Crib Sheet For Learning Outcome

Marketing mix of Claire’s Chocolates

Product Discussion

The quality of cocoa used in this company is developed, which helps to satisfy customer needs. In addition to this, the company also designs its logo for attracting the customers towards the brand. The actual product of this company is liked by most of the customers, which helps to who developed the brand value. The packaging and consistency are good and well attractive to the customers, which help to improve the business services (Davey, and Grönroos, 2019). The chocolates of this company are delicious in taste, and this is quite attractive to all the customers. The quality of the chocolates is high, which helps to satisfy the customers. The delivery system of this company is improved, which helps to deliver the items in minimum time. High-quality cocoa is used for making the chocolates. Moreover, high-quality ingredients are used for making the chocolates.

Product lifecycle

Analysing the life cycle of a product is essential to make marketing-related decisions. The initial product of this company was a chocolate bar which is also known as Divine. After that, the company prepared some dark chocolates which were attractive to the customers (De Mooij, 2018). In the British market, the company is evolving rapidly, and fair trade has been made by the higher authority of the company. It helps the company to develop the brand image. Moreover, the life cycle of the product is developed, which helps to improve the business positively.

Description of place elements

The company has many branches, and it also takes online orders which helps to deliver more chocolates to the customers. The company delivers products in a short time which helps to satisfy the customer needs (Gander et al. 2018). The distribution channels and "supply chain management" is well developed, which helps to gain a lot of profit from the target market.

Distribution channels

The Cocoa suppliers deliver products fast which help to manufacture chocolates in a short time. In addition to this, the suppliers deliver high-quality raw materials which help to produce tasty chocolates (Green, 2017). The distributors are also well known about the quality of the products, so they support this brand for expanding the business. In addition to this, the retailers and wholesalers provide sufficient information about the products to all the customers for increasing the sales rate of the company. Moreover, it can be stated that this distribution channel helps to increase the profitability of the company.

Pricing element

The prices of these chocolates are affordable to the customers, which helps to increase the sales rate. As there are varieties of products produced by this company it helps to maintain the affordable price of these products. So people can buy their required product as per their need.

Pricing approach

The company e followed premium pricing and price skimming method for analysing the budget plan. Firstly the company also focused on the demands of customers and their economic condition (Homburg et al. 2017). As per the financial condition of the customers, the company modified its pricing strategies for delivering products in an affordable range. So it can be stated that the accounting manager used developed techniques for following pricing strategies. Proper approaches were made by the accounting department for delivering the products as per the choice of the customers.

Promotion element

The company uses modified techniques to increase their brand and increase profitability. Social media and online promotion are some marketing strategies which are applied by the higher authority of the firm. Marketing is really important because it develops the brand value and provides information to all the customers about the services and the products of a company (Kaushik and Schulte, 2019). Publicity activities are residential for promoting the brand in a new country. Moreover, showing the marketing manager helps to do this publicity activity for attracting the customers towards a brand.

Methods

Public relations needs to be entertained by the marketing team for understanding the customer names and the demons. It is essential to collect customer feedback about the product delivered by the company for improving the quality of products and services. In addition to this promotion is also essential as it helps to build the reputation of the company in the market and increase the revenue of the company (Richardson, 2018). Direct marketing policies need to be adopted by the marketing department for attracting more customers towards the brand. The proper advertisement needs to be published in social media or online websites of the company for attracting more customers towards the brand.

Factors

As the demand of the customer will be increased in the upcoming years, and technologies will be changed. In addition to this, proper financing of the enterprise needs to be done for doing marketing related jobs. Deep research needs to take place in the target market for gaining information about the target customers. Services and product management is essential to be done by the marketing manager (Sihare, 2018). Different promotional channels need to be established by the marketing manager for advertising the goods and services of the company. The technology used by this company is being updated by professionals in a rapid way. The demands of the products of this company are increasing day by day. So a proper marketing manager will be needed by the company in the upcoming years. As the company is expanding its business in different regions of the world, the requirement of this designation will remain in the upcoming years.

Process

The process applied by this company for manufacture in its products is well developed. Supply chain management is updating rapidly to enhance the taste of the product. The market trends of the chocolate industry are followed by this company to increase the trading. Customer segments are focused by the company for delivering high-quality customer service to all the valuable consumers of this company. The raw materials used by this company are completely organic, which helps to increase the nutritious value of the product. Nowadays, people are more conscious about their health and want to buy things which do not affect their physical condition in a negative way (Todd et al. 2017). So selecting healthy raw materials helps to fulfil the health demands of the customers and attract more customers toward the brand. The company also focuses on packaging for developing marketing policies.

People

All the stakeholders of this company are clearly focused on improving the business. The demons of the buyers are fulfilled by the hierarchy of this company, and the company tries to produce chocolates in an affordable range so that every person can buy that (Tse et al. 2019). In addition to this, the management team of this organisation properly supports all the employees to work hard and develop their performance level. Moreover, it can be stated that proper training is given to all the people associated with this company. This helps to enhance the overall functionalities of this organisation, and the high quality of service is possible to provide for satisfying the customers.

Physical evidence

Physical evidence is essential for developing the current marketing strategy applied by this company. It helps to analyse the customer experiences and the faults in the existing services. This is important because it helps to observe the customer's reaction quickly. Moreover, feedback of the daily word product needs to be selected by the customer service department for gathering information about customers choices. Issues related to the product can be found by collecting physical evidence. As per the physical evidence, some basic problems have been recorded by the employees of this company (Williams, 2019). The purchasing power of the consumers is getting low because of financial abilities. In addition to this, the market size is growing rapidly, and new entrances are being a threat to this company. Apart from this, there are some culturally same kinds of markets which are giving tough competition to this company. Mod offers innovative ideas can be a good solution for this company to deal with these existing threads.

External Factors

There are some external factors which are impactful on the marketing condition of Clarie's chocolate. All these external factors have the ability to positively or negatively impact the market condition. Further details about these external factors are elaborated in the below section.

• Rapid growth in population

  Growing population helps to increase the sales rate of this company. The company follows different trends for expanding the business in different areas of the country. So if the demand of the customers' increases, then it will be easy to get a high amount of profitability from the target market (Yu et al. 2017). So a growing population can positively impact on the business, and it will help to achieve the goals of this company. On the other hand, differences in the opinions of the customer can negatively impact on the business. So it is necessary to identify the choices of the customers, and majority opinions should be focused on fulfilling the needs.


• Digital technology

  As technology is developing rapidly, the application of marketing will be enhanced in the upcoming years. In addition to this, it will be essential to understand the customer behaviour for creating customer awareness about any products and services of the company. Customer behaviour changes so fast that it could be hard to analyse by a marketing manager to fulfil their needs.

• Social impact

  The demon of the customer is an ever-changing element. So the purchasing behaviour needs to be identified properly for getting success in the business. CSR related factors need to be fulfilled by the higher authority of the company for maintaining its social responsibility. Current trends of the market need to be analysed by the marketing manager of the company for fulfilling the demands of the customers. Demographic and geographical details of the target market need to be analysed properly for understanding the social needs of the customers. There is a huge impact on social life on any business as it helps to understand the requirement of the market.

All these above mentioned external factors have a huge impact on the functionalities of this business. So it needs to be analysed properly by the management team for enhancing the existing services. The leaders and the management team of the organisation need to guide all the employees for increasing the productivity level.

Recommendations

The company can achieve its target by doing proper marketing. So it is essential to give the responsibility to the marketing manager for expanding the business. The role of a marketing manager is to promote the brand along with the products and the services of the company. The business of the company needs to be promoted by the marketing manager. Marketing helps to analyse every single detail of the target market. Customer feedback needs to be collected by the marketing team for understanding the names of the customers. In addition to this, advertisements are published by the marketing manager for providing sufficient information about the new products of the company to its target customers. The changes in customer behaviour need to be analysed by the marketing manager for delivering them the best quality of product and services. So, the marketing manager raises the company 's reputation and strongly builds the trust of the customers on the company. The use of technology needs to be enhanced by the company for or developing the operations of the business. Brand promotion is essential to capture the target market. Moreover, it is essential to train all the employees for enhancing their performance and ability. Skills of the employees will be developed by providing them with proper training. Following modifier methods will be a helpful company to achieve its goal in a short time. Innovative ideas can be used to promote the brand to the target market. The aim of the company needs to be focused by all the employees for developing the existing services. Operation management needs to be improved by taking a few approaches by the higher authority of the company. New products of the company need to be developed by providing sufficient information to all the customers.

Reference List

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