The Vital Role of HRM and the Impact of Social Media

Management of human resources is helpful for ensuring the right quantity and quality of personnel in any organisation. Human resources are essential for running any kind of business. Without getting the right people in a company, it is impossible to work effectively and get development. HRM provides an opportunity to motivate and facilitate individual employees or a team for growth and advancement in their professional life. Quality in work helps to maintain the internal functions of a business. Quality work can be obtained by selecting the right people in an organisation. Moreover, it helps to increase the profit of the company by growing productivity. Based on the skills of the employees, the productivity rate can be increased. HRM is the approach for maintaining different people in an organisation which is essential for the development of the company. It is the duty e of the HR to recruit the correct person who has proper skills and the required qualification. HRM also provides a particular space for staff involvement, growth and improved performance. In addition to that, HRM also increases the profitability and productivity of the company. HRM is essential for producing employees who can accept change and are adaptable. This study elaborates the detailed information about HRM and use of social media for HRM. Relationship between social media and HRM will be elaborated here.

Social media is used by the maximum number of people in many countries. The number of users on social media is increasing day by day. Nowadays, people are being addicted to different kinds of social media (de Zubielqui et al. 2019). People are keeping posting their choices and preferences in social media. In addition to this social media website also includes some personal information of the uses. So, people can get details about some basic information about another person by searching their profile on social media websites. Currently, Facebook, Instagram, Twitter and many other social media applications are used by many people for entertainment. In addition to this, social media websites also carry a lot of news about many companies. Large companies use social media platforms for posting their ads about new vacancies and other related services.

Apart from this, social media websites are also used for marketing approaches. Whenever a new company launches any products or new services, it is posted on social media for attracting the customers. Moreover, HR can get a lot of participants for recruitment by using social media websites. There are many announcements related to different kinds of jobs are posted in social media from which a person can apply for their preferable job (Poba-Nzaou et al. 2016). Job advertisements can be posted on social media websites which includes detailed information about the designation and the requirements needed for getting the job. For example, detailed information about the required educational qualification and experience are announced in these social media advertisements. Moreover, it helps to get clear the aspects of the company and the main requirements which they are looking for. Recruitment is essential for getting the right people in the organisation, and it is helpful to maintain the balance between supply and demand. HRM also helps to identify the contribution and merit of the employees (Thite, 2018). Apart from this, it helps to maintain sustainability in the business market and also improve the corporate image of the company. So it is the responsibility of the HRM team to select the right people who can work hard and develop the productivity and profitability of the organisation.

Different social media applications can be utilised for enlistment since these days, and there are numerous individuals utilising web-based social networking. Employments can be posted in web-based life applications and numerous declarations about the new opportunities could be reported by utilising internet based life sites (Williams, 2017). This will be useful to assemble loads of choices for specific posts. Numerous individuals can get news about enrollment by observing online life promotions. In addition, it is an astonishing procedure for enrollment since it assists with gathering plenty of members, and the HR group gets numerous choices. At that point, the HR needs to choose a reasonable possibility for that activity. It is fundamental to enlist the right individuals in any association to create authoritative conduct. High expert abilities can be gotten by a specific number of members.Also, it is useful to accumulate an adequate measure of profitability by getting the ideal individuals in any association.

There are various procedures that can be trailed by the HR group for choosing the perfect individuals by directing meetings. After posting an announcement about job recruitment on social media websites, different participants apply for it. Then the HR of the company collects all the biodata of the participants and checks all the information (Kluemper et al. 2016). As per the requirements of the job, some biodata is shortlisted by the nature of the team. After that, the HR contact with all the selected participants for the interview session. 1 or 2 round interviews are generally taken by the HR, which is essential for selecting the right people for the post. Then the right people for the organisation are selected for joining. The HR distributes the joining letter to the selected candidates. After that, proper training is given to all the employees for enhancing their professional skills. It is the duty of HR to develop the professional skills of the employees for improving the productivity of the company. In addition, two days if any employee is suffering from any kind of critical issues, then the internet should talk with the employee and understand the issue. After that, the issue must be solved by consulting with the respective authority and the management team. Moreover, HR needs to take care of all the employees by understanding their needs and demands (Holland and Jeske, 2018). The HR needs to satisfy all the employees by fulfilling their demands for maintaining employee retention in the company.

It is essential to maintain the labour and employee relations within the organisation for developing the organisational behaviour. It is the responsibility of the HRM team to communicate with all their employees for completing different kinds of functions. Use of different social media applications can be helpful for HR to communicate with the employees, and it is also essential for the acquisition of talent. The goals of the company can be settled and a reminder to all the employees by communicating with them properly. Social media is an effective tool for interacting with all the employees and sharing about different kinds of news of the company (Wolf, 2018). The company can share details about different types of marketing campaigns and new products by using social media websites. In addition to this, it helps to create a strong bonding between the management team of the company and the employees. Social media acts as a digital platform which helps to maintain the relationship between different people.

Moreover, using social media, many people can communicate with a person who is far away. Social media helps us to fill the geographical gaps between two people and interact effectively. Different social media applications like Twitter, Instagram and Facebook are very popular among users. People keep posting about their feelings, events and opinions about social issues or political issues. In addition to this, employee engagement can be done by using social media platforms. The HRM team can create a page on social media websites. This official page of the company helps to share different kinds of information with their employees (Offong and Costello, 2017). In addition to this, proper announcements can be made in these web pages. Moreover, the respective acidity needs to keep updating all the details provided in the social media pages of the company. Employees can gather different kinds of information by checking the official page of the company. Social media has become a part of life, and people are getting addicted to it.

Moreover, it can be stated that social media is an interactive platform which is useful for communicating with all the employees of any organisation. The leaders of the HRM team need to analyse the correct method of using social media. Ethics need to be followed while communicating with all the employees of the company in social media. Any kind of personal details of the employees must not be discussed or shared in the organisation. So it is essential to maintain the ethics of HRM, and the HRM team needs to play their roles effectively for developing the internal environment of the company. Organisational behaviour can be developed by using different kinds of strategies (Vardarlier and Özşahin, 2017). It is essential to understand the lives of the employees for satisfying them and using social media, and a team can properly communicate with all the employees. In addition to this, all the employees of the company can properly discuss their issues with the team by using social media platforms. All employees can share their feelings and opinions by using social media applications. Moreover, the correct application of social media is to be done by the HRM team and the employees of the organisation for improving communication skills. Communication is the key element which helps to enhance the relationship between two people. In addition to this, it is essential for developing the internal condition of a company. Proper communication is essential for the effective performance of the organisation, and it is also useful for improving the issues of the company.

Social media advertisement hands together different kinds of information and knowledge about the current condition of the company. If the company is facing any kind of critical issues, then it can be known to all the employees by social media applications (Wolf et al. 2018). Use of social media is essential for running the functions of HRM. Talent acquisition can be made by using social media websites in addition to this different job announcement can be posted on social media websites. There are different kinds of recruitment websites which also helps to recruit new people within the company. Social media applications like LinkedIn and many others help to get the right people for the company. Selection of the right people for the company is essential to increase the productivity of the company. increased productivity of the company helps to enhance the business functions, and business operations can be done in an effective manner.

Different kinds of strategies can be used by the HRM team for developing the productivity of the company, which is essential for getting a high profit. Use of modified technologies would be beneficial for the company to increase its revenue. Moreover, it is the duty of the team to properly recognise the positive impact of social media to enhance the relationship between all the employees and the management team of the company. Correct approaches need to be taken by all the employees, which is essential for developing the existing condition of the company (Karam and Kitana, 2018). Different types of business strategies would be beneficial for the company to improve its current business structure.

According to the above discussion, it can be stated that social media websites are essential for doing HRM activities. Social media websites help to enhance the communication within the employees and the management team of the company. The leaders of the company need to use social media applications for enhancing the business performance of the company. Right people will be helpful for increasing the productivity of the company, which is essential for improving the profitability rate (Hosain and Liu, 2020). Social media used in perfect manna then it would be beneficial for the company to get the right people.

Implementation of correct videos will be helpful for the company to enhance its existing functions. So it is essential to improve the current strategy supplied by any company and use social media for getting the right people. Proper training needs to be given to all the employees after the recruitment process. A performance analysis needs to be done. It is essential to identify the skills of the employees. HRM teams need to analyse the places where improvement is required. Moreover, it can be stated that social media is essential for improving business functions and developing the company.

Reference List

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