Customer Trust and Data Privacy

Mind-map 1- Thoughts

Mind Map - 2 Key issues

Introduction and Thesis

Privacy is regarded as an individual right that need to be safeguarded. This has consistently been witnessed in the amendments seen in the US regarding customer protection. However, it is common practice that marketers would try to mine data from consumers using unconventional means. This would result in cases of data breach, which violets customer trust. Therefore, companies strongly strive to develop strategies that would ensure customer management aligned with trust restoration, especially where incidents of data breaches have occurred. For students exploring data analysis dissertation help, understanding these dynamics is crucial in examining strategies for safeguarding consumer privacy and rebuilding trust post-data breaches.

Literature

This section highlights findings from case studies and other materials

- Sampled materials include research conducted by

- Farook and Abeysekara (2016)

- Bachnik and Nowacki (2018)

- Martin and Murphy (2017)

Findings

- This section takes note of the relevant findings from the case studies

Analysis and comparison

- The section narrows down integration of theories with the findings

- seek proof and justification

- support significant strategies with facts

Conclusion

-A summary of the context

-Justification of the thesis

References

Farook, F.S. and Abeysekara, N., 2016. Influence of social media marketing on customer engagement. International Journal of Business and Management Invention, 5(12), pp.115-125.

Bachnik, K. and Nowacki, R., 2018. How to build consumer trust: Socially responsible or controversial advertising. Sustainability, 10(7), p.2173.

Martin, K.D. and Murphy, P.E., 2017. The role of data privacy in marketing. Journal of the Academy of Marketing Science, 45(2), pp.135-155.

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