Here in the case study, the merger between the two companies will pose both the negative and positive impact in et employees, competitors, customers and dealers. Here the merger between ASDA and Sainsbury can make interferences of the companies into each other’s marketing strategies and business decision which can make adverse impact on overall internal environment of company. In adaption to this, the merger will also pose adverse impact on staffs and manger relation, as there may be chances of developing severe conflict between them due to introduction of new market strategies and market approaches. In addition to this, the merger can be helpful for both companies to grab strong competitive advantages in eth international markets that would pose string competition toward potential competition in the market. In case of customers if company, the merger can pose positive impact in their buying experiences. Now the customers can buy huge ranges of goods and services from the both company after the merger.
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