Statistics For Travel And Tourism

Introduction

Moroccan National Tourist Office is looking to improve its hospitality services and wants to attract foreign visitors through a wide range of tourism facilities and world-class hospitality services. The term hospitality is referred to as the correlation between a guest and a host, where the host receives the guest with goodwill, including welcoming and entertaining guests. It not only creates new job opportunities within the country but also plays a critical role in order to promote the national GDP. Additionally, for those pursuing related academic research, seeking management dissertation help can provide essential support in developing effective strategies for enhancing the tourism sector. Additionally, for those pursuing related academic research, seeking Management dissertation help can provide essential support in developing effective strategies for enhancing the tourism sector.

In recent years, the importance of the hospitality industry has been enhanced in a significant manner. This is because it can be termed as a key player to influence the overall efficiency of the travel and tourism sector. In this context, the hospitality industry offers excellent assistance to government agencies, and tourism development of the country for improving the quality of tourism with consideration of needs and expectations of people belong from different countries.

The Moroccan National Tourist Office has focused on influencing the efficiency of the tourism sector in the field of the hospitality sector. In this regards, hospitality firms pay extra attention to the hotels, guest houses, holiday homes, restaurants, pubs, fast-food outlets, cultural tourism, and promotion of tourist destination, eco-tourism, adventure tourism and many more. Therefore, the effectiveness of the strategic planning process is significantly correlated with a contemporary organisational scenario and future emerging market opportunities along with current market challenges (Tourism in the Kingdom of Morocco, 2020).

Moroccan National Tourist Office is worked to accomplish the dream of Morocco's King Mohammad VI for making the country as one of the best tourist destinations. This approach assists the department in the formulation of different corporate strategies to attain a variety of tourism-related goals As per the "vision 2010" program, Morocco has recorded significant growth in the total number of visitors in the country. With the success of the 2010 vision, King Mohammad VI

introduced a new vision in 2020 to increase 18 million tourists in upcoming years (Travel in Morocco, 2020). According to different studies related to the travel and tourism sector, it has found that the majority of visitors has addressed several issues due to the lack of infrastructure. In 2000, the total value of the annual number of tourists was being less than 4 million that was reached to 9.3 million tourists till 2010.
In this context, the importance of an appropriate network of different types of infrastructure has been enhanced to attract visitors from different locations of the world. It includes the development of new hotels along with additional infrastructure facilities by paying extra attention so as the country would be able to increase the popularity of tourist destinations. Salah also discussed the unique challenges that the government has faced in its 2020 vision. Although Morocco is among the top 20 tourist destinations, but top executives of the country want to establish a unique image of the country in an efficient manner (Tourism in the Kingdom of Morocco, 2020).
The emergence of the global pandemic of corona virus has also enhanced several issues for the tourism department of the country. In this context, government agencies are focused to implant new policies to protect the travel and tourism sector by paying extra attention to the global tourism trends with reference to inflow and outflow of visitors in Morocco so as the tourism department would be able to attract foreign visitors after the corona virus pandemic. In this context, new strategic plans will be focused to improve the quality and efficiency of hospitality services. This is because the country offers hundreds of hotels in several cities across the nation, with good infrastructure, skilled workers are still lacking.
Moroccan National Tourist Office is going to adopt an appropriate strategic plan to increase job opportunities and career opportunities in the Moroccan hospitality industry during and after the corona virus pandemic.

Q1. What is the influence of age (independent variable) of spending (dependent) of UK's Passengers (participants) travelling to Morocco (settings)?

Q2. What does the residential status (independent variable) influence the air miles (dependent variable: Airmiles to port 1) for visitors (participants) in Morocco?

Q3. How does the purpose of the visit (independent variable) encourage the length of visit (dependent variable) of UK passengers travelling to Morocco (setting)?

For assessing the answer to the above research questions, the researcher will consider the data related to inbound visitors of UK in Morocco. This data would be found very useful in determining the relationship among different variables so as the Moroccan National Tourist Office would be able to develop several strategies to remove the barriers of the travel and tourism sector. The first question determines the relationship between the age group of visitors and their spending. This question will be found very effective to determine the spending patterns of visitors who are coming from the UK. Therefore local authorities would be able to take appropriate measures to attract people from all over the world associated with certain age groups for maximising the revenue of the tourism sector and maximisation of profit margin.
The second research question is going to explore the residential relationship statues of visitors and total travelling or air mile. This information will support local authorities in the selection of different marketing campaign to attract people related to different residential statues.
The third question is going to examine the relationship between the purpose of the visit and the length of stay of UK visitors in Morocco. Therefore, local authorities would be able to select an appropriate strategic plan to attract visitors from the UK to maximise the revenue of tourism sector.

METHOD

The present investigation is focused on evaluating insights of Morocco tourism sector trends so as government agencies would be able to formulate a variety of strategic plans corporate strategies to improve the quality and efficiency of tourism and other related services. Therefore, the researcher has taken the survey results of the Civil Aviation Authority. The survey was performed by the CAA among the Air Passenger Survey of the UK. This data set has found it very effective to evaluate the global tourism trends.

For maximising the efficiency of the outcomes of the present study, the researcher has formulated different research questions associated with the destination location like Morocco and other elements of the travel and tourism sector (Usman and Chen, 2019). The categorisation of data has been carried out with reference to different kinds of independent and dependent variables. It includes the purpose of visit, average spending, age group, residential statues, air travel miles and many more. To attain the client’s requirements, the selected database has found reliable for assessing the in-depth understanding of the global tourism sector. This data has offered appropriate insights about the tourism trends between the UK and Morocco.

The database was being developed by assessing responses from travellers who were visited the UK airports to travel to different locations of the world. Further, the UK CAA has adopted high-quality questionnaire with skilled personal to enhance the reliability of the data collection process (Gardener, 2017).

What is the influence of age (independent variable) of spending (dependent) of UK's Passengers (participants) travelling to Morocco (settings)?

This question has followed a cross-sectional research design in which a researcher has paid extra attention to determine the implications of age (independent variable) over the visit spending (dependent variable) in Morocco. This data will assist the tourism department of the selected destination in the evaluation of average spending trends of UK visitors in Morocco.

The answer to this question is generated through descriptive statistics. It covers the frequency of participants along with the mean of average spending in different age groups. For this purpose, the researcher has implemented statistical software such as SPSS to determine the spending of different age groups while visiting in Morocco (Zook and Pearce, 2018). The SPSS software has found it very effective to examine the large of quantitative data as well as responses of people in an efficient manner.

What does the residential status (independent variable) influence the air miles (dependent variable: Airmiles to port 1) for visitors (participants) in Morocco?

This question has applied a cross-sectional research design for determining the influence of residential status (independent variable) on the air miles (dependent variable: Airmiles to port 1). By assessing this information, the Moroccan National Tourist Office would be to explore the travel trends in Morocco.

For answering this question, statistical software like SPSS has been applied by the researcher. This software has performed t-test or ANOVA to determine the significant level between the independent and dependent variable. This software has found a great tool to enhance the efficiency of the data analysis process.

How does the purpose of the visit (independent variable) encourage the length of visit (dependent variable) of UK passengers travelling to Morocco (setting)?

This question has also worked on the cross-sectional research design to assess the influence of purpose of visit (independent variable) on the length of stay (dependent variable). This information would support the tourism department of Morocco to enhance the effectiveness of strategic plans for attracting foreign visitors.

The answer to this question is generated through descriptive statistics. It covers the frequency of participants along with the mean of average stay length in Morocco. For this purpose, the researcher has implemented statistical software such as SPSS to determine the relationship between the purpose of the visit and average stay duration in Morocco (Mavridou and Lambrechts, 2017). The SPSS software has found it very effective to examine the large volume of quantitative data.

What is the influence of age (independent variable) of spending (dependent) of UK's Passengers (participants) travelling to Morocco (settings)?

The above statistics have disclosed that the majority of UK visitors in Morocco were associated with the age group of 35-44 years and 55-64 years. Moreover, the participants related to the age group of 35-44 years maintained the highest level of spending in Morocco. The highest level of average spending is near to £546 in Morocco. Further, there is no statistically significant difference in spending between the age group.

The analysis of spending related data has determined that the majority of visitors related to different age groups include 55-64 years, 35-44 years, and 25.-34 years. The comparison of average spending in these age groups has found that the average spending of people associated with the 35-44 years is the highest, which is £546. Moreover, the participants related to the age group of 65 or above have maintained the second position in their average spending, which is near to £505. Therefore, it can be stated that old age people and middle-age visitors were spending more in Morocco in comparison to other individuals.

For attracting the highest spender, the government agencies of Morocco should have to pay extra attention to middle age people’s tourism requirements while developing different strategic plans and corporate strategies for the advancement of tourism services. The tourism department should pay extra attention to the special service requirements of old age people while developing new infrastructure for travellers within-country because the average spending of these individuals is high as compared to other age groups. It would play an important role to increase the number of old age travellers within Morocco with additional employment opportunities.

As per the above charts and tables, the majority of UK travellers with air mile were associated with the residential status of Nigeria. Further, there is a statistically significant difference between the residential status (independent variable) in the air miles (dependent variable: Airmiles to port 1). The p-value of the relationship between the two variables is 0.00.

In the context of the present investigation, the relationship between the residential status (independent variable) influence the air miles (dependent variable: Airmiles to port 1) is statically significant between the p-value of the coefficient is 0.00 that is lower than the ideal p-value of 0.05. Therefore, it can be stated that residential status plays a critical role in order to influence the air miles.

For maximising the efficiency of tourism-related strategic, Moroccan National Tourist Office should have to pay extra attention to the air passenger trends to determine the impact on seasonality of the demand of airlines and other tourism services to Morocco.

The analysis of UK passenger’s responses that were travelling to Morocco has determined that the majority of 37 participants have considered the holiday or pleasure as the main purpose of the visit to Morocco. The second position has maintained by the objective of family visit in Morocco. The average length of stay is near to 7 days for the purpose of holiday or pleasure. By comparing the relationship between different objectives and length of stay, the p-value is 0.140, which higher than the ideal p-value of 0.05, so the relationship among different groups is not statistically significant.

The above statistics have determined that the main purpose of the majority of UK visitors in Morocco is Holiday or Pleasure. The average stay duration is near to 7 days in Morocco, so as the strategic plans of the tourism department must be aligned key needs of foreign visitors.

As per the above assessment, the Moroccan National Tourist Office should have to consider an appropriate marketing campaign to attract visitors to the UK to spend the holidays in Morocco. In this context, government agencies need to emphasise over the development of different destinations of cultural tourism, ecological tourism, and others to attract foreign visitors. Moreover, the development of additional infrastructure facilities would assist the tourism department in providing the best experience to tourists in Morocco.

Conclusion

The above investigation concludes that the government agencies of Morocco have to pay significant attention to the distinct needs and requirements of foreign visitors in an efficient manner to attain long term government vision and tourism goals. In this context, different infrastructure services and additional tourism facilities would support the Moroccan National Tourist Office to maximise the efficiency of strategic plans to enhance tourism-related revenue.

Reference

• Gardener, M. (2017). Statistics for ecologists using R and Excel: Data collection, exploration, analysis and presentation. Pelagic Publishing Ltd.
• Mavridou, A. M. and Lambrechts, P. (2017). Descriptive analysis of factors associated with external cervical resorption. Journal of endodontics, 43(10), 1602-1610.
• Tourism in Kingdom of Morocco. (2020). [Online]. Accessed through:. [Accessed on 2nd June 2020].
• Travel in Morocco. (2020). [Online]. Accessed through: [Accessed on 2nd June 2020].
• Usman, M. and Chen, J. (2019). P2DCA: A Privacy-Preserving-Based Data Collection and Analysis Framework for IoMT Applications. IEEE Journal on Selected Areas in Communications, 37(6), 1222-1230.
• Zook, K. L., and Pearce, J. H. (2018). Quantitative descriptive analysis. In Applied Sensory Analy of Foods (pp. 43-71). Routledge.

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