The COVID19 disease that is caused due to the coronavirus was first found in the city of Wuhan which is situated in the country China in the year 2019. It is one of the deadly diseases that happened to mankind after the flu pandemic that happened in the year 1918. This disease is responsible for affecting countless people and is also responsible for millions of deaths across the world and a definite cure is yet to arrive. This disease affected a lot of sectors in the economy and the GDPs of various countries (Arruda, 2020). The hotel industry also called the hospitality industry is the one of the industries to be considered one of the worst hot or worst stricken industries among others. Since the tourism industry was affected severely, it had both direct impacts as well as indirect impacts on the hospitality industry as well, which in a way left the small sized companies and the middle sized companies crippled and unable to get back to business, therefore they had to shut their business for good. The disease had both short term impacts as well as long term impacts on all kinds of companies across the globe that are involved in this sector of the economy. If you are researching the effects of such crises on businesses, you might find the most valuable insights in business dissertation help resources.
Due to the impact the industry has faced, they must formulate policies or come up proper plans as well as proper strategies to make sure that they are able to stand up again and get back to business and earn profit as well as revenues. As the vaccines are being developed at a rapid pace and people all across the world are getting vaccinated at a fast pace, things are slowly and steadily getting normal although there are chances of the affected curve rising up again. Being badly hit or badly stricken by the novel coronavirus, businesses everywhere were made to shut down to control the spreading of the coronavirus. Many companies in the countries which have developing economies were made to shut down since they were unable to pay off debts and fixed expenses and other necessary expenses like salaries, retns, etc. This eventually led to the downfall of a lot of companies. The Hotel Trinity also faced similar impacts due to the pandemic. Being situated in the country of the United Kingdom where the disease was quite widespread and the death toll as well as the affected toll was increasing at a fast rate, Hotel Trinity was forced to shut down as the government of the country announced a complete shutdown all over the country. This impacted the business of the Trinity at a big scale (Balance Point, 2017). Since they had no planned strategies to cope with the situation, immediate formulation of a new one was not possible and needed much time. This led to the company facing losses as the dues were not met on time, and they were facing delay in the payment of expenses, salaries , rents and other necessary payments. The Hotel Trinity along with various other hotels in the area had to let various assets which the companies had under their name so that they could pay off pending dues. The companies along with Trinity had to lay off some of the employees as they were unable to pay off the salaries of many of the employees be it of the higher level they were responsible for formulating decisions and making policies and plans as well as strategies to help the Hotel prevent from running into losses or run into bankruptcy, or be it other regular staffs like waiter or waitresses or chefs or the cleaning staff. Paying salaries was getting tougher for the management so they had to lay off some of the employees so that the Hotel could manage other expenses (BasuMallick, 2019). Though on the brighter side, the workers of the hospitality or the hotel sector have certain characteristics as well as certain skills that can help them in being dynamic in nature, hence be able to adapt to change, that is switching from one company to another or switching from one sector of the economy to a whole new different sector of the economy. This lands the staff and workers and employees who are being dropped by their company in an advantageous position of getting a new job by mere showcasing of their significant skills that they might have learned over the period of time of working while in the hospitality sector. Since Hotel Trinity also had to lay off certain employees so that they could save a certain amount of money, some to be kept as capital and some to pay off debts. Upon reopening the business, the Hotel Trinity had to face a significant drawback when it came to the availability of the workforce in the Hotel, that is, the number of staff were much less compared to earlier, that is before the existence of the coronavirus (Belyh, 2020). Some had fallen prey to the disease while some were being lay off from the Hotel due to the inability of the company to pay their salaries. This lack of staff in the company was bound to affect the business of the Hotel and this could also affect the revenue as well the profit of business.
It was important for the Hotel to increase its staff count and to do so it was important that the Hotel let others know about it and its stellar reputation in the market so that more staff could get attracted towards the Hotel Trinity and its vacancy and apply for the position. They must provide attractive remunerations or packages to the concerned employees as well as to the concerned staff so as to be attractive and make sure that more people join the company by applying for the vacancy that is best suited for their intellect and their degree pursued. The management organising the recruitment process must make it public about the hiring process so that more and more new talent heads get attracted towards the Hotel Trinity and apply for the job or apply for the position that they think is best suited for them or that they think they are eligible for (Bowie et al. 2017). The management of the Hotel can come up with various policies and strategies for the process of recruitment so that it can be attractive as well as beneficial at the same time for the employees as well as the staffs who are applying for the vacant positions and would also help the company in staying in the good books of the employees. Since there are certain rules and regulations and policies that are being laid by the government of united kingdom, like the ban or restriction of the movement of the public transport in various routes, it might be difficult for the new employees to be on time for their interview or it would be difficult for them to attend the interview at all. Management could be able to solve this problem by conducting an online interview through the medium of electronic devices so that the recruitment process can be conducted without any kind of problem or any kind of hassle.
Once the recruitment process is over, the management should take the initiative of providing the employees with a proper brief about the company and provide the required company. They must let the newcomers know about their individual objectives that they are expected to complete and also be known about the policies and rules and regulations and also about the plans and the objectives and visions that Trinity as a company has for its future ventures. The employees and staff have to be groomed so that they learn about their work and the ways in which they are supposed to complete their work so as to achieve their tasks (Bretado, 2016). This would also help the employees in shaping their own skills and be of asset to the Hotel Trinity. These kinds of activities that involve shaping an employee for the future and training them require a lot of funding which will be used from the capital that was saved during the pandemic by cutting costs in various scenarios. These development activities would not only shape their skills and also would help in having a much broader aspect regarding solving different kinds of problems, completion of tasks and various other necessary tasks. This could be done through various video conferencing facilities provided by different companies so that travelling and missing taring classes does not become a problem due to the restriction in transports across the country.
The employees must be given the requirements that are needed for them to be of benefit to themselves as well as beneficial to Trinity and for that to happen proper imparting of development strategies is important. Proper time to time meetings must be arranged to make sure that the employees get out of the stage of denial and speak about any kinds of issues or problems that are being faced by the employees that can be discussed.
Those who are in the mood of anger must be kept calm and required compassion must be shown. Proper workload must be provided to the employees so that they do not feel overburdened and hence do not permanently stay in the stage of bargaining. The staff and the employees must be reminded of their worth and what they are capable of and how beneficial they are to the company and get out of the depression stage and get into the acceptance stage in which they are able to get back into their normal working life (Davenport and Kloss, 2018). It is important for the management to make sure that the employees leaving the organisation, leave with a healthy/ good mindset as this would benefit the employee as well as the reputation of the Hotel.
Talking about the PESTEL analysis, the Political environment made a direct impact on this sector as the government of the UK made policies in which the Hostels along with Hotel Trinity were forced to shutdown so as to stop the further spreading of the disease within the country among the citizens. Covid19 also impacted the GDP of the country, that is it had a huge role to play in the decline of the Economic aspect of the UK. As businesses were forced to shut down and with hostels being shut other sectors directly or indirectly too got affected due to this lockdown.
The Social aspect also faced severe problems as there were new ground rules that were being set due to the pandemic and the effects that it had on everyone’s lives.
Technology is what helped the business afloat during this pandemic by providing convenient facilities so as to help in looking after the business, checking on the grievances of the employees and making necessary amendments through a medium of app launched by the management (Dogra, 2018). This also helped in the company having detailed lookout at the timings when the guests would check in or would check out of the Hotel, thus making the flow of business easier.
Due to this pandemic the balance between the work life and the personal life of the employees got disrupted too as it became much hectic and at times they were overburdened with work making them to work late hours to complete their assigned tasks. The management had to make the staff work from home so that they do not fall prey to the disease.
This though affected the Legal part too as the pandemic tumbled the working and management of the Hotel and the regular maintaining of the legal department became impossible and hence they were not being renewed on a timely basis (Harris, 2020). Looking after the employees coming from distant places or those who were foreigners also fell under the jurisdiction of the management of the Trinity and they were to take care of their safe departure.
It can be concluded that Covid 19 had a devastating impact on the lives of the people of the UK and also on the working of the Hotel Trinity. They had trouble settling dues and settling the expenses as the business got stagnant for a significant period of time. They had to lay off a few employees as paying salaries was getting hard and affecting the future of the business. They are to start recruiting fresh talents so as to be able to run the Hotel and to make sure that it does not affect the working of the Hotel or its revenue generation in any manner. The management must focus on the employee life cycle so as to make sure that they are able to keep the employees satisfied and happy and hence be able to attract new recruits more and more. Through the PESTEL model they would be able to understand the external factors that can turn out to be a threat to the organisation in terms of the flow of business and generation of profits and generation of the revenue (Harrison, 2020). The management must come up with policies that would be beneficial to the Hotel in all aspects and also serve the company in generating better revenue in the longer run and be able to withstand any further pandemic.
Balance Point (2017) Operational vs Strategic Human Resources. Available at: https://balancepointhcm.com/operational-vs-strategic-hr/
BasuMallick, C. (2019) What Employers Can Do to Close the Skills Gap That Colleges Cannot. Available at: https://www.hrtechnologist.com/articles/learning-development/how-employers-can-close-skills-gap/
Belyh, A. (2020) `Understanding the Kubler-Ross Change Curve´, Cleverism, 28th July. Available at: https://www.cleverism.com/understanding-kubler-ross-change-curve/
Bowie, D. et al (2017) Hospitality Marketing, 3rd Edition, New York: Routledge
Bretado, D. (2016) Retaining Talent Is More Cost Effective Than Hiring. Available at: https://www.tlnt.com/retaining-talent-is-more-cost-effective-than-hiring/
Davenport, K. and Kloss, B. (2018) How HR Can Leverage the Employee Life Cycle When Needs Suddenly Change. Available at: https://www.scottmadden.com/insight/how-hr-can-leverage-the-employee-life-cycle-when-needs-suddenly-change/
Dogra, S. (2018) `COVID-19: Impact on the hospitality workforce´, EHL Insights [blog].
Available at: https://hospitalityinsights.ehl.edu/covid-19-impact-hospitality-workforce
Harris, E. (2020) ` The Importance of The Employee Lifecycle´, Design and Build [blog]. September. Available at: https://www.designandbuild.com.au/blog/2020/10/the-importance-of-the-employee-lifecycle
Harrison, H. (2020) ` Could hotel service robots help the hospitality industry after COVID-19? ´, EurekAlert!, 6th May. Available at: https://www.eurekalert.org/pub_releases/2020-05/uos-chs050620.php
Hill, J. (2020) ` 7 Ways Remote HR Can Support Work-From-Home Employees Like A Professional´, M2SYS [blog]. 22 June. Available at: https://www.m2sys.com/blog/employee-monitoring/7-ways-remote-hr-can-support-work-from-home-employees-like-a-professional/
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