Social Media Boosts H&M Sales

Introduction

This study intends to reflect enhancement of sales and profitability through the social media usage. Hence, H&M has been taken into consideration in the analysis the marketing activities of the organization, which can develop organizational performance in the Australian market. In the recent era, social media is one of the effective media to connect with the individual for transferring vital information. Hence, this study has reflected a certain theoretical framework to provide marketing cavities has to be done through social media. At the same time, a critical evaluation of suggested theories and its implementation has been elaborated through the study so that H&M can perform better within its market.

Marketing Mix

Products

Social influence is an undeniable aspect of today’s world. Available of the internet has increased the rate of effective use of social media. Precise the impact of social media is largely visible upon the students. According to some scholar’s eye level of a customer determines their buy level. Therefore, it can be said that social media is a very effective way for a company to display their products. However, as per the present business scenario, most of the renowned companies are prefers to an online site of their business (Huang and Sarigöllü, 2014). On the other hand, products that are belongs from a company enables a company to maintain their image in the market. Products are the main thing that defines a company’s impression in front of the customers.

Price

Price is another valuable factor influenced by the impact of social media. Being in regular touch with the social media people are very easily can acquire information about similar products of different companies. The price of a product needs to be determined after verifying the entire market. Therefore, the customer usually desires to have a quality product at a reasonable price (Datta, Ailawadi and van Heerde, 2014). There through the option of social media people is having ample opportunity to choose from a wide range of collection. On the other hand, a price usually depends upon the consisted of raw materials of that product.

Place

In context with H&M, it can be asserted that the head office of the company is headquartered in Sweden and it supervises the various aspects of the company which includes the products, production and detailed merchandise planning (Lee et al., 2014). The target market consumers are ascertained to find the retail outlets of H & M to be highly convenient because the retail outlets enable the consumers to purchase a wide variety of products from a single store. The company of H & M is rapidly expanding its business operations in the localities in which people can have easy access and also the products are reasonably priced.

Promotion

The company of H&M has always acknowledged the effectiveness of marketing and promotion in the business and therefore have taken significant measures in developing its promotional activities. In this regard, it can be asserted that their advertisements are mainly focused on the images of apparel which the consumers find attractive and are also reasonably priced. The H& M companies are engaged in utilizing the electronic media. Also, H & M also uses some effective strategies to promote its products (Abril and Rodriguez-Cánovas, 2016). In this regard, they are associating themselves with many exclusive designers who can be considered as a unique marketing brand.

People

People are general management, employees of the company, who must have appropriate communication skills to attract a large number of customers. Whereas, the higher authorities of H&M has built an upright virtual medium to track their employee’s needs, which has significantly affected the decision-making system (Lee et al., 2014). Moreover, the friendly atmosphere within the organization premises has significantly improved the organizational productivity.

Physical Evidence

H&M Company has been provided their product list in their official website to aware their target market customers regarding their products and products prices, which helps the company to attract a large number of customers towards their products.

Process

The behavior of the employees is one of the crucial factors, which has directly influenced the growth of a business. Moreover, H&M Company used advanced technology in their supply chain management to deliver their products at the right time. The higher authorities must organize an online customer’s feedback session to determine their service related issues efficiently (Abril and Rodriguez-Cánovas, 2016). Therefore, this upright initiative helps this company to take adequate measures to eradicate their service related issues efficiently.

Critical Evaluation and Analysis

On the basis of the above discussion, it has been observed that there is various aspect exists which has to take into consideration by the marketing department of H&M to develop organizational productivity and sales. Moreover, the theory of marketing mix is possible to implement through social media. Before recognizing the social media implication, the basic operations of H&M through the theory has been identifying here. In the case of theory, an organization must develop its internal activities such as product development, price development, place development and others. Hence, the marketing team of H&M must think about the basic needs of the customers and the process of product manufacturing must be conduct based on the market needs (Macarthy, 2018).

On the other hand, the marketing members of H&M must think about the existing customers within the market, whereas they can provide information about products through social media. It may happen that the workers of the company cannot work efficiently during the working hours, because of lack of motivation, it can initiate low productivity. However, it can lead the organization towards the loss (Jonas, 2016). Hence, providing reasonable knowledge through social mead can develop the skill and capability of the workers. At the same time, social media can create connectivity within the organization, whereas the workers can ask their management if faces any issue regarding the work. Hence, implementing this type of process in H&M, the workers can work more effectively. At the same time, the quality of the product will maintain at a reasonable cost, because the expertise of a product can share vital information through social media from anywhere from the world. Due to that reason, it can be asserted that an organization like H&M can develop its clothes products through providing international designs and quality, which leads the company towards the profitability as well as popularity within the market (Dahl, 2018).

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As through the study, the marketing activities of H&M by using social media can assist to develop organizational performance in its global market, whereas they can implement an online feedback system of customers as well as the workers. By implementing this, the company will easily understand the consumers and the worker’s needs. Based upon the result of social media implementation they can implement a proper strategy which will increase sales and profitability. At the same time, social media can be used for recruitment promotion, whereas a huge number of skilled individuals can join the interview seasons (Macarthy, 2018). Simultaneously, the work procedure update and vital messages can be sent through the virtual group system of social media, whereas each employee has been connected to each other. Hence, it can be stated that the organization can develop its sales and profitability if the marketing associates of H&M is implementing social media within the organizational marketing activities (Nunan et al., 2018).

Conclusion

From the study, it has been identified that the marketing and social media implementation of H&M can develop its internal working processes. Elaborated theory of marketing mix can be implemented properly through social media because a mass of individuals can be easily connected through the store and it will create a large communication system, whereas bottom level management is possible to implement. Only thing will develop the sales and profitability of H&M

Recommendation

Task:- Individual Reflective Report

Through conducting the task one, I have learned various things about the marketing activities of an organization. At the same time, I also recognize the uses of social media positively within an organization. By the process of assessment, I have played a responsible team member role, whereas I have gathered various information regarding the marketing activities as well as its implementation within an organization. As per my opinion, marketing and social media play a major role within an organization, because an organization is operating its works related each customer through marketing norms and policies, whereas an organization is trying to provide appropriate product to the customers. However, certain things I have identified which has to investigate by a marketing department of an organization. These things are customer demand, the organizational capability to fulfill demands, internal process, and marketing mix processes (Product, price, promotion, place, process, physical evidence and people) (Koh et al., 2016). By the study, I have recognized that the motivation is a vital factor of an organization because lack of work motivation can lead an employee towards the less productivity, which can be considered as non-beneficial for an organization as well as H&M (Kedia and Rahate, 2018).

On the other hand, social media also plays a crucial role in an organization. By using social media, the human resource department of an organization can easily connect to each other. In the case of promotional activity, social media can spread the news of products and services among the mass volume of people, which assists to reach the market goal of an organization. Hence, a lot of interested and purchasable individuals can join the process of social media, whereas the organization like H&M can convince the workers through an efficient employee, which can increase the organizational popularity within the operating market. Conversely, the social media also can use in internal development, whereas the marketing peoples can connect with employees effectively. Any information and order can easily transfer through social media, which consumes time and process, whereas any operational activity can conduct in a short period. Based upon this I can claim that the social media is one of the effective tools, which can develop organizational process, profitability and sales within the market (Domke-Damonte and Keels, 2015).

As per my opinion, an organization can operate its managerial processes through two aspects. One is the forcefully, and another is the non-forcefully. Hence, I have suggested that the non-forcefully managerial process is the more effective process of marketing operation because in this process the workers are conducting work responsibly as well as management are not forcing the workers to work more. Performance of the organization is easily developed (Domke-Damonte and Keels, 2015). I think this can be only possible, while an organization like H&M can develop its working environment and marketplace. Through this learning process, I have learned the importance of marketing as well as social media within an organization. Hence, I will try my best and provide reasonable proximity to an organization while I am working in a marketing sector. At the same time, if the organization is following bottom line management, then I will suggest implementing social media to make my work better.

References

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Macarthy, A., 2018. 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!. CreateSpace Independent Publishing Platform.

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