating a variety of new items, resulting in a high level of manufacturing value (Vallati et al. 2018). The business has been successful in releasing several items that have proven to be beneficial to apparel producers. Since the firm employs a large number of competent workers, it has been effective in developing creative items promptly.

Weaknesses

The firm has been in deficit as a result of its inability to afford the cost of raw supplies (Sheng et al. 2021). Because of the high cost of raw materials, the firm has had to raise the price of its product, making it harder to generate the needed income.

The corporation's business has a low demand, which is one of the reasons it has been unable to generate a significant quantity of income and has struggled to sell to dealers and brand proprietors.

Opportunities

As the fashion sense of customers changes over time, some new market trends may offer opportunities for the organisation. As a result, a company must comprehend client behaviour, and as a result, the firm should produce and offer its goods to brand owners.

Threats

Raw material price increases have always been a source of concern for the firm, and they will continue to be a danger in the foreseeable future if they continue to climb.

Certain new technologies created by rivals may pose a major threat to the corporation, necessitating investment in the company's technical actors.

Implications

The demand for reflective goods cannot be compared to the demand for other apparel items. One of the most significant drawbacks of such items is their high price. And, because the present corporation is in charge of producing reflective items, it must also deal with the consequences of selling them. One of the immediate consequences is that demand is lower and buyers are less informed of such items. Except on building sites, reflective materials are not used in the garment industry. As a result, this product will not bring in a lot of money, and it isn't a requirement because consumption will not rise past a certain point. Another direct consequence is that, because the cost of materials is so high, it has a direct impact on the market (Sheng et al. 2021). Due to the obvious demand and expensive cost, brand owners and merchants are the only venues where they may be offered.

Furthermore, the sector was shown to be suffering following Brexit and Covid-19, since the UK was adversely impacted by foreign events. Even when there was a pressing need, every industry was suffering. However, when the apparel industry as a whole was failing, this business was struck the worst since the demand was so low. As a result, this firm was also affected by the epidemic, with income generation being the least of their concerns. And development was halted, even though this sector was partially responsible for the demand (Soomro and Urey, 2017). As a result of the fall in demand, production declined as well, which influenced company employment. Employee retention was also one of the major drawbacks in this industry, which was affected by a lack of management and growth. As a result, this might be referred to as a direct implication.

Conclusion

As a result, it can be claimed that this industry has suffered a setback in recent years, and its operations have suffered as a result. Due to a major scarcity of staff and an increase in employee turnover, demand fell and eventually supply fell as well. Brexit was also a factor that raised market volatility and elevated the amount of unpredictability in every industry in the UK, including this corporation. So, while this business has its challenges, it is critical for particular industries, without which work would be restricted. Reflective fabric is commonly used in a wide range of clothes, including uniforms, workwear, and other types of shielding wear. The unique feature of such apparel is that it reflects black light, causing it to glow in a wide range of directions. As a result, it's suitable for both day and night use. As a result, it typically aids night drivers in locating information, hence reducing accidents. As a result, clothing with reflective fibres is essential. Producing the reflecting fibres and establishing a suitable distribution network with the brands are both difficult tasks for the organisation.

References

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Deshmukh, P., Xie, F. and Tabellion, E., 2017. DreamWorks fabric shading model: from artist friendly to physically plausible. In ACM SIGGRAPH 2017 Talks (pp. 1-2).

Duan, J., Wang, X., Li, Y. and Liu, Z., 2019. Effect of double-layer composite absorbing coating on shielding effectiveness of electromagnetic shielding fabric. Materials Research Express, 6(8), p.086109.

Miedzińska, D., Stankiewicz, M., Gieleta, R. and Marszałek, K., 2019. Research on influence of TiSi (N) reflective coating thermal resistance on energy absorption of fireproof textile coupled with auxetic fabric. Engineering Transactions, 67(2), pp.253-270.

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Sheng, M., Li, J., Jiang, X., Wang, C., Li, J., Zhang, L. and Fu, S., 2021. Biomimetic Solid–Liquid Transition Structural Dye-Doped Liquid Crystal/Phase-Change-Material Microcapsules Designed for Wearable Bistable Electrochromic Fabric. ACS Applied Materials & Interfaces, 13(28), pp.33282-33290.

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Ullah, H.M.K., Lejeune, J., Cayla, A., Monceaux, M., Campagne, C. and Devaux, É., 2021. A review of noteworthy/major innovations in wearable clothing for thermal and moisture management from material to fabric structure. Textile Research Journal, p.00405175211027799.

Vallati, A., Mauri, L., Colucci, C. and Vollaro, R.D.L., 2018. Numerical model for the characterization of retro-reflective materials behavior in an urban street canyon. Journal of Thermal Science, 27(5), pp.456-462.

Wang, W.Z., Nagai, Y., Fang, Y., Qiao, C.X. and Chen, Y.P., 2018. Design optimization for interactive parent-child clothing: Integration of IOT technology entities and emotional virtual bodies. In DS 92: Proceedings of the DESIGN 2018 15th International Design Conference (pp. 2347-2356).

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