Cultural Globalization Is Just The Same As Americanization

Introduction

In the recent era of globalisation, the world is witnessing transfer technologies through technological advancement as well as the progress in the multinational corporations across the international countries and in such era the world has achieved economic growth and social development as well as there is sustainable interdependence among the cultures, economy, education, politics and the population. In the contemporary word, the people migration is in a rapid rate were the people are migrated from one place to another in order to get better opportunities and for proper utilisation of their skill and technical knowledge in the organisations. Hence, doing the business globally is beneficial for the organisations as it helps to share the ideas, transfer the technology and spread the information across the world and this is beneficial for the multinational corporate firms to achieve future success and secure sustainable development further. On the other hand, Americanisation is the concept which is related to United States where there is indigenous culture, business practice, political ideologies, advancement in technologies and information and this further enhance the way of living in the country (Koester, 2012; Berthold, 2018). Americanisation is the process of acculturalisation of the immigrants, where there is high migration of the workforce in the USA. Americanisation is the same as globalisation, where one state cannot be entirely and fully behind globalisation. In this context, the hegemonic power of the United States since WW2 through the cold war to date is influenced by the spread of beliefs and exploration of the science and technology which is actually beneficial for the country and the Americanisation is actually the same as globalisation (Garnsey, and Saller, 2014; Mattingly, 2013).

As pointed by Householder (2016), early globalisation has been driven by the ideologies, but it is not only exploring land and opportunities, also it is effective to influence the global culture, beliefs, enhance the way of life and spread the cultures so that there is proper management of economic growth and social development. During the Hellenistic Age and era, cities in the Mediterranean region, there is Greek influence and there is also major economic power to spread across the globe and it is also playing a crucial role as globalisation (Marks, 2019). After that, the Romanians came for spreading heir culture mainly their military superiority. The Romanian culture is effective to develop architectural practices, buildings and it has influential power to spread religion and education across the globe (Parry, 2010). After Greek and Roman influence, the Americans were there to influence the culture of the international nations and in this regard, the country is efficient to influence the world in terms of lifestyle, culture, education and political ideologies. In the 15th century, there is the age of discovery and the European explores the world for self satisfaction and economic interest (Conrad, and Rubal-Lopez, 2011). For example, Columbus discovered America and brought Spanish and European culture, Christianity and governance which are effective to develop society and culture across the world. In the 18th century, Great Britain established empire and governance and spread their technological expertise including farming technologies, steam engine power stations and industrial weaving mechanism which are effective for the world to explore more alternative technologies to enhance industrialisation and expand the farming across successfully (Beck, 2018; Steger, 2017). The European is also a good influential country in tries of their technological advancement, values and the way of life in the country and the rules which are important to structure the society with proper culture and political stability. After breaking away from British, USA developed its own way to influence the world by creating unique vales, beliefs, norms, culture, political stability and lifestyle.

Americanization and Globalization in contemporary society

In such an era of globalisation, the countries are adopting industrialisation as a success factor for economic growth and social development. The products are produced at different parts of the countries and the products end up to almost anywhere of the world through the online activities an international deliveries (Storey, 2009; Crane et al., 2016). Globalisation expands the culture and society where there are wide views of society, culture politics, government ideologies, values, socio-economic and lifestyle. spread of the above mentioned activities further enhance the pace of globalisation where the people are also willing to adopt the international culture where economic supremacy in modern globalisation has replaced the military proves in the past as an influential factor of globalisation (Campbell and Kean, 2016). USA is a country, where there are a huge number of immigrants from the other countries like Europe and Asia in the 19th century. The immigrants are willing to adopt the culture of USA and they are contributing to form a globalised culture in the country in terms of American values, beliefs, cultures, social lifestyle and customs by confirming the American society. Americanisation is hereby effective for quick nuturaliation and participates in the citizenship where there is proper commitment and adherence to the American principles in the way of life and the way of work (Mirel, 2010; King, 2009).

As pointed by Lleras-Muney and Shertzer (2015), the Americanisation has also great impacts on the education and the class are arranged by the English official and international language. It is essential for the people to acknowledge the government activities in the country as well as operations in the country. The people is also willing to know the American history and they are interested to contribute positively in making a huge diversity and managing the global culture, common beliefs and a way of life to utilisation the pace of globalisation. In this regard, today’s world is witnessing Americanisation, where it is the process to expand the American ideas to the rest of the world and it can be stated that, amerce is an important country in the field of world politics and economics (Tisdall, 2013). Having the super power and the hub of new technology, latest innovation and creativity, economically superior, military might and growing entertainment sector are also effective. Apart from that, the support and entertainment industry is also string to influence the international countries, where the people across the globe are willing to adopt the culture of Americans (Abdulrahim et al., 2009).

Socio-economic perspectives of Globalization and Americanisation

Since the end of WW2 in 1945 and the post war era, the USA is considered to be an effective engine and global economic leader of the world. It influences the major countries like China and Russia and it continues to hold the position of global leader in the world economy. Depreciation in the US currency and the economic slowdown affect the global economics. It is evident that, in 2008, global economic crisis was the result of banking industry issuing hedge funds and deregulations which in turn affects the other countries like South America, Africa as well as Asia and Europe (Ikenberry, 2011; Frieden, 2015). In addition to this, the USA has strong economic engagement with the countries across the globe and enhancement of the international trade due to open border of the USA for foreign goods and services and low tariff is also effective to boost the economic performance of the country and reduce the risk of inflation and other economic ad global risks factors associated with the business and trade. USA also helped the institutions like International Monetary Fund (IMF) and World Trade Organisation (WTO to control the overall system and enhance the activities of international trade. IMF was launched just after WW2 aimed to support the nations while the country was suffering from their balance of payment problems (Reinhart, and Rogoff, 2008; Markose et al., 2012). WTO is another effective institutor to develop trade agreements during the year 1995. The two institutions are efficient to handle the international activities and provide support to control the world economy, geopolitics and international relations. Hereby, the activities of the USA enable the influence to determine shaping the view of commerce, conflict resolution, managing relations among the world economies and policy development. USA is hereby efficient to collaborate with the two organisations and invest more to enhance their performance in the world economy and it further spread the process of Americanisation along with the pace of globalisation (Zangl et al., 2016; Caraway et al., 2012).

In such pace of Americanisation, there is expansion of global brands which enhance the business activities and according to the economic brand ranking of 2018-2019, there are 7 companies including Coca-Cola, FaceBook, Amazon, IBM, Google, Apple Inc and Microsoft. All the brands are American and the companies are successful in running their global operations by developing effective strategic planning efficiently. These companies are the example where the leader and the managers are successful to spread the American culture across the globe. Coca-Cola is a famous American brand, which is present almost every parts of the world (Vias, 2010). For example, there are other computer companies like Apple, Dell, HP Inc, and Apple Intel which are also famous to spread the business culture and enhance the pace of Americanisation in such an era of globalisation. For example, the American fast food brands where the companies like Domino’s Pizza, Kentucky Fried Chicken (KFC), Pizza Inn and Burger King which are established retail chain across the globe. It further helps to boost the American products and lifestyle as well as organisational culture across the globe so that the multinational corporations can understand the way and practice to run the international business (Shi and Tindall, 2016).

The US Dollar is the major trade currency across the globe and it is considered to be a strong influential factor for Americanisation. It is utilised internationally as a standard of currency across the globe and many central banks and private banking institutions hold foreign reserves of US Dollar in the Euro Dollars in order to serve the customers according to their needs and preferences (Helleiner, 2008). According to Economist Paul Samuelson, the overseas trade and demand of the US dollars are effective to enhance the practice and activities of international trade. It can be stated that, US economy is hereby the central determinant and important country for sustaining in the pace of globalisation and encourage more diverse culture and business growth across the international borders (Wolfram, and Schilling, 2015). On the other hand, the use of America English as a major business language for global trading also enhances the pace of Americanisation. Africa and Asia and even Britain are adopting the American English for global transaction. The America English is widely utilised for business, education and economics and politics. The Hollywood and education industry are also flourishing at a rapid rate and these activities further enhance Americanisation (King, 2009).

Social and media aspects of globalisation and Americanisation

Globalisation is the practice, though which the America culture has been spread across the international borders and through the social channels, such as movies, clothing style, social activities, of habits and television and music, the Americans influence the society across the globe through the process of Americanisation (Pieterse, 2019). The media is a popular activity in America and it further enhances the creativity and innovation of the businesses. The American fashion trend, clothing style, movie trend and music as well as customs and the way of life through Hollywood film and television industry influence the world positively. America is considered to be a leading producer of the popular culture in such an era o globalisation, where the USA has the opportunity to spread their culture and emulation across the world (Crane et al., 2016). For instance, in 1945 the Office of Military Government of US (OMGUS) started to print newspaper in Munich, Germany and the name of the name of the newspaper is Die NeueZeiung which aimed at destroying the cultural beliefs of remaining Nazis and promotes democracy and it further helps to promote sharing the America culture in Germany. This cultural diplomacy is effective to win the hearts of the foreigners and other people across the international borders through Americanisation (Mehring, 2019; Goldstein, 2016).

It can be evident that the American entertainment industry is Second after the aerospace industry in terms of revenue growth and expansion of the activities, were since 1987, the US film industry has occupied 56% of the European market and there is 60-75% share of the film industry of the USA in the regions of Western Europe alone (Merziger, 2013). Apart from that, the free trade agreement is effective for the Americans, to boost the international trade activities and enhance the contribution of the global business on economic development. For example, the free trade agreement between Mexico and USA abolished the quota system and the Mexican cinemas are shown without any restrictions and in this regard South Korea is another country for such free trade deal (Maisuwong, 2012).

Social media platform is another component through which it is possible to disuses the process of Americanisation and in this regard, the platforms are Twitter, YouTube, Instagram, FaceBook and Reddit, which are influential platform, were the people are willing to access these social media across the globe (O’Rourke, 2011). For example, Kardashian’s business has been growing globally through the online activities and there is effect of social media on the celebrities. In addition to this mainstream media (television) is key factor for Americanisation where CNN is an American television company which is famous across the globe and it has over 200 million homes spread over 212 nations and territories globally. The televisions has huge impacts on the politics of Europe where the TV series like “Dynasty” and ‘’Dallas’’ are effective to influence the lifestyle of the Americans. Hereby, globalisation facilitates the spread of America culture by music, movies, entertainment, currency and business, trade as well as politics and social norms and values (Wynn, 2010; Kelly, 2015; Fosler-Lussier, 2012). Notably Elvis Presley and Michael Jackson is the legendary artiste and role models known internationally ad additionally the American music is known across the globe. Hereby, the Americanisation is the same as globalisation, where in such an era of globalisation, the activities across the globe further influence the process of Americanisation and it further influence the lifestyle of the people, as well as it provides a scope to transfer skill, enhance technological advancement and business trade of for enhancing he participation of the people and improving their abilities to make positive contribution in the society by grabbing the American cultural values and norms (Fosler-Lussier, 2012).

Globalisation in the field of politics

The American foreign policies and practice focus on the global political system and the United States utilises the political and economic power as well as the unrivalled military power, international environment to raise interest and values globally. American coalition with the Europeans during the year 1990, help to develop peaceful, demographic and unified Europe. For instance, EU and NATO have different issues sin the defensive roles of the member countries. While, USA is in partnership basis with South Korea and Japan and it would be effective to enhance stability in the region (Mead, 2013; Dür, 2008). There is strong political and military influence of the USA and it has proper influence across the globe. The investment on military aid is high but the country is still suffering from terrorism. USA is able to spread the political and cultural appeal across the international borders where the cultural perspectives and the activities are influential for the nations to reflect and enforce the American interest (McGrew, and Lewis, 2013).

In addition to this, soft power is considered to be an effective way to transfer the skill and culture across the globe and during the process of Americanisation, it has also been seen that, it has direct impacts on education (Holton, 2011). American’s soft power to include in pumping a lot of investment in aid and education in which there is the USAID amounted to $20 billion in 2019, and there is no nations investing a huge amount to fight poverty across the rural areas around the globe. According to Katznelson and Shefter (2018), there are a huge numbers of candidates who get scholarship and opportunities to study and conduct researches in the universities of America and thus it can be stated that, the nation is efficient to invest much amount in the educational and research field in order to enhance the education and technological advancement. The USA has different institutions and branches of education across the globe which is also effective to lead the educational system of America and thus it can be stated that, the educational activities are influential factors to develop the process of Americanisation. The people are also influence to adopt the American culture where they accept the American history, accent and culture (Staeheli, and Hammett, 2010). Quoting from Barack Obama’s speech in Cairo, the United States focuses on utilising soft power to influence the world by enhancing education, culture and technology. President Thomas Jefferson told that, “I hope that our wisdom will grow with our power and teach us that the less we use our power, the greater it will be”.

Conclusion

In the recent growth of globalisation era, Americans are playing crucial role in influencing the migration of labour and transfer of skill and technology. Globalisation in this regard is also playing an important role in order to develop homogenisation in culture, where cross cultural contracts can be managed well. The economic power such as the US Dollar, media and popular cultures, national income of the country, US military Aid and ISAID, political control and the stability in the government power and political situation as well as trade policies and international trade activities and soft power are effective for Americanisation. In addition to this, the American culture is continued to spread across the world through the process of globalisation and for example, it can be stated that, Canada adopted the culture fully to run their business activities and other national activities of managing military force or international trade. There are anti-Americanization sceptics, who argue that, globalisation is not only Americanisation and globalisation has the power to promote universalism. It has been seen that, there are many countries across the globe, where the nations are willing to adopt the American culture and they are gradually bringing and blending Americanisation, and it further influence eth American culture to be at the centre of globalisation in terms of aid, political influence, and entertainment and business perspectives.

In the cotemporary world, China and Russia are also growing rapidly and they are not adopting the Americanisation, and the culture of China and Russia cannot be promoted and influence other cultures to be adopted like Americans. The American culture, living style and the activities related to economic, social and politics influence the whole world and it promotes liberty, harmonisation and freedom across the globe. It is easy for the other cultures across the world to adopt the American cultures efficiently and easily, where the people are proficient to accept the transport, communication, technology and skill transfer where the world can move towards accepting one culture. Thus, it can be stated that, globalisation is the same as Americanisation, where the whole world adopt and accept the American culture easily.

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