Managing sustainable event like glastonbury festival at telfood campus

Rationale of choosing the topic

In the recent era of globalisation, there is high digitalisation of the industries across the globe and technological advancement and sustainability practice further boost the performance of the organisers in the event management industry, where the organisers try to develop sustainable event by maximising the environmental, economic and social responsibility (De Boer and Andersen, 2019). The event managers try to protect the environment and secure future sustainable development by creating values for the social communities where they aim at reducing the use of natural resources, improving the use of renewable resources, managing waste and reducing the greenhouse gas emission to make green footprint in the environment (Evans, 2020). On the other hand, the social responsibilities are also manageable, where the event managers try to create values for the audiences and improve the employment rules and legislations to treat all the employees fairly (Mair, 2019). Additionally, the economic responsibility is also managed well through maximising the profitability of the event, increasing efficiency and being transparent public procurement (Trendafilova, Graham and Ziakas, 2018). Hereby, in the recent years, the event managers and organiser try to promote the sustainable business process and develop the strategic planning to make the events and festivals sustainable to create vales for the social communities as a whole. The topic is effective in this regard to manage sustainable events and identify the CSR practice through which the events and festivals can be arranged efficiently (Yeaman et al., 2017). .

Aims and objectives of the study

The aim of the research is to analyse the CSR practice and its implementation in the event management industry. The paper is effective to analyse the CSR practice in the event management sector in order to develop proper strategic planning to make sustainable event, so that it is possible for the organiser to maximise the economic, social and environmental responsibility in long run. The objectives of the paper are such as, .

To demonstrate the role of managing CSR for the business To identify the CSR practice in the event management industry To analyse the CSR practice in the Glastonbury Festival To recommend some suitable suggestions to promote Telford campus and make sustainable Glastonbury Festival

Methodology

The methodological part is necessary to progress in the research paper and in this regard, the researcher tries to choose appropriate method of conducting the study and research efficiently. In this regard, both the primary and secondary data collection is relevant to the study, as it is necessary for the researcher to collect relevant and valid data from the primary and secondary sources of information. In this regard, the primary data can be gathered by the interview process, where the researcher can arrange the personal interview through which one to one communication can be developed and it is possible for the researcher to identify the information and CSR practice in the event management industry. The interview process can be conducted by considering 5 event managers, where they are efficient to share their experience and knowledge about the practice of CSR in the event and the ways of managing safety and security at the place, where the event can be arranged. On the other hand, the secondary data collection method is also mandatory in this research, where it is beneficial to gather a vast range of information related to CSR practice and the ways of developing sustainable events. there are different secondary sources of information which are books, journals, online articles and business letters as well as the news papers, which are effective to gather relevant information about the CSR practice and the technological innovation in the event management industry. In this study, the qualitative data analysis method can be applied after collecting both the primary and secondary data and information, where the researcher can analyse the collected findings with the help of the existing concept of managing CSR in the event management industry (Mallen and Adams, 2017). Thus, data collection and analysis method are effective to gather valid information and analyse the impacts of CSR in the event management industry and acknowledge the CSR practice in the events, where the event managers try to maximise their responsibilities in managing the event sustainably. .

Ethical consideration

Ethical conduct is necessary to progress in the research prepare and it is beneficial or the researcher to complete the research efficiently without any ethical issues. In this regard, the researcher must ensure that the data is utilised only for the research purpose and the data and collected information would be protected by the Data Protection Act 1998 (Vorobjovas-Pinta and Hardy, 2019). The researcher also convinces the participants for collecting primary data and he or she cannot force any event manager to participate in the interview. The researcher also maintains reliability and validity of the information so that the research findings can be appropriate to identify the CSR practice to develop sustainable events.

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Reference List

De Boer, L. and Andersen, P.H., 2019. Operations Management and Sustainability. Berlin: Springer. Evans, N., 2020. Strategic management for tourism, hospitality and events. London: Routledge. Mair, J., 2019. Rethinking event sustainability. In A Research Agenda for Event Management. London: Edward Elgar Publishing. Mallen, C. and Adams, L.J., 2017. Event management in sport, recreation and tourism: theoretical and practical dimensions. New York: Taylor & Francis. Trendafilova, S., Graham, J. and Ziakas, V., 2018. Examining the landscape of environmental sustainability in sport management education. Vorobjovas-Pinta, O. and Hardy, A., 2019. Neo-tribal Theory and Event Management: Exploring the Role of Event Space in Social Sustainability Outcomes. Critical Tourism Studies Proceedings, 2019(1), p.17. Yeaman, I., Robertson, M., Mcmahon-Beattie, U., Smith, K. A., and Bac .