International marketing refers to searching prospective customers and satisfying their needs better than the competitors in both local and foreign markets. Therefore, coordinating the marketing activities for the products within the constraints of the foreign environment is a critical
View More >>In the modern business world, consultancy firms use effective strategies management and leadership approaches that are useful in meeting their client's needs and establishing a good position in the international market.
View More >>Supply chain management is the process of maintaining international operations and project management activities in order to expand the business strategically across the international countries. Through supply chain management,
View More >>The meaning of adaptation in international marketing refers to the involvement for modifying products of any company or brand to make them prepared for meeting the needs, demands and preferences of the local people and customs. However, standardisation of products means neither modification is done nor the marketing approaches are changed while doing internationalisation
View More >>The aim of this report is to develop a global marketing strategy for The New Look, which is planning to enter India
View More >>In the present times, the success of any company is guided by its potential to expand and to grasp the opportunities available to it. Ever since it was launched in 1994 by Jeff Bezos, the Global retailing giant Amazon has been on a path to success. In this study, a situational
View More >>The following report is a critical look into the German brand Fritz Kola, and attempts to understand its position in the current market and calculate its future opportunities and threats. It attempts to do that by looking at the origin and the market position of the cola and examine the customer base it currently has. It will also look at the competitive advantages that the brand currently has and understand how the brand managed to be a competitive force to large brands like Pepsi and Coca Cola in Germany.
View More >>This essay critically evaluates the negotiation and strategies that helped the Chinese and the American sides in arriving at US-China Phase One Agreement or the US-China Economic and Trade Agreement (henceforth US-China Agreement). This agreement was signed on
View More >>The UK, the leading trading power and financial centre, is the third-largest economy in Europe. The agriculture industry is intensive, highly mechanised, and efficient by European standards but represents less than one per cent of the Gross Domestic Product (GDP). Tesco is one of the leading grocery supermarkets in the UK; it has been utilising agricultural products to boost the country's economy. The marketing mix of an organisation determines the success of an organisation's marketing.
View More >>The airline industry is one of the key economic drivers in the UK, with an average annual growth rate of 4.1% in the context of demand for the connectivity of global air. The growth has been recognized to build a US$ 5 trillion market for new aviation services over the next two decades. The UK airline industry is considered the third largest aviation network, and it is also known as the second-largest aerospace manicuring in the world. Moreover, it is also identified that the industry is anticipated to touch an annual turnover of more than £60 billion, which contributes more than £20 billion to the nation’s annual GDP.
View More >>This paper aims to explores the Chinese challenge for U.S. foreign policy in the 21st century as well as the containment of China. There areAmongst the various debates about the Western power decline and Chinese emerging potential for the global leadership role,. In thisthis essay, I contrasts two prominent
View More >>Consumers now play a coproducer role in sharing product and brand information with other consumers. Therefore, new marketing approaches are changing how firms communicate with consumers to handle their complaints and requests – through turning conversations from face to face to online word of mouth. To keep pace with this trend, firms must adopt integrated marketing and communication strategies that interact with consumers and allow them to actively build coproduce marketing messages. This strategy report suggests how All-in-1takeway can use social media marketing to effectively develop its customer base.
View More >>In order to address emerging problems and possibilities, coca-cola faces the problem of a contact approach. They need to change the contact approach from time to time this is because of their main rivals, such as Pepsi. For example, a counter-campaign including actors who oppose your mission might encourage them to reach new audiences; or it could make changes to schedule events that are suddenly put externally on campaign advocacy. Specific communications practices or materials may perform better than others, leading to increased performance and decreased activities that do not appear to work. New partners will appear with support offerings that may entail strategic changes
View More >>How US Policy of invading Iraq and implementing a policy of ‘weapons of mass destruction’ in Iraq has made the land more agitated than controlled and how the invasion of Iraq marks the failed economic
View More >>The report is prepared to briefly fabricate the analysis that describes the foreign market style and trends of UAE. A small scale local company
View More >>The Covid-19 pandemic is what can be described as a ‘black swan’ event that has had implications for the world in different ways, including in the area
View More >>After the collapse of the Soviet Union, The US has been functioning and using its power as a hegemonic state, by providing a liberal international
View More >>Marketing strategic planning is one of the effective tactics of the organisations in the recent years, where the multinational corporate firms try to establish their brand in the international market. In the recent era of globalisation, there is high pace of brand
View More >>Although global governance systems have been on the rise and can be seen in many different areas like health and security, the system of global governance is limited in effectiveness due to certain
View More >>The study is effective for strategic management and conducting industrial analysis in order to have effective understanding about the business environment and identifying
View More >>International marketing is the strategic planning of the organisations in developing effective marketing tactics to promote the brand in the market (Vellas, 2016; Nassimbeni, Sartor and Mucignat, 2016). Through the international marketing tactics.
View More >>The integrated marketing communication concept entails a marketing communication and planning concept which recognizes a comprehensive program’s added value, a plan which evaluates strategic roles of various communication disciplines such as direct responses, general advertisement, public relations, and sales promotion.
View More >>Marketing mix strategic planning is one of the effective strategic planning, through which the organisations can expand their business activities across different markets for sustaining in the business and securing future sustainable development (Charter, 2017; Bahadir, Bharadwaj and Srivastava, 2015). The aim of the study is to develop appropriate strategic planning for the organisation Coles to enter in China, so that the organisation can expand their business across the Asian countries and gain effective market share in China.
View More >>International marketing is the practice of designing and developing effective marketing mix strategic planning in order to expand the business and gain high competitive advantage in the market (David, F.R. and David, F.R., 2019). The aim of the study is to analyse the marketing activities of the organisation and develop a suitable marketing planning for the company PureGym in order to expand their business internationally.
View More >>Today, KFC is the leading fast-food company in China. It controls a major portion of the market, which essentially is more than that of McDonalds’ in the Asian country. There are a number of factors that have helped the company to attain such profound success in the country.
View More >>Every company when hold quite a strong market share tries to expand their brand, products, services, and their goodwill to other regions and countries so that their customer base, global image, product and service promotions can be spread to other places also. The concept of a global marketing or in other words internationalisation of companies can be referred to as the selling or furnishing of the products and services in the global or international market with a huge audience range.
View More >>The organization is focused on developing certain technologies that will help the students to become competent in managing deadlines and being attentive during classes. This company is primarily focusing on lowering down of costs such as production and laboring (Burnell, 2017). As commented by Daniels, Radebaugh, and Sullivan.
View More >>This report aims to analyse the modern theories of international trade. The study has focused mainly on the modern trade theories like, Hecksher and Ohlin Theory, Trade and Economic Growth theory by Rybczynski, Trade and the Distribution of Income: The Factor Price Equalisation Theorem by Samuelson and Linder Model.
View More >>Under the selected topic, it is analyzed and stated in this report that, the key features of FREE TRADE AGREEMENT (FTA) as the selected Preferential Trade Area (PTA) in EU and access suitability and legal implications for UK along with a comparative analysis for Ukraine, Switzerland and Canada.
View More >>Awareness on climate crisis has heightened significantly over the past decade. The idea of creating and maintaining an eco-friendly product geared towards advancing a sustainable environment has dominated social, political, and business sphere over the same period. Recently, leading companies from various industries have reiterated their commitment to curbing pollution in their respective product production stages as well as product disposal.
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