Implementing Social Cognitive Theory for the Rebranding of Principal Hotel London

Introduction

The paper is all about the social cognitive theory that is even to be utilized in different organizations, including business dissertation help. This social cognitive theory is to be described in this paper regarding the rebranding of Principal hotel London. As this was an old infrastructure and needs a renewal, thus the implementation of this social cognitive theory in this hotel is being described properly. A proper impact on the individuals in this hotel is being understood properly in this paper here. Bandura’s two models are to be described here so that its implementation can be understood properly for the hotel here.

Factor that affect individual

Social cognitive theory represents the Bandura model and its use in the various sectors available. The theory takes place with the person’s past experience and that helps to make better decisions in future. The SCT works in an unique way where the social influence is high among the people and the connections between the people are taken into consideration with the social environment in which people activate their performance. The past experience of an individual will help them in taking necessary action and help in deciding whether to involve in a specific behaviour or not and also the reason behind the action taken by the individual will also be revealed (Rahmat, 2017). The factor in SCT that affects individual in Principal Hotel London and improve the consumer relationship is explained below:

Reciprocal Determinism: This is the main concept of SCT in consumer behavior and satisfying the customers of the hotel. This theory deals with the changes that are required in the industry here. This concept refers to the reciprocal behavior of an individual and interaction in an environment. This concept can help the principal hotel to acknowledge the behavior of their old customers and provide them with a more friendly and comfortable environment. The hotel must make circumstances where the staff can learn from the experiences of seniors and their own in the past (Font, 2016). The staff must be extroverted and provide customers with social comforts and achieve the desired goal of satisfying the customers.

Behavioral Capability: This theory means the ability of the individual in forcing things to complete properly as desired with the skills and knowledge of that particular individual. In order to complete the task the staff of the hotels must know how to perform and what to perform. Any misbehavior or any action that is not appreciated by the customer can affect the environment and also the reputation of the hotel (Komendantova, 2018). The consequences of the behavior must be recognized before and then behavior must be performed so that the customers get what they actually want.

Observational Learning: This states that the behavior of the people can be observed and on the basis of those observations the future behavior can be detected. If one is able to observe the behavior of the customers then the knowledge of what the customers are wanting can also be detected. The behavior conducted by the customers can be assumed and then staff can work accordingly to fit in the needs of the customers and provide them better services. If one can guess correctly with the observation of what the customer needs then staff can successfully complete the task according to the preference of the customers in the hotel.

Reinforcements: This refers to the behavior of the opposite party both internal response and external response. It determines whether the individual is willing to continue the behavior or wants to discontinue the action. Reinforcement can be both positive and negative but according to SCT the staff of the hotels must try to make a positive impact on the customers so that the relationship can be maintained. This reciprocal relationship can hamper directly the environment of the Principal hotel so behavior of the staff must be dignified.

Expectations: Once the behavior of the individual is detected the next thing comes to the expectation of doing next action. The anticipated consequences of the behavior must be done before the behavior is performed and that must be done on the basis of the observation. The expectations are not always correct so the backup must always be ready if the customers do not like the action of the staff and it can be interchanged with other behavior (Sphweb.bumc, 2020).

Self-efficacy: This refers to the self confidence of the individual in performing the given task and completing it with success. Even if the staff knows what is to be done and how it is to be done still the staff can complicate the situation so it's important to have faith in you. The work done in confidence can increase the interest of the customers and reputation of the hotel will rise.

Bandera Model for hotel

The Bandura model is designed to explore the role of human behavior regarding the environmental aspect around them. According to the theory the individual behavior and the behavior for the environment is being focused here. Staff management and focus is being made here in the case of Principal Hotel London. These two factors are successful in describing the impact on the staff and their customer management to be applied in this hotel. The staff was around 200 for housekeeping, beverages, sales and other events that are to be seen to be arranged by this Bandura model. The boutique Kimpron is an environmentally friendly one and is based on providing customer satisfaction. An impact and problem were seen on the staff working there in the hotel (Lin, 2018). Thus due to the rebranding in the hotel the staff is not assured of their job safety and thus their fear is to be removed by the help of this Bandura model. The receptionists and the staff were seen to be stressed about learning of the new system and were afraid of difficulties they had to face regarding the new training and work. Thus for such scenarios the application of the Bandura model can be beneficial one for retraining and rebranding the whole hotel here (Semanticscholar.org, 2020).

Two factors from Bandura model

Due to the staff's frightening and stress in the hotel, rebranding the introduction of this Bandura model is highly needed. It is needed for the retraining of those staffs so that rebranding purpose can get success in the business and marketing. First of all the staff are to be trained regarding the customer satisfaction and proper work of the hotel. Two of the factors that are to be imposed here in the Bandura model are the environmental and individual one. In this environmental factor the physical availability of the staff and workers are to be focused properly. Intensity and frequency of working in the environment can be focused here properly by the help of this environmental factor. Suppose training the staff is proper and one staff finds it an ethical one then an environment will be formed where other staff will also be encouraged to attend this training session properly. These environmental factors are required to have a good connection with the outcome of the hotel reconstruction (Semanticscholar.org, 2020).

The other factor was an individual one that focused on the individual work that is rewarded for the staff available. Personality and cognitive behavior of the individual is being looked over here properly. Suppose in this training the individual is trained to behave and work properly then the behavior is being enhanced by those individuals. Moreover the other students will also learn to behave and gain a good personality regarding their work. The dislikes and disbeliefs of those staffs will be removed easily by the help of those individual behaviors. A situation can be seen where reinforcement for the good behavior of the staff can be seen easily by the other staff. Each individual will be taught how to welcome the customers and how to provide customer satisfaction for them. A good career option is being provided to the individual here in the rebranding of the hotel. Proper training will be provided to these individuals so that they wouldn't face any kind of problem related to the work in the future in the hotel. A good opportunity for the individual and the business can be seen by the training of these individuals here. Individuals are trained and to be worked (Tesisenred.net, 2020).

Conclusion

Thus it can be concluded that staff are to be taught properly by the bandura model. Social cognitive theory is being determined here properly so that a proper management and proceeding for the staff can be done properly. An impact of this social cognitive theory is being determined properly so that renovation and new hotel management can be processed properly. Two factors of these Bandura models are defined here so that they can be applied on those staffs for good customer satisfaction and behavior. The two aspects, behavioral and individual one are defined in this part easily.

Reference List

Journals

Rahmat, N.H., Arepin, M., Yunos, D.R.M. and Rahman, S.A.S.A., 2017. Analyzing perceived writing difficulties through the social cognitive theory. PEOPLE: International Journal of Social Sciences, 3(2).

Font, X., Garay, L. and Jones, S., 2016. A social cognitive theory of sustainability empathy. Annals of Tourism Research, 58, pp.65-80.

Komendantova, N., Yazdanpanah, M. and Shafiei, R., 2018. Studying young people’views on deployment of renewable energy sources in Iran through the lenses of Social Cognitive Theory. AIMS Energy, 6(2), pp.216-228.

Lin, H.C. and Chang, C.M., 2018. What motivates health information exchange in social media? The roles of the social cognitive theory and perceived interactivity. Information & Management, 55(6), pp.771-780.

Online Article

Semanticscholar.org, 2020,Application of Bandura's social cognitive theory in the technology enhanced, blended learning environment Available at:

Website

Tesisenred.net, 2020,Motivations for entrepreneurship in the tourism and hospitality sector: A social cognitive theory perspective Available at:

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