Optimizing Levi's Business Performance

Key organizational and marketing functions

The organization chosen here for the understanding of using 7p for the business purpose is Levis. Leis is based on manufacturing and selling clothing textile mostly related to jeans. A wide variety of retailing is to be seen in this case of business of Levis. It has 15000 franchise stores and is dedicated to brands in retailing, multi branding and mass channel retailers. Using 7p of business the organization and marketing functions are being discussed over in this case. The consumer and their behavior could be managed easily in this part easily. These7 p are product, process, place, price, promotion, physical environment and people and are focused in this paper properly for the proper analysis of business in the Levis industry. A good channel of distributors is to be seen in the case of Levis for completion of their sales.

Consumer and their behavior using 7p

Around 2000 retailers are there selling the product of this organization in the global market. Around 1500 franchise stores are dedicated to the organization's multi branding, mass channels, retail networks and other company operations. In order to redefine the business 7P strategy is being applied to the organization so that business can gain better name and fame in the market. These 7Ps are useful in preparing, analysing, addressing and achieving the goals set by the organization. Generally a proper marketing plan is constructed here in this case for understanding the consumer and their behavior in order to attract the market value. Repositioning of the business is possible by the help of this method. These 7 Ps can be beneficial for levis to gain a good marketing competency and business procedure for their proper workings.

There are following 7p in the company for creating a good business aspect and marketing value:

Product: Number of designed jeans and clothes related to jeans such trousers, pants and then shirts are all being focused by them for promotions (Maeva, M., 2019). These are generally prepared by focusing on the selected targets in the population. Levis is a brand that manufactures products for men, women, and also for kids. These are generally knitted, woven or made by other accessories. Thus Dockers that are for men are prepared and slates that are for womens are prepared for the womens. These products are ranging from tab to super premium and its quality is an attraction point for the customers present in the market.

Price: The pricing strategy followed by Levis now is to compete in the business and the marketing world. Large numbers of data are present that can be affecting the competency and customer attraction in the pricing segment and thus required to be enhanced on this basis. A highly featured product is being sold by them at higher prices so that it can have a rich name in higher and middle class families. The bundled products are also being sold by them so that they can be sold at cheap prices and even other classes of society can reach to their products in an indirect way. An optional product pricing strategy is being initiated by them so that base product pricing and the pricing for the other accessories are also to be included with them (Gies, E., 2017). Moreover changes in price are also being done at various times so that the customers can reach the products easily. They set a proper price in the online market and thus could reach the customers by the help of those strategies of selling online.

Place: The desired product for the customers is presented at the required place. Each and every taste of people is being fulfilled by Levis and thus gets a good attraction from customers. Then the promotion of those new products is also proceeded in every corner of the local and global market so that the business perspectives can gain a good name and fame in marketing. The equalizing of the demand and supply of products are being carried out by Levis so that each requirements of customers in different places are carried out properly.

Different channels of distributors and suppliers come into existence by this point in attracting different customers in this business. This channel of distributors consists of manufacturers, distributors, retailers in the marketing outlet or customers (Singh, L.P., 2018). Thus places are also an affecting point for the organization that is required to be considered in order to attract a number of customers for the organization.

Promotion: For publicity Levis focuses on comprehensive strategy so that they can reach to each and every individual in the market. Three of the methods are being initiated by Levis Strauss so that they can attract a number of customers and those are:

a) Personal selling: In this process face to face interaction with customers is preceded so that they can reach the customers directly. These are mainly done in shopping malls or showrooms.

b) Mass selling: In this process selling the products in bulk is proceeded and a bulk of customers is being initiated.

c) Advertising media: The different advertising media such as televisions, magazines, internet and hoardings are all important one for the advertising purposes for the business.

Most of the fashion shows and even actors are also involved in its promotion so that it could get attracted by a number of customers available in the local as well as the global market. A large sales force is also present for the retailing stores and taking part in the trade shows so that people could get aware of those products.

People: Employees working for Levis organizations are playing a vital role in business. They are trained in an ethical manner so that they work perfectly for producing a proper product and they take into consideration the customers available (Tsalikis, 2019). The customer service has people working for solving the issues of customers and guides those customers so that the customers get their query solved. Levis has people to support them for improving the quality of material and people are there for working in the retail market and to answer the onsite questions on material.

Process: Levis uses systems installed for analysing the retailers and the inventory levels to be checked are low (James, 2017). They generally replenish their stock so that products will be there in stock for need and requirement of the customers. An online delivery system is also being processed by them as per the computer applications and these orders are fulfilled by delivering the material. Feedbacks and reviews are collected by Levis so that customers' needs and requirements can be understood properly. Moreover the marketing strategies are also proceeded so that opportunities in the business can be easily understood here (Pdfs.semanticscholar, 2019).

Physical evidence:

The physical presence of these markets is present in the local area or shopping malls in towns or cities. Their name is identifiable in today's business and marketing aspect and also to the customers available. Its online presence helps the customers to select their products on the basis of their own choice. Moreover, their physical evidence is also required for the protection of the environment (Igbr.org, 2020).

Growth and opportunity using 7p

These 7P are useful for the growth and profit gain of levis organization. This 7 P is one of the beneficial methods that can be helping in the sustainable development procedure that is required for the safety of the environment. One of the helpful methods that can be seen in the levis do that they could gain a good perspective in business and could gain profit as well. These 7p are highly recognizable and useful for Levis to gain a good name in the business. Around 7000 plus employees and more than 1000 plus locations are operated by the levis due to the presence of 7p methodology (Duncan, 2018). Levis targets the upper and middle class of the society and that a high earnings could be done possibly. Marketing Theory and rejuvenating the marketing is being analysed here in this case properly. These7 p gave a good opportunity for proper management and strategy formation of the business and marketing aspect. Products are being managed from the beginning of their manufacturing until reaching their customers are analysed by the help of these 7P theories.

info graphic for 7p

The proper representation of Levis business and the environmental aspect by them is being demonstrated in this paper properly. The effect on climate and controlling that pollution is being initiated by Levis as shown here. This 7P in business is represented as a marketing mix that is required to be solved properly in the case of Levis. The first one is a process that is helpful for the service to be initiated by the Levis. A proper flow of activities are preceded here for the sales to grow and get profit for the organization. People are the employees and the customers that are required to be focused by the organization Levis in this case for gaining a good profit and business aspect (Doern, 2019). Product is the features and the advantages that are being initiated by them for their customers so that they can attract a number of customers. A proper pricing strategy is initiated by them so that they can get every type of customer for their products to be encouraged for the targeted populations. The place is locations and the sources that are available in the market. The other aspect is promotion that involves the marketing and the direct marketing and the final one is physical evidence so that different facilities in the organization can be set for proper production and encouragement of marketing aspect (Forbes.com,2020).

Improving professional development

The 7P used in Levis are an ethical one for the business to grow and gain a good name in the marketing aspect. There are five of the competitors involved against the Levis organization. These five organizations are Lee, Pepe Jeans, Killer, Spkykar and Wrangler that are being managed by the help of these 7P in the organization. These 7P are a kind of marketing mix that is beneficial for the business to grow and gain a good name. A proper strategy is gained by the help of these 7Ps in the organization. From my personal point of view i can say that these 7 ps are an ethical method that is used by Levis in gaining a good name in their business in local as well as global markets. The first one is the process that includes the service, mechanism and the flow of activities that are to be proceeded in the organizations. These processes are working in a sequence and are beneficial levis to manage their business properly. Second one is product where the quality, features and services are being managed properly. I can say it is essential one for the business to attract a lot of customers (Strand, 2016). Third is pricing strategy so that a number of customers can be attracted. From my point of view pricing strategy must be followed properly so that even it can be afforded by every individual in society. Place and promotion are to be seen properly so that the benefit of location can be gained by the organization here. People are the other point of 7Ps that are being managed by the Levis Strauss properly so that good business could be carried out. I can say that here beginning from the manufacturing, supply chain to reaching the customers these people are an important one for Levis organization. Final one is physical evidence that means parenting them self in different ways to the customers and from my perspective this one is essential to reach to different customers (Academia.edu, 2020).

conclusion

Thus it can be said that these 7ps are vital one for the business to be grown and get a good name and fame in the global market. These 7Ps are ethical one and provide a strategy for the organization to get to customers and attract them. It has good advertising media and its vision to gain a good marketing value is being initiated properly.

Reference List

Strand, R. and Mulvihill, M., 2016. Levi Strauss & Co.: Driving adoption of green chemistry. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.

Doern, R., Williams, N. and Vorley, T., 2019. Special issue on entrepreneurship and crises: business as usual? An introduction and review of the literature. Entrepreneurship & Regional Development, 31(5-6), pp.400-412.

Duncan, S.K., 2018. The Business of Sport, Sledging and the Corruption of Play–an Interpretation through a Huizingian-Bourdieu Lens.

Maeva, M., 2019. BETWEEN WORLDS–MAGIC IN IMMIGRATION (BULGARIAN CASES FROM THE UK). In THE WORLDS (p. 406).

Gies, E., 2017. Businesses lead where US falters. Nature Climate Change, 7(8), pp.543-546.

Singh, L.P., 2018. BUSINESS ETHICS IN INDIA AND ABROAD: AN OVERVIEW. Management Insight, 14(2), pp.41-52.

Tsalikis, J. and Van Solt, M., 2019. Business ethics index: the impact of political affiliation. Social Responsibility Journal.

James, A.M. and Montgomery, B., 2017. Engaging the fashion consumer in a transparent business model. International Journal of Fashion Design, Technology and Education, 10(3), pp.287-299.

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