Personal Brand Development Assignment

Introduction

The report allows a person to understand how the development components of a person's brand are evaluated and how the aims can be set out. As a part of a personal brand's structural components development, a complete authorization of the changes needs to be processed and considered for managing its reflections. It is important to set out personal brand components so that the summary of professional competency management is settled out. The report will cover areas of personal brand analysis and the development of sustainable actions. A personal brand statement explains how a person is going to achieve success in a certain field and how the professional path is progressing. Clear evaluations help in the identification of componential benefits and collecting feedback on the progress that has been made by a person so far. Justified new personal brand requirements observe the path of sources in a strong analysis of actions.

Personal brand statement

Reality components are associated with a componential engagement of a person's self-development and risk analysis. As a part of the brand assessment, the systematic components take risks of being supremely talented within a differential aspect of brand development. Professional progression paths are analyzed to get adequate success in lifestyles (Boian, 2021). Personal brand statements are identified to be one or three sentences that explain what people do and why they are unique in their field. It is identified to be summing up the experiences and skills that people can understand and locating what a person has to offer.

A person's expertise, mission, and unique positioning through a compelling brand story make a powerful brand and a person needs to discover all these features inside the packages before jumping into actions for content marketing on self. A strong personal brand can be made upon following the steps such as:

Determining what a person wants to be known for simply talks about the position that a person currently resides in

Growing an online presence and paying attention to networking keeps the qualities of the personal brand intact (Johnson, 2020)

Attributes that makeup to a personal brand is relevance, consistency, proper positioning, and credibility

Uniqueness and appealing concepts to encourage brand positioning are something that ensures that personal brands stand out. Learning, listening, and practicing empathy helps in embracing and expanding experiences

Some top characteristics that are associated with the traits of successful personal brands:

Some purposeful persons are knowing what needs to be done

There are generous qualities on speaking less and listening more

There are ambitious components that encourage lifelong learning (Peter, and Gomez, 2019)

The personal brand makers are lifelong learners with ambitious components

The personal brand creators are identified to be curious

The personal brand creators think beyond their roles to modify and reinvent the public persona

Building trust and reflecting upon the concepts of what a person is important to develop the attitude

Personal brand statements are managed through the design of employee perspectives and it is identified as a thoughtful phenomenon to people who are being served. The main benefit and support points include skills and experiences living up to the expectations. Some key features of the personal brand statement are a promise, position, personality traits, story, and associations. Developing sustainable business models and marketing strategies to fuel small business growth. Individuals are going to reassess their certain level of associations and determine the target audience (Rangarajan, Gelb, and Vandaveer, A 2017). Choosing a logo and slogan improvises the brand message and makes it an effective brand. Stimulating unique experiences offers consistency in the quality of services which is being offered. Personal brand statements include the enormous process of unique selling propositions or differential services.

Some exciting taglines, jingles, and mascots encourage a complete brand component. A person has to become more visible online by leveraging a network. A person gives online relationships management advice. A person never understands what things are happening. The benefits of becoming an identifiable person encourage the synonymous components of the companies.

Reflection on personal brand

Information sharing is important while social media components are being channelized to certain areas. A person would become more responsible once it sees the results in Google to learn more about who the person is and where it belongs. I find it very important to give information on social media to encourage my online reputation. The proliferation of the gig economy becomes essential to embrace personal branding. Personal branding is more important than ever as according to the career-building survey of 2018, 70% of employers use social media to screen their candidates while they are starting the hiring process (Tarnovskaya, 2017). Trustworthy employees are making up for the contract making of the U.S workforce. "Richard Branson is undeniably one of the most visible, successful, and well-known men alive. He has continually stayed true to his core values, including adventure and risk-taking." The benefits of personal branding include being oneself and doing exactly what business leaders are asking them to do. Unorthodox thinking is my strength area and I would like to focus more on that aspect. Reflecting on idealized concepts gives certain benefits like "Personal branding helps individuals become conscious of their differences, ultimately allowing them to position themselves in a way that makes them stand out in the pack among other potential job applicants”. I try to sell a brand story and make my own standard.

The importance of personal marketing is identified to make a person more desirable (Thompson-Whiteside, Turnbull, and Howe-Walsh, 2018). Being a unicorn in a sea of donkeys for empowering ridiculously good marketing about myself is identified to be my potential belief. Understanding the concept of how much I can deliver is essential as the traits are showcased to them for supremacy. I created my brand statement by using the attributes wisely like Listing up the attributes, choosing an audience, being honest, and making it memorable. Market yourself and being flexible and concise is observed. Making my self-impression is associated with this process.

Brand identity is considered to be establishing unique value proposition and messaging statements. Developing brand creativity and doing elementary analysis is important.

Developing a catchy, memorable, and attention-grabbing. Branding statements encourage people whoever is a job seeker, freelancers, and entrepreneurs. Shrinking all thoughts about business mission, values and promises define what a person does (Waller, 2020). Consistent delivery defines how perfectly the situations can be handled. A pledge to deliver brand gravity and monitor brand image is important. A talent statement is something that lets a person understand the information shown on a profile page.

In my case, I have prioritized the values and passion of people and the core of what is inside of a person. Values are important for business especially during a job search as a candidate's values must match with the company's core and determine the vision of branding. Passions are the ways that enable people to enjoy their timelines (Walczak-Skałecka, and Mieszajkina, 2021). Many situations are overlapping as there is no clear index of records inserted. Automation, technology, and professional passions include performing well in a small scenario like email. Plenty of opportunities are provided for outdoor activities and a big step is included in the development of personal identity. Big five personality traits:

Openness to experiences

Agreeableness (Zhou et al. 2020)

Extraversion

Neuroticism

Developing a personal image is important to showcase the professional headshots taken on Linkedin and other social networking areas.

My brand

My branding statement is "I love to reassess the life choices of individuals by making a sustainable way of living and gaining a good amount of profit". I find it unique since there are sections that directly target the components of credible content building and dress prepare for the knowledgeable outcomes. Several messages are given about the target audience by the creators of excellent personal brand developers. Professional motivations highly project on streamlining processes (Commaille, 2017). Showcasing how I have researched my current position is impactful. The messages are meant to be acknowledged by my supporters to encourage competency and assure dealing with social presence. Contributing to sustainability is my primary concept as the baseline networking showcases my attitude towards work [Refer to appendix].

Conclusions

Marketers consider blogging as the best way of building business. I also find it attractive while strategies gain followers on joining the right online communities. Following the footsteps of experts are building digital marketing skills and presenting individual work notes of personal brand management. Individuals cooperate on the functionalities of digital marketing careers. Being flexible and concise for management of the true path to success gives business model orientation. Marketing strategy on fueling small business growth is believed to be essential as sustainable models are being considered by many people. A successful brand identity focuses on the components of job seeking, freelancing, and entrepreneurship.

The brand identity reflects professional reputation management. Marketable distinctions such as positive characteristics handling and achievement building services stay consistent with a person and all these qualities are required to be incorporated in personal branding. Professionalism, mannerism are important characteristics that add to the resume of brand personalities.

Continue your exploration of Personal and Professional Development with our related content.

References

Book

Commaille, D., 2017. The Journey to a Personal Brand. Routledge.

Waller, T., 2020. Personal Brand Management: Marketing Human Value. Springer Nature.

Journals

Boian, T.L., 2021. Building a Personal Brand in Social Media Environments. MASTERCOM-Politehnica Graduate Student Journal of Communication, p.25.

Johnson, S., 2020. SOCIAL MEDIA MARKETING: Secret Strategies for Advertising Your Business and Personal Brand On Instagram, YouTube, Twitter, And Facebook. A Guide to being an Influencer of Millions In. AndreaAstemio.

Peter, A.J. and Gomez, S.J., 2019. Building Your Personal Brand: A Tool for Employability. IUP Journal of Soft Skills, 13(2).

Rangarajan, D., Gelb, B.D. and Vandaveer, A., 2017. Strategic personal branding—And how it pays off. Business Horizons, 60(5), pp.657-666.

Tarnovskaya, V., 2017. Reinventing personal branding building a personal brand through content on YouTube. Journal of International Business Research and Marketing, 3(1), pp.29-35.

Thompson-Whiteside, H., Turnbull, S. and Howe-Walsh, L., 2018. Developing an authentic personal brand using impression management behaviours: Exploring female entrepreneurs’ experiences. Qualitative Market Research: An International Journal.

Walczak-Skałecka, A. and Mieszajkina, E., 2021. The Influence of Start-up Capital on Building a Personal Brand. European Research Studies, 24, pp.706-715.

Zhou, F., Mou, J., Su, Q. and Wu, Y.C.J., 2020. How does consumers' Perception of Sports Stars' Personal Brand Promote Consumers’ brand love? A mediation model of global brand equity. Journal of Retailing and Consumer Services, 54, p.102012.