Exploring Demographic Influences on Purchasing Behavior in Virtual Stores

Purchasing decision differs among individuals and changes rapidly due to upcoming factors. An individual’s purchasing decision purchasing behaviours are likely to change very fast due to different issues that include the cost of products customer experiences (Bilgihan, Kandampully, & Zhang, 2016). Similar to the way customers change the brand preferences, in virtual/ online business, customers are likely to change the preferences due to demographic issues. Therefore, this paper evaluates the differences relating to class, age, gender, ethnicity, nationality, and sexuality in stores for virtual clients. Assuming that a pair of jeans is the product being purchased, the stores imply differences relating to gender sine although the official brand online store together with the UK and Non-UK online multiband stores could be selling for both men and women, the UK / Non-UK online department store that carrying your brand could be gender-specific. Class issues could equally be present with preferences and customer experiences being associated with the costs and quality. Although minimal differences would be noted concerning sexuality, age differences could be significant as some brands tend to target individuals of specific age groups such as the youth. Lastly, nationality and ethnicity differences could be evident especially among non-UK nationals wishing to purchase form their home countries.

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References

Bilgihan, A., Kandampully, J., & Zhang, T. C. (2016). Towards a unified customer experience in online shopping environments. International Journal of Quality and Service Sciences.

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