Enhancing Sales Through Strategic Consumer Information

Reflection Report

In the competitive world of business, marketing now plays an important role. Marketing aims primarily to enhance sales of the firm. There is, therefore, a strong likelihood that the corporation will maximize its profit if sales are boosted. The firm is assisting to enhance its earnings, in other words, marketing. Marketing is an activity, a collection of organizations and procedures that provide value to clients, consumers, partners, and the general community to produce, communicate, distribute and exchange offers. To enhance sales for enterprises, the collection of consumer information in today's competitive business environment has become an interactive marketing strategy (Contreras et al., 2021). In my own experience as a consumer, I have seen that many companies collect client information that they use to build a marketing strategy that would attract more customers for the business.

Albert Einstein once noted that “we cannot solve our problems with the same thinking we used when we created them." I saw this phrase with a slight twist as part of the e-marketing lesson. We managed to cooperate both email marketing and search engine marketing for GoPro Hero 7, Panasonic Lumix DMC-LX10K, and Canon Rebel T7i cameras to increase or capitalize on one area that clients will be most interested in exploring. From the ad campaigns, it came to my attention that we did it with great enthusiasm when we launched search engine marketing. We knew that it would generate more than email marketing because I thought that many people would prefer searching rather than email, or the people who tend to look at their emails are less compared to those who do searching through the internet. Nevertheless, from the campaign provide for GoPro cameras, Panasonic Lumix DMC-LX10K, and Canon Rebel T7i cameras, it is evident from the above screenshots that we managed to generate revenues only on email marketing.

In addition, we managed to send 11492 emails to all our clients that we could reach. Out of 11,492, only 1724 clients managed to open up the emails that we sent. This means that 9768 emails were either not checked by our clients, or they probably did see them and ignored the ads. Or maybe I can assume that the GoPro cameras, Panasonic Lumix DMC-LX10K, and Canon Rebel T7i cameras are not that popular to most clients, or that very few clients love using this type of camera. Moreover, out of 1724 emails that were opened, 138 decided or managed to click on my ads giving us a conversation rate of 9. This means that I managed to make a profit of $514.80 out of 9 conversations. The 9 conversations mean that only 9 clients managed to follow up and purchased the GoPro cameras and Panasonic Lumix DMC-LX10K.

Unless we think differently, we cannot solve a problem. And we can't always repeat the same method, waiting for different results. Therefore I realized that being part of a digital marketing team was only the "tip of the iceberg." In many cases, I feel it's good enough to think. But thinking alone is not problem-solving—the other way of thinking. The result is determined by critical thinking and action. The basic power to implement what we studied is what I learned in this course. While reading anything may not encourage good thinking, it does. This is why I realized that I am better at learning and remembering. And the mechanism that connects all is surely thinking. For instance, we were required to think critically and get the box out of our class exercises such as brainstorming or even techniques. The diverse thoughts are put forward, and viewpoints are adopted. It's abstract to think. At one point, he will be shadowed by different ideas the next second. While a notion is abstract, the result is practical. Therefore this process has taught me that a good idea accompanied by no action (sharing, putting it into practice, and even just writing down thoughts) is just as good as no idea at all (Alrubaish, 2018). From all that thinking, I concluded that it is essential to give customers some brief education concerning the product we send to them. This is because some do not have any clause information about the products of interest in them. Making clients interested in your products can increase your sales; if I am given another chance shortly to do digital marketing, I will change will use different strategies to attract new and many customers.

SEO landing pages are designed for search engines – with characteristics that make the algorithms that determine if a page is valuable to search engines in particular appealing. Because of the relative shortness of most marketing initiatives, consumers think that landing pages should not be optimized. In addition, some of them are right. The majority of promotions are limited — they are short-lived and virtually invariably (inevitably) ending. But with this premise, there is one significant thing incorrect. When compared to email marking, Landing pages work well for search marketing. I noticed this when we did an SEO landing campaign for the cameras, especially for Cannon T7i.

The outcome was a $0 profit for email marketing and a $171 profit for the search campaign due to the SEO landing pages. This may have been because of how our pages or ads were appealing to the eyes of the consumers. Landing pages will work effectively depending on the kind of logarithms the markets will use for the product. The world's biggest search engine is notorious for keeping its algorithm close to its west, just like a chef who protects his recipe for a renowned "Secrete Sauce" (Galli, 2020). Google learned more throughout the years about the value of pages for searchers. They built several algorithms — huge names like "Hummingbird," "Panda," and "Penguin" — to update the algorithms. They are anything from fluffy, welcoming, and cute as these updates sound. Google Updates are reputed to create severe troubles in search engine optimizers and wipe out whole SERP website networks (Gupta, 2019).In Google, it was much easy to classify. People employed 'black hat,' such as keyword reinforcement, connection farming, and sly redirection to the top of the search results. It noted that it is the “key word” that will give you a higher profit or a lower profit depending on how you learn how to adjust when doing SEO landing pages.

Through the digital marketing campaign strategy, I was impressed with how we managed to generate a lot of profit when we did the shopping campaign. The shopping campaign outweighed email marketing and it improved to be the most effective way for promoting our products. In addition to that, I also managed to notice that Optimizing BidsC also has got a better performance more than email marketing. Bid optimization might take some time, but it's a vital aspect of the ad optimization procedure. To start performance monitoring and data analysis to control your bids in ads, one advantage of using Optimizing Bidc is that you can adjust accordingly to increase your revenues or improve on the number of clicks per ad. One of the secrets of setting up Bid Optimization is creating a budget; configuring your budget helps tell where your offer management settings may be established (Ismaail, 2020).

Finally, when your ad conversation rate is lower or inadequate in your complaint, you would be forced to adjust from time to time. So that it can fit what you want; however, you cannot change if you haven't seen the return of your first landing pages. You only adjust depending on the outcome of your landing page's conversation rate, and it is the conversation rate that determines the number of clients who bout the cameras; therefore, they are the ones that will guide you on how to make adjustments or improvements. Look for significant issues and determine what to adjust there first. For example, do you have a campaign that saw little to no conversions? Ask yourself questions like, do you have low CTRs on some keywords? You will need to establish a maximum cost per acquisition (CPA) at the ad group level if you concentrate on conversions. You have to fulfil the minimum requirement of 15 conversions during 30 days to use this feature. If the conversion optimizer is used to build up sufficient historical performance, this may appear to be a decent solution, but it has some crucial points. The conversion optimizer, first of all, adapts your offers according to their past performance. This implies that adding new keywords without history might cause them to fail from the very beginning. Second, like any modification to your account, it may take some time to alter your settings. This might reduce conversions slightly while Ads tries to keep up.

In conclusion, the experience of getting to learn how digital marketing works improved my understanding and ability. I learned that you could adjust your ads in every step to meet your conversation rate desires. Digital marketing is all about adjusting to meet your needs; it is also essential to gather your customer’s data to create the best ads that can improve or increase your customer base.

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Reference

Alrubaish, N. (2018). Reflection: Maha Alhudaithi–Digital Marketing.

Contreras García, F., & González Alvarado, T. E. (2021). Resilience and Social Inclusion: A Critical Reflection on Internal Marketing. Mercados y Negocios, (43).

Contreras, F., & Alvarado, T. E. G. (2021). Business Resilience and Social Inclusion: A Critical Reflection on Internal Marketing. Mercados y Negocios (2594-0163 línea, 1665-7039 impreso), (43), 77-96.

Galli, B. J. (2020). Using marketing to implement a strategic plan: Reflection of practiced literature. In Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications (pp. 1518-1532). IGI Global.

Gupta, R. (2019). Peace Marketing Is an Inordinate Reflection of Educational Culmination: Educational Magnification Is Truly Commendable for Peace Marketing. In Marketing Peace for Social Transformation and Global Prosperity (pp. 179-188). IGI Global.

Ismaail, A. H. (2020). Measuring the impact of strategic vigilance reflection on innovative marketing Research edited by a sample of employees of the Iraqi Company for the Manufacture and Marketing of Dates (Mixed Contribution). ENTERPRENEURSHIP JOURNAL FOR FINANCE AND BUSINESS, 1(2).