The quality of cocoa used in this company is developed, which helps to satisfy customer needs. In addition to this, the company also designs its logo for attracting the customers towards the brand. The actual product of this company is liked by most of the customers.
View More >>In the recent era of globalisation, the retail firms enhance the marketing activities and promote the organisational products and services in the retail market across the globe. The study focuses on discussing the customers experience in the retail industry.
View More >>The concept of Team GB is to attract the athletes and football lovers across the international countries and Team GB is the brand name, utilised by British Olympic Association since 1999. The brand name Team GB is efficient to attract the audiences worldwide.
View More >>Piercy (2016)is concerned that the market is changing and customer preferences are not what they were 20 years ago, hence there is a need for change in the manner in which marketing is done.
View More >>The aim of this research is to investigate and obtain information about two of the most successful supermarkets in the United Kingdom. Develop a clear picture of how they allocate funds to marketing.
View More >>Marketing strategic planning is important for the multinational corporations, where the companies try to promote their products and services in the international market through product design, pricing strategies and other promotional activities
View More >>The marketing strategic management provides a scope to the organisations to manage their operations efficiently and expand the organisations sustainably across the market where the promotional activities and other tactics of the firm are helpful to have successful branding in the marketplace (McDONALD, 2016).
View More >>Example of Jaipur International Airport declared by Airports Council International as the World’s Best Airport in the category of 2-5 million passengers and Sardar Vallbhbhai Patel International Airport considered as India’s eighth busiest airport by overall passenger traffic.
View More >>According to Alon et al (2016), the core constituent of the current consumerism based societal preferences concerning product preference development is directly related with the effect of properly and strikingly demonstrating the product.
View More >>The market environment involves the external factors such as political, economic, environmental, social, technological and legal along with internal factors.
View More >>Fashion industry UK, which is the largest creative clothing market has always been a wide range of business including imports and export from British Isles to other countries and from other countries to British Isles.
View More >>This following assignment here will be going to focus on the changing trends of the consumer behaviour and preference of their buying taste. The effects of the recent market changes due to various major reasons such as the recent Covid -19 pandemic
View More >>Hosting mega events like Olympics can be a costly endeavour for countries as it involves not just the short term hosting of a particular event, but also a year round maintenance of stadiums and grounds (Giraud, 2014).
View More >>This study introduces two brands and their comparative analysis of marketing. The marketing mix is one thing that is common in both brands. Any organization will remain ineffective if they are not following marketing criteria together.
View More >>The concerned organization, Tesla, Inc., is an American EV manufacturing business along with developing clean energy sources in order to improve the degree of operations through renewable sources. The organization is headquartered in Palo Alto,
View More >>The study aims with delivering the values and understands core components of a brand called Amazon and identifying its process
View More >>In the competitive world of business, marketing now plays an important role. Marketing aims primarily to enhance sales of the firm
View More >>Brake and service world is a company worth annual revenue 5.8 million, it has employee strength of 25 persons, and the company is growing. It is associated with a range of full
View More >>A great innovator of luxury in the mid-20th century Christopher Balenciaga changed the fashion of women dramatically. He crafted clothing with fluidity and elegance with the systematic ability of an expert tailor.
View More >>This report addresses the internal operating environment as well as the external operating environment of chosen retail organization
View More >>The report will provide information related to the need for the digital transformation of The Blue Post restaurant that is offering a wide range of quality food and beverages to the customers.
View More >>In the period between 27th April and 10th May Apple has been communicating with me through various channels including social media, website, television and YouTube. This essay explores apple’s communication efforts and how this psychologically affects my behaviour as a customer.
View More >>The chosen organization for the research, UBER, is an American technology company which operates in different areas along with ride hailing services to the clients.
View More >>The social marketing campaigns are a tool that helps someone to meet all the target audiences' needs. In Simple language, the social marketing campaigns are specific kind strategies that are employed to get success in achieving certain
View More >>The fourth industrial revolution Industry 4.0 looks to automate traditional manufacturing and industrial practices (Schwab, 2016). A wide range of industries have already adopted the use of the internet and technology
View More >>This whole assessment is constructed in the form of a report which details about the different components of marketing mix which all can be either adapted or standardised with full justifications depending on a specific chosen business organisation named
View More >>I am a professional marketing student and currently, I am working with multiple promotional campaigns online. I had an aim of becoming the digital brand executive creative direction and content marketing is my strength area.
View More >>Strategic marketing planning is the process that an organisation undertakes to engage the target audiences, build strong bonding
View More >>McDonald's Corporation is an American fast food company, established in the year of 1940 and the organisation is successful to expand their business through export, franchisee and direct company establishment across the world (McDonald’s, 2021a).
View More >>Developing good strategic marketing planning is essential to establish a restaurant in the UK named, Chill Corner.
View More >>The rise of cryptocurrency is traced backed to 2009 with the invention of Bitcoin by Saroshi Nakamoto – whose true identity is still a secret to date. The invention pegged on creating a decentralised payment system that could be used internationally
View More >>The chosen service is a restaurant with an airplane theme by the “Grand Eatery”. It gives a person a real time experience of dining in the variety of dishes with a compact service. The study here applies different techniques of marketing and operations including SWOT analysis of the services and pestle of the country being chosen for trade.
View More >>Sainsbury plc trades as Sainsbury's and has a market ratio of 16% of the supermarket section in the United Kingdom, making it the second-largest supermarket chain in the UK. John James Sainsbury founded J Sainsbury's plc in 1869 with a store in Drury Lane
View More >>This study reveals the different concepts of green marketing within a chosen organization called IKEA. The organization is well recognized as a Swedish furniture brand that creates its strategy called people and planet positive.
View More >>The target audience for the mentioned action is the patient named Jane (the pseudonym used to maintain confidentiality and privacy of the individual as mentioned by the NMC Code of conduct (NMC, 2018)).
View More >>This case study will discuss the major health issues in Canada. Then it will present an elaborative explanation of the healthcare system in Canada and also the sustainable healthcare developed
View More >>Public health is important to be managed through effective interventions and implications of policies so that prolonged life of the people can be ensured and effective aiding for controlling
View More >>Marketing strategy is the long term process, where the organisations are looking forward to gain high competitive advantage and market share in near future by sustainable business growth (Datta, Ailawadi and Van Heerde, 2017).
View More >>As a senior marketing consultant in Ashanti Marketing Solutions (AMS) Limited, it is essential to support the client for developing.
View More >>Marketing is a key factor in the success of any organization. That is because marketing acts as the main channel that links an organization to its customers. Among the consequences of globalization and internationalization has been foreign market entry, which is characterized by
View More >>Consumer behaviour is the practice that the individuals or groups are associated with the purchase, use or disposal of the goods and services. Consumer emotion, attitude and preferences affect the buying behaviour of the people, where they try to identify their
View More >>The report considers the research analysis regarding the mix-marketing strategy model of Burberry with its market segmentation comprising Gen X and millennials. The report identifies the rationale
View More >>Business models are divided into two parts that are B2B and B2C. Both of them are having different impacts on different categories of people. B2B focuses on business while B2C is focused on consumers. The tendency to buy
View More >>Marketing strategic planning refers to the overall game plan of the business in order to reach the prospective consumers and turning them into customers of their products and services, the marketing strategic planning is important for value proposition of the firm as well as it helps to ensure kept brand messaging,
View More >>Through appropriate marketing planning, all the organisations in the recent era of globalisation try to promote the organisational products and services and establish the company to gain high competitive advantage so that it can sustain n the industry
View More >>Marketing orientation is critical for the EV business as this orientation largely focuses on decision making based on the needs and wants of the target customers (Becherer et al., 2001). A marketing oriented business often make extensive use of the marketing
View More >>The corresponding study essay would be concentrating upon the research and delineation of relevant information through which the analysis and evaluation of certain utilised marketing approaches of a particular business organisation could be performed.
View More >>The marketing strategic planning is important to be analysed in order to identify the organisational tactics to gain high competitive
View More >>The charity organizations together make an industry, and like other industries, they too need to carry on marketing campaigns to reach a higher number of people. In the UK, the marketing environment has some special characteristic,
View More >>TK Maxx is a reputable company that prides itself with the low pricing model. Its recent goal to explore the global market has made it to redirect its efforts on the French market. This can be achieved through
View More >>Evaluate the qualities of the goods or services to be advertised and provide guidance on an establishment's marketing efforts
View More >>An effective marketing plan is crucial for any organisation to improve its business decision making and internal business environment to grab a high
View More >>Economic development was a primary goal for global organizations. Nevertheless, the impacts of economic development activities have contributed to significant climate change challenges. As a result, climate change has over the past decade
View More >>This report purposes to bring forth the marketing DNAs (old and new) of Sibella Shisha Bar. In this regard, it will expound on the company’s marketing mix
View More >>In a bid to investigating the old and new DNA marketing strategies in Bertie’s barber shop, this paper will look into the marketing mix, technology
View More >>Commonwealth Bank wasestablished in 22 December 1911 as a Government bank, It has 1,100 + branches, 4,300 + ATMs servicing worldwide motto is ‘’CommBank Can’’. Commonwealth bank is recognisedfor its well-known reputed bank in the Australian
View More >>The study is all about the increased demand and global requirement of healthcare wearable material in the market. NHS cost rising is being seen for the study to complete properly. Additional negative trends in vacancy rates can be easily
View More >>Reebok and Nike have similar target audiences, both in sportswear and apparel industries. Nike founded in 1964 in the US is comparatively younger compared to Reebok, which traces its history to Joseph Foster developing specialty spiked running shoes in England.
View More >>Marketing principles are strategies and guidelines that marketers use to follow while marketing products and service of their company to grab strong customer attention and get high competitive position in international market.
View More >>The global Counter Unmanned Aerial System (C-UAS) market is exponentially growing each year, particularly given the rising demand in the industry’s products application. An industry analysis shows that there has been a substantial
View More >>The business opportunity report has been formulated on the basis of the hypothetical scenario of penetration of Chinese retail market by the Australian
View More >>Marketing strategic planning provides an opportunity to all the multinational corporate firms to develop effective tactics to expand the business internationally
View More >>The innovation in business is referred to the introduction of new ideas, creative process or products to develop a positive change in the business activity. It is often regarded as the application made for enhanced solution to improve existing
View More >>Target customer is the consumer base where the brands try to understand the customer’s perception, living style, preferences towards fashion, professional field, income status where the business try to reach the customers for increasing the organisational
View More >>In most cases, the use experience has to be determined based on the uniqueness of the design, and the website structure that takes a significant look at the fundamental design elements. In this context, a website critique would be conducted on the website for Urbandine,
View More >>Marketing strategic management is the tactics of the multinational corporations to promote their products and services in the market in order to improve branding and increase the visibility of the organisations (Solimun and Fernandes, 2018). The marketing tactics will be helpful for the organisations mainly for the start up businesses to promote their brands and establish it successfully. The entrepreneurs in the recent era of globalisation is concerned about establishing the business and improve its branding so that it would be possible for the entrepreneur to target the right customer
View More >>This report covers the design and implement of a shopping website and in this case an e-restaurant website. There is identification of the tools necessary for the development of the website such as HTML 5, RIA and others that will be mentioned.
View More >>The corresponding marketing strategy proposal pertains to the video marketing requirements of the suggested client: Lecturer at Manchester Metropolitan University Digital Marketing Department. The emphasis has been concentrated on the dual
View More >>Retail is the sale of products from one single point to customers in small quantities directly or indirectly and primarily for their end-use. Retailing is done with the purpose of satisfying the needs of the consumers, and as such, it acts as a convenient,
View More >>Marketing strategic planning is appropriate for the multinational corporations to develop appropriate strategic planning to establish the organisation in the market. The organisations in the recent era of globalisation try to expand their business through
View More >>The tourism industry has gained optimum financial and social benefits in the current market situation. In today's business world tourism industry has grabbed high economic
View More >>Marketing strategic planning of the businesses is important to develop effective tactics to promote the organisational products and services in the market and in this regard all the companies in the recent era of globalisation focus on building strong
View More >>Strategic marketing planning will assist marketers of a company to set effective marketing strategies that are relevant to the market needs and customer demand. Through using SMART
View More >>Marketing is the planning and the executive strategies of pricing, promotion and distribution of the goods and services across the international countries to create exchanges which further satisfies the individual and the organisational objective (Hofer and Baba, 2018).
View More >>The marketing mix consisting of 4P strategy is one of the essential factors or methods that helps a business to identify the best position or method for promoting products.
View More >>The 21st century is characterised by notable business environment changes contributing to increased competitiveness. Although business organisations have appreciated innovative production as the primary strategy for increasing competitiveness
View More >>In the recent era of globalisation and digitalisation, the rise in technology and advancement in adopting new techniques in the retail organisation, which provides a scope to the retail corporate companies to expand their business across the international
View More >>In this study, the strategies of marketing implemented by Samsung are discussed to show their effectiveness towards helping in the achievement of the objectives as well as goals of the company. The PESTEL, as well as SWOT analysis of Samsung
View More >>The conversation is identified with the examination of the "liberal market" just as "coordinated market", as far as dealings with the work in the Western part of Europe, shaped the structure of the market. The conversation is identified with the examination among the mentioned business sectors and it is this location that has identified
View More >>Marketing strategic planning is essential for multinational corporate firms to strengthen their marketing tactics to enter a new market and target the audiences for enhancing brand performance in the market. The report focuses on reviewing the strategic marketing planning of the company, named Alba Bed Ltd, and it has shown their responsibilities
View More >>The increasingly changing digital marketing environment has extensive strategic and managerial consequences. This digital revolution has changed how consumers perceive business strategies: from the age of finding information on newspapers to instantly receiving
View More >>Consumption is an intimate and integral part of everyone’s daily lives, regardless of whether they have enough or less than enough money to spend. Although commonly, people are not aware of the significance and impact of the act of consumption in shaping
View More >>The corresponding comprehensive academic research report would be deliberative of the observations concerning the most effective practices and methods of performing entrepreneurial
View More >>The market in the present setting is bound with challenges and with the persistent interest to pick up benefits it becomes significant that the business consistently update their methodologies. The report hence takes a shot at delivering a PESTLE examination for understanding the difficulties and chances of feasible vitality in the UK. The demonstration of innovative
View More >>From traditional media (Radio and TV) to the internet age with online and mobile phones It is called "light music", that type of music that has no other purpose than to entertain, distract and that is easy to "enjoy" or that, to understand the reason, a great effort of concentration is not necessary. Uncommitted (ie light) music, after all, has always existed; already in the Renaissance period. In fact, alongside the great "cultured" music of the "Venetian and Roman School", there were scattered throughout almost all of Italy,
View More >>Sales are considered to be the toughest job owing to different rejections that are involved in attaining the sales target. The salesperson needs to be recruited and selected correctly for ensuring that there is a successful operation of the firm in a competitive market. To compete in the global market of the present times, most of the organisation are paying due attention to how the personnel are chosen for the organisation. It has been since numerous years, the issues associated with motivating the sales force has been quite frustrating the sales and marketing managers (Doyle & Shapiro, 1980).
View More >>The organization chosen here for the understanding of using 7p for the business purpose is Levis. Leis is based on manufacturing and selling clothing textile mostly related to jeans. A wide variety of retailing is to be seen in this case of business of Levis. It has 15000 franchise stores and is dedicated to brands in retailing, multi branding and mass channel retailers. Using 7p of business the organization and marketing functions are being discussed over in this case.
View More >>Lucozade and Red Bull are one of the leading energy drink brands across the globe. With the effectiveness of the marketing strategies and marketing mix Lucozade lost its market as the biggest energy drink brand in Britain. It is vital to state that the company lost about £62.6m in value in one year, which is regarded as one of the largest losses in the soft drink category. The issues relating to energy drinks were increasing, and the energy’s value sales were decreasing by 18.6% to £273.6m, and the volumes also fell.
View More >>The marketing strategic planning provides an opportunity to all the multinational corporate firms to develop effective tactics to promote the organisations and have successful branding strategy in order to maximise the brand visibility in the market (Hult and Ketchen, 2017).
View More >>The research is related to evaluating the clothing market across the globe and trend including high street, luxury, sports, niche market and the fashion trend among the consumers internationally. I play a crucial role in developing the presentation by participating efficiently with my capabilities to conduct in depth research on the company.
View More >>The company, Red Kites Money, plans to establish and market an insurance and protection specialism within our existing list of clienteles. The objective is to increase revenue by creating a strategic marketing plan to promote a range of pre-retirement products that fit our clients’ needs in the most efficient and effective manner. This report aims to breakdown how best to set up and market the new insurance and protection advice arm of the business.
View More >>The new online and collaborative tool works on allowing the user to meet or share the needed documents through a web based platform. The collaborative tool additionally works on joining a meeting through phone or through web based link. The current marketing plan works on providing a brief idea about the project milestones and the possible ways that can be implemented in achieving the same.
View More >>For a business to be successful in the market, the first step is to develop a marketing plan. For developing a good marketing plan, components of marketing should be taken in a glance, such as a consumer behavior, marketing management, pricing and so on. Marketing Planning consists of broader elements namely Strategic Analysis, Setting of goals, developing a strategy, Implementation of the Strategy or Marketing mix and Review of performance. Hills Vineyards, is situated in the Chilterns Area, Britain.
View More >>A company's success in marketing its products and services depends on various strategic factors both internally and externally (Perrey and Spillecke 2013). The company's strengths, as internal factors, are crucial to the strategic marketing efforts which determine how services and products are successfully marketed. To effectively achieve marketing goals, firms need to learn about and understand the various internal and external issues facing them.
View More >>Marketing strategic planning is one of the main tactics of all the businesses to establish their brands in the international market and gain highly competitive advantage over other competitive firms (Baker, 2014; Kumar and Reinartz, 2018). Through the marketing mix strategic planning, the organisations can develop effective planning to promote the organisational products and services at international level where more customers can be retained through improving brand visibility.
View More >>Shangrila Hotels is one of the leading hotels in the world, especially in Asian countries. The hotel, which was found in 1971, is based in Hong Kong and it now owns more than 95 luxurious hotels in various parts of the world, Asia, Africa, Europe, and North America included. The hotel has more than 40,000 room capacity and employs thousands of employees globally. Hotel and hospitality is one of the fasted growing industries worldwide, particularly due to the high rate of tourism and international travels.
View More >>At the basic level of integrated marketing communication or IMC, it means a process of integrating all tools of promotion for them to work in harmony (Andrews and Shimp, 2017). Promotion is among the Ps of marketing mix with independent communication tools. All the tools of communication work efficiently in harmony instead of in isolation. Their total is more significant as compared to their independent parts when they are consistently speaking together in unison.
View More >>Marketing is referred to the activity of creating, communicating and promoting the buying or selling of any product or service through advertisement as well as delivering the products or services to consumers to ensure they have received value through the process.
View More >>Porter’s five forces analysis is helpful to analyse the market condition as well as understand the competitive rivalry among the competitive firms operating in the same industry. In addition to this, through porter’s five forces is effective to acknowledge the competitive position of the brand in the market.
View More >>The core objective of any form of marketing is to reach the potential customers at the moment when their purchasing decisions could be influenced to the most extensive measure. Baker (2014) has outlined these moments of particular influence imposition prospects on the purchasing decisions of the customers as touch points.
View More >>Operation management is referred to the administration of business practices for creating highest level of business efficiency possible within the organisation. The administration is concerned with conversion of the material and labour into products and services in the most efficient way so that the profit of the organisation can be maximised.
View More >>The marketing mix strategic planning of the organisations is important for fulfilling the strategic objectives of the firm sin running their business operational activities in the market (Charter, 2017). Through developing marketing strategies, the organising tries to expand their business in the market and promote the brand, so that it is possible for the companies to retain customers and strengthen their customer’s base in long run.
View More >>The subsequent research report has been formulated from the perspective of a newly appointed Assistant Marketing Manager in the British luxury vehicles manufacturing and marketing organisation, Bentley Motors Limited (BML). The emphasis of the study report has been on the evaluation of the marketing essentials for the organisation under consideration and the assessment of various marketing functionalities which influence the business policies, procedures and product manufacturing at the BML.
View More >>Marketing study includes a study that focuses on analysis of the market demand for a specific product or service. It largely insists on the activities present in the market with regards to significant influences such as demand, competition and locations which can have an impact on the value of the product, brand or even property.
View More >>This report brings forth the following statement for critical analysis and assessment of its validity: “Many people think of social media as a leisure activity. They think social media exists so that they can connect with their friends and family and share what is important to them. Social media is also a serious business.
View More >>Marketing plays a crucial role in the performance of an organisation. The current report provides an assessment of the contribution of marketing in organisational performance. Along with it, the study evaluates the role of marketing in the development of the organisation. It demonstrates knowledge on some of the key concepts and principles in the operations of an enterprise and its environment.
View More >>This study aims at identifying the different ways through which policymakers and law enforcers can ensure that firms adhere to environmental-friendly marketing procedures. The objectives of the study include the determination of the different ways through which policymakers and law enforcers influence sustainable development through environmentally-friendly marketing procedures and to further determine the relationship between eco-marketing policies and sustainable business performance.
View More >>Being appointed to work within the department of marketing of Empire Cinema, Sunderland, it becomes important to evaluate the strategy implemented and ways to enhance the business. Empire Cinema, Sunderland is a modern chain of movie halls that ensures that the latest releases are screened with special themed movies. The report in the current instance makes sure that the organization maintains a competitive advantage in business by attracting the customers and providing services as per the demands of the customers.
View More >>A structured marketing auditing ought to be not only systematic and comprehensive but also periodic and independent. These are the core principles under which this market auditing is premised. The market environment is highly dynamic due to constant changes in the realms of technology and innovation, consumer distribution patterns, consumer preferences and tastes, and geographic mobility of consumers.
View More >>G-star is considered to be one of the popular “Dutch designer clothing companies” that is founded in the year 1989. The original name of the company is “Gap Star” and it specialized in manufacturing raw denim clothes. The G-star found to have a total of 6,500 selling points all over the globe. The headquarters of the company is located in Amsterdam, Netherland and deals with the manufacturing of apparel and accessories all over the globe for children, men and women.
View More >>Marketing planning is important for the multinational corporate firms to strengthen their position in the international all market and establish the brand by improving branding strategy and visibility of the organisational products and services in the market. In the recent era of globalisation, it is necessary for the company Clare’s Chocolates to develop appropriate marketing planning for expanding the business of chocolates and coffee across the international markets to gain high competitive advantage.
View More >>Founded in 1985, Starbucks Corporation is a premier coffee brand and a roaster, marketer and retailer of coffee. Since, its inception, the company has successfully expanded beyond its domestic market in the United States to several other countries across the world. Currently the company is identified to operate in 75 countries across the world.
View More >>The report aims at understanding the principles of marketing and the real life practice of marketing in a business firm. Initially the roles the marketing function of a business plays in achieving business objectives are discussed. Then marketing strategies, market research & segmentation methods and the principles of digital marketing along with channels used in digital marketing are discussed.
View More >>Marketing strategic planning is effective for the multinational corporate firms to manage their operations worldwide and secure future market share by market expansion and promoting the organisational products and services. The paper explores new market opportunities for the organisation and designs a new product of the company L’Oreal Paris, which is a famous brand in the skin and hair care industry.
View More >>Fitbit nowadays is well known as a fitness tracking wristband which is now very much popular to the health conscious people and wellness centres. Fitbit was first introduced to the market as a health related information tracking device with a cli-on that is wearable on the wrist by the US state’s Delaware city in 2007.
View More >>The unmanned aircraft systems (UAS), commonly known as drones, have significantly risen in popularity over the last ten years and it is expected to surpass $141 billion by 2023 (see figure 1). This technology has matured to an extent that it has enabled the capacity to become a key asset in military organisations enabling the market to expand significantly during the last 10 years.
View More >>The focal point of most business establishments is undeniably the pursuit of profitability. The accruement of profits by an organisation is a very gravitas prerequisite, primarily based on the need by the organisation to expand its overall operational and functional scope. However, the realisation and maintenance of a profitable trend demands the institutionalisation of pertinent procedures and strategies, such as in the marketing plan and marketing simulation.
View More >>Marketing is one of the effective strategic planning of the organisations to sustain in the market. The financial organisations provide a scope to the customers to invest in financial instruments for gaining high interest and capital in future at agreed rate of interest.
View More >>The fashion industry is growing at a rapid rate over the period of time where the fashion brands and the fashion trend of the customers are also changing towards more creative fashionable outfits. The organisations explore new innovative clothing and accessories for attracting the customer and create new fashion trend (Chen and Davis-Ngatai, 2017). The aim of the study is to conduct PESTLE analysis, for understanding the market for the fashionable clothing and accessories where the PESTLE factors have crucial impacts on the fashion industry.
View More >>In this report I have discussed marketing tools and theories to understand Market Segmentation while making comparative analysis between two large fashion brands- Dior and Prada. Both of these brands belong to the luxury fashion category.
View More >>The principles of marketing has been mainly noticed as a suitable way of promoting products and services as well as ensuring about how a brand gets well identified in a market. At the same time, it has been well acknowledged that most of the marketing principles have been well studied for a business promotion as well as establishment.
View More >>Marketing strategic planning provides a scope to the organisations to promote the organisational products and services in the international market (De Pelsmacker, Van Tilburg and Holthof, 2018). Through developing effective strategic planning for the multinational corporations, it is possible to expand the business internationally and gain high competitive advantage over other competitive firms.
View More >>Efficient management of the operational processes is an important aspect that might be considered by the business leaders in order to ensure the growth of their sales volume while addressing the needs or priorities of the customers. The operations in a factory are specifically reliant on the availability of the raw materials and the changes in the market demand.
View More >>Consumer behaviour or buyer behaviour is the consumers who are purchasing for personal, group or family use. Buyer behaviour can be thought as a mixture of efforts and outcomes linked to the buyer’s needs to solve issues. Consumer behaviour is a result of thought feelings or even actions of individuals towards an act or experience as researched by Szmigin and Piacentini.
View More >>Experiential marketing is a marketing strategy that was born by the incorporation of technology in the business environment. With the rise in technology platforms and techniques that can be utilized to enhance efficiency in business operations, organizations are now focused on facilitating a real-time interaction with their shareholders.
View More >>The past two decades have seen the development of a huge debate regarding genetically modified (GM) foods. According to the World health Organisation (WHO, 2017), genetically modified foods are “foods derived from organisms whose genetic material has been modified artificially.” Originally, it seemed as if only major crop types such as maize would have the GM characteristics due to research costs.
View More >>Flying most of the military jets is one of the most expensive businesses around the world. The costs involved have compelled most of the air arms to re-examine the potential savings through outsourcing the training tasks facilitated by private companies. Notably, general aviation, consisting of the activities of flying than just military training and airlines, in Australia has been at the centre of the discourse given that is stands out as the recruiting ground for most of the airline pilots for both the international and Australian airlines.
View More >>Influencer marketing includes a marketing technique that fore grounds influential people ahead of the market so as to tap into their followers directly, in complimenting a product. The baseline is that through these influential people a wide range of other people all across the globe are reached with concerns to a particular product. Newberry (2018: 1) highlights that influencer marketing involves a collaboration between a business organization with an influential individual in order to effect the promotion of a particular product, service or campaign.
View More >>Marketing mix strategic planning is important of all the corporate firms to establish the brand by developing efficient positioning strategy as well as imporve the brand visibility in the market. Through the marketing strategic planning, it is possible for the organisations to expand their business operational activities as well as ensure future sustainable development successfully.
View More >>Celebrity endorsement is one of the widespread phenomena that is used by retailers in advertisement and is one of the integral parts of the marketing. Celebrity endorses products for better marketing as it helps to create value for customers and also creates a strong customer relationship. This is vital as it increases the value of the brand in the market. In this regard, the celebrity endorser is a person “who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement”.
View More >>Within the current hyper competitive market scenario, the utilisation of differential promotional techniques has gained incremental significance in terms of raising customer awareness regarding the product and service offerings by different corporate organisations. Apart from this fundamental objective, business organisation also have to undertake concerted efforts to promote product and service offerings to differentiate themselves from their market rivals and other competing organisations which could be operating within the same market space so that greater sales revenue could be achieved.
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