Roles in Advertising, Marketing, and Public Relations

This group performs some or all of the following duties:

Evaluate the qualities of the goods or services to be advertised and provide guidance on an establishment's marketing efforts.

Design and establish marketing plans and tools.

Provide counsel to the customers on advertisement or sales promotion strategies.

Analyze and evaluate the existing marketing and prevailing trends.

Formulate and maintain promotional activities for the print and electronic media.

Acquire, research, and develop information for diverse audiences.

Establish, execute, and assess communications plans and tactics to inform clients, staff, and the public at large regarding trade, government, as well as other organizations' initiatives and regulations.

Identify the target market and customers and develop appropriate strategies for market pitching.

Conducting market positioning and market mix for all the products.

Monitoring, evaluating, and reporting on the achievements of the marketing strategies put in place

Designing the reintroduction of new products as per the feedback from the customers

Perform public opinion and opinion surveys to identify the primary groups served by their organization's interests and concerns.

Write or supervise the writing of findings, memos, bibliographies, lectures, presentations, Web sites, and press conferences.

Create and arrange seminars, forums, celebrations, and other general populace for raising funds, and collecting relevant data.

Create and implement educational, promotional, and instructional programs and materials to raise awareness of museums, galleries, and other tourist attraction centers.

Make contacts with the media and keep it up to date.

Organize and coordinate press conferences and interviews.

Serve as an organization's spokesperson and respond to written and oral questions.

Plan and execute unique marketing activities and campaigns for various audiences.

Help with the creation of brochures, reports, newsletters, and other publications.

Promote andsupervisean agent for exceptional people or people with specific occupational knowledge.

Create and supervisee the preparation of contacts in sports, literature, performances or other activities.

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