Analysis of Event Management

Introduction

Event management is the application of the project management where creation and development of the event can be conducted in a systematic process by hiring efficient staff, reallocating organisational resources and capabilities as well as arranging the events where the events are such as festivals, conferences, ceremonies, weddings, formal parties and concerts (Budzinski and Müller‐Kock, 2018). The study helps to analyse the event management practice in the country where it is possible to evaluate the activities of the events successfully. The study helps to discuss the event YAS island F1 grand prix Abu Dhabi, which is one of the greatest events in Abu Dhabi and it is famous worldwide where the formula 1 event are arranged properly with safety and security. The study also provides a scope to analyse 5W in event management as well as identify the contemporary issues in event management and the impacts of the event on the tourism industry. Through this study, it is hereby possible to evaluate the event of YAS island F1 grand prix Abu Dhabi and acknowledge the existing issues related to the event as well as understand the role of the event YAS island F1 grand prix in Abu Dhabi in the tourism industry of Abu Dhabi.

Event concept

The Abu Dhabi Grand Prix event I a Formula One motor race which was announced in 2007 at the Abu Dhabi F1 festival in United Arab Emirates. The first race took place on 1 November 2009 and it has been held at Hermnn Tilke, designed by YAS Marina Circuit. The event has been occurred at YAS Marina Island which is attractive destination and represents Abu Dhabi as a famous hosting destination of the event YAS island F1 grand prix. From 2009 and present, the sponsors of the event is Etihad Airways (Schreyer and Torgler, 2018).

5W analysis

The 5W analysis is effective to identify the questions such as who, what, where, why ad when. Through 5W analysis it is possible to analyse the event YAS island F1 grand prix Abu Dhabi successfully. By considering who, it can be stated that, the event of YAS island F1 grand prix in Abu Dhabi is sponsored by Etihad Airways and designed by Yas Marina Circuit. As per what, it is the event of Formula One racing game, where the support person are willing to participate who love racing games and are trained well to participate in the game. It is one of the famous events in Abu Dhabi and by considering where, the event is arranged at YAS Marina, which is famous destination at Abu Dhabi. By considering when, the event has been arranged during November and December at every year, where the audiences are attracted to the activities of the event and they are willing to enjoy the racing game during this time in every year. Hereby, the event YAS island F1 grand prix in Abu Dhabi is one of the famous events which represent Abu Dhabi at the international platform in a unique way, where there are huge numbers of audiences who are attracted to this event and they contribute positively to enhance the activities of the event in every year (Schreyer and Torgler, 2018).

Contemporary issues

There are some contemporary issues of event of YAS island F1 grand prix in Abu Dhabi and these are the main concern of the government of Abu Dhabi, where it needs suitable initiatives to tackle the problem sustainably. Inequality in performance is one of the major issues, where presence of in efficient staff deteriorates the quality of the activities in the event. It is necessary for the event management team to hire the efficient and experience staff so that each and every staff can handle the activities proficiently (Alsaedi and Burnap, 2015). Moreover, inequality in budget allocation is another problem, where the budget allocation in different activities of the event was no efficient for which there arise problems to handle all the tasks in the event YAS island F1 grand prix in Abu Dhabi. Problems in implementing the event successfully are another major issue, for which the arrangement may be hampered (Hazime, 2011). It is the responsibility of the event manager to handle all the activities of the event, as it represents Abu Dhabi on the international platform, where the F1 event is famous across the globe. On the other hand, there is sound pollution due to such event of YAS island F1 grand prix in Abu Dhabi, which is another issue and it is the role of the Formula 1 to handle the issue with proper cooperation of the investors and sponsors. Lack of cooperation and communication are other major issues in managing the large event YAS island F1 grand prix in Abu Dhabi, where without proper communication and collaboration, it is difficult for the event managers to handle the activities at the event and arrange it successfully (Wang, and Lin, 2012).

Involvement in tourism strategy

Events are playing crucial role in the country’s tourism sector, where the events make the country as the attractive destinations across the globe. For example, the event YAS island F1 grand prix in Abu Dhabi is effective to represent Abu Dhabi as an attractive destination across the globe, where people are attracted to participate in the racing game as well as there are huge numbers of audiences who are interested to enjoy the event successfully (Kim et al., 2016). Hereby, the event management activities in Abu Dhabi play an important role in enhancing the tourism sector of Abu Dhabi, where the travel and tourism industry is also growing with the demand of the event YAS island F1 grand prix in Abu Dhabi. There is huge number of audiences across the international countries, who are interested to enjoy the show and thus it further raise the activities of tourism industry in Abu Dhabi. There is strong economic contributor for the demand of the event YAS island F1 grand prix in Abu Dhabi, where the audiences come in Abu Dhabi and stay over the days which enhance the tourism activities in the country.

Apart from that, the audiences are attracted to the scenic beauty of Abu Dhabi, where they are willing to travel the city and explore the attractive destination across Abu Dhabi. In this particular event, Abu Dhabi is the hosting destination and the event activities have crucial impacts on the tourism sector of Abu Dhabi. Hereby, it is beneficial for the travel and tourism industry to raise the National Income of Abu Dhabi where they try to attract the audiences in these days of event YAS island F1 grand prix Abu Dhabi to get efficient hospitality services in Abu Dhabi (Weber and Ali-Knight, 2012). Increasing awareness of the region as a travel and tourism destination and increased knowledge concerning the potential internet and commercial activities in the region are the positive impacts of the event YAS island F1 grand prix in Abu Dhabi on the travel industry of Abu Dhabi, where the business activities as well as the demand for the hospitality services are increasing at a rapid rate which further enhance the tourism industry growth and development in near future (Budzinski and Müller‐Kock, 2018).

The spending in hotels and restaurants are also enhancing on these days, when the event has been taken place. Hereby, the spending in tourism sector during these days of events has been increasing at a rapid rate (Westwood, 2011). On the other hand, there are positive economic impacts which are increased expenditure of the audiences in Abu Dhabi due to the event of YAS island F1 grand prix Abu Dhabi as well as creation of employment, increased the supply of labour and raise the standard of living of the people in the country. Hereby, there are several positive economic impacts in the hosting county, where the event YAS island F1 grand prix in Abu Dhabi being arranged properly. Hereby, there is strong linkage between the event of YAS island F1 grand prix in Abu Dhabi and the tourism industry where the event ensures the growth of travel and tourism industry in Abu Dhabi.

Conclusion

It can be concluded that, event management is a complex task, where it is necessary to resolve the contemporary issues, discussed above, in order to arrange the event activities efficiently. The event YAS Island F1 grand prix in Abu Dhabi is famous where there is huge number of audiences, coming from other international countries and thus it is the responsibility of the event managers to represent Abu Dhabi in the international platform more efficiently. The event activities of the YAS Island F1 grand prix in Abu Dhabi have direct impacts on the travel and tourism industry where the event raises the funding and spending of the audiences in Abu Dhabi. Additionally, the event YAS island F1 grand prix is efficient to represent Abu Dhabi as an attractive hosting destination and it attracts more audiences to enjoy the destination and enhance the activities in the travel and tourism industry in Abu Dhabi.

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Reference List

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Hazime, H., 2011. From city branding to e-brands in developing countries: An approach to Qatar and Abu Dhabi. African Journal of Business Management, 5(12).

Kim, S.K., Yim, B.H., Byon, K.K., Yu, J.G., Lee, S.M. and Park, J.A., 2016. Spectator perception of service quality attributes associated with Shanghai Formula One: Importance and performance analysis approach. International Journal of Sports Marketing and Sponsorship, 17(2), pp.153-171.

Schreyer, D. and Torgler, B., 2018. On the role of race outcome uncertainty in the TV demand for Formula 1 Grands Prix. Journal of Sports Economics, 19(2), pp.211-229.

Wang, J.Y. and Lin, Y.B., 2012. Game ai: Simulating car racing game by applying pathfinding algorithms. International Journal of Machine Learning and Computing, 2(1), p.13.

Weber, K. and Ali-Knight, J., 2012. Events and festivals in Asia and the Middle East/North Africa (MENA) region: Opportunities and challenges. International Journal of Event and Festival Management, 3(1), pp.4-8.

Westwood, S., 2011. Branding a ‘new’destination: Abu Dhabi. Destination Brands, Managing Place Reputation, 3, pp.197-212.