Unlocking Organizational Innovation

Introduction

The research topic is to analyse the customer’s feedback to improve innovation and creativity of the organisation. The study is related to enhancing innovation and creativity in the organisation in order to sustain in the business and maximise the organisational profitability and sales volume in near future. The report is effective to collect the data and information which are required for the organisation to enhance innovation so that it would be possible for the company to retain the customers and fulfil their expectations in long run. The report is effective to develop the background of the study, discussing the chosen data collection and analysis method and evaluating the data which are required for making effective decision in the organisation. For more assistance, seeking business dissertation help can provide the best insights and guidance in navigating through all the complexities of this research task.

Background of the study

In the recent era of globalisation, the people are concerned about healthy lifestyle and they try to get proper admission in the gym centres to develop the habit of daily exercise and maximise their wellbeing in long run. The gym activities, exercise and other activities are there which improve the health condition of the individuals and give mental peace. Hereby, there is high demand for the gym activities in the market across the globe, where the customers prefer to be involved in daily exercise and activities so that they would be fit and fine to lead their life normally without any barriers. The private owner of a small gym aims at expanding their centre across the country by proper renovation and in this case, the owner decided to spend a substantial amount of money in the centre so that it would be possible to improve innovation and creativity in the gym and attract more audiences in the market.

The customers recently aim to get admission to the gym, where there are better circumstances, proper trainer, better atmosphere to work out with others, managing safety and security at the gym, presence of useful machineries and other facilities. In this regard, the owner aims at collecting proper and relevant data and information directly from the customers in order to analyse the preferences and needs of the customers. It is necessary for the owner to evaluate and acknowledge the actual needs and preferences of the customers in order to renovate the gym. additionally the owner is also responsible to maximise the profitability and sales volume of the organisation through retaining the customers in long run and setting the appropriate price for the activities which may raiser the profit volume of the organisation so that the organisational owner can maximise the return on investing money for renovating the gym (King and Little, 2017).

Aims and objectives of the research

The aim of the research is to develop effective solution for the gym which needs to expand their business sustainably. The objectives are,

To identify the latest trend in exercise and gym activities

To analyse the customer’s expectations and requirements in a private gym centre

To collect adequate data and authentic information directly from the customers in order to develop effective solutions for the gym to expand their business

To recommends some suitable suggestions to renovate the gym and secure future sustainable development by fulfilling the customer’s preferences and maximising the business profitability

Data collection method

In this study, it is essential for the organisational leader to collect suitable data and information and utilise own capabilities and skill to renovate the gym. The data collection and analysis technique are necessary where the researcher aims at gathering relevant and valid data and information to conduct the study efficiently. In this regard, the primary data collection technique is selected to gather the primary data directly from the customers (O’Halloran et al., 2018; Moser and Korstjens, 2018). The primary data collection method is effective in this study, where it helps to control the data and information, get up to date information directly from the participants, who have clear understanding about the research topic. Better accuracy and resolving the research issues are other befits of collecting primary data in the research where the researcher can collect a verity of information directly from the respondents.

In this regard, the questionnaire is the strategy through which the researcher aims at collecting the data and information. Questionnaire is the technique which provides a scope to the researcher to consider large sample and gather vast range of experience and information directly from the participants. Questionnaire is a cost effective process and practical to collect relevant data and information (Quinlan et al., 2019; Carmichael and Cunningham, 2017). It is also effective to compare the data and gathered information and manage reliability and validity of the data collected from the participants. In this regard, the researcher can collect the appropriate information directly from the customers of the gym and it is beneficial to consider the sample size as 50 and encourage the participants to give authentic information and answers to the questionnaire.

Importance of the data in making decision

Data collection is the mandatory part in this project, where the gym owner needs to acknowledge the actual needs and preferences of the customers so that it would be possible for the owner to renovate the gym as per the customer’s preferences which in turn provides a scope to the owner to fulfil the expectation of the customers. The data related to the preferences of the customers in the gym, extra facilities available in the centre, safety and security of the customers as well as pricing strategy are effective to understand the needs of the customers and their affordability to get admission in the gym, so that the owner can achieve the business objective ad maximise the profitability and sales volume of the gym. The data collection is hereby beneficial to develop effective decision of the gym where the owner can acknowledge the preferences of the customers and develop suitable solution to renovate the gym and run the centre efficiently by maximising the customer’s expectation (Johnston, 2017; Ghauri, Grønhaug and Strange, 2020). Hereby, the data collection and acknowledging the customer’s preferences are necessary for the gym owner to develop creative decision for investment on the gym equipment and other facilities to create values for the customers.

Reference List

Carmichael, T. and Cunningham, N., 2017. Theoretical Data Collection and Data Analysis with Gerunds in a Constructivist Grounded Theory Study. Electronic Journal of Business Research Methods, 15(2).

Ghauri, P., Grønhaug, K. and Strange, R., 2020. Research methods in business studies. London: Cambridge University Press.

Johnston, M.P., 2017. Secondary data analysis: A method of which the time has come. Qualitative and quantitative methods in libraries, 3(3), pp.619-626.

King, N. and Little, A., 2017. Encouraging Exercise Participation amongst UK South Asians. Asian Journal of Human Services, 12, pp.46-59.

Moser, A. and Korstjens, I., 2018. Series: Practical guidance to qualitative research. Part 3: Sampling, data collection and analysis. European Journal of General Practice, 24(1), pp.9-18.

O’Halloran, L., Littlewood, M., Richardson, D., Tod, D. and Nesti, M., 2018. Doing descriptive phenomenological data collection in sport psychology research. Sport in Society, 21(2), pp.302-313.

Quinlan, C., Babin, B., Carr, J. and Griffin, M., 2019. Business research methods. Boston: Cengage.

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