Internal Analysis Clarification

Topic 1

Introduce internal analysis

The informed opinion of Wu & Mohi (2015) has brought forth the clarification of internal analysis of any organisation, such as the Hungry Jack’s, to be the method of analysis of the internal situational aspects, including the business environmental constituents associated with such an institution. The emphasis is primarily concentrated on the deliberations regarding the evaluation of the weaknesses and strengths of the organisation under consideration. This format of analytical assessment is primarily oriented towards exposition of the influence of the external business environment on any organisation such as the previously mentioned one.

Internal environment analysis of Hungry Jack’s

The strengths of Hungry Jack’s Ptv Ltd, the fast food franchise organisation under the ownership of Burger King at Australia, are perceptible, according to Scrinis & Monteiro (2018) as the following:

• The ability to conduct extensive, substantial, and attention-encompassing advertisement campaigns oriented towards garnering interest from children.
• Creative jingle designing for the children which could be both suitable and attractive for the targeted audience.
• The judicious placement of sales outlets which could be differentiated within the surrounding landscape.
• The online-based order placement and service booking facility.
• Provisioning of exciting and interest-garnering offers to the existing and potential customers.
• Extensive diversification of product offerings at differentiated price ranges with availability of discount services.

According to Brettel, Chomik and Flatten (2015) the weaknesses of Hungry Jack’s are perceptible as the declining brand equity since it is affected by the exclusive emphasis of the extensive branding campaigns on the hamburgers only and the relatively inconsequential global presence and exposure of the company in comparison to the various other global food chains which have prominent presence throughout the international market.

According to Wu et al (2015), the key capabilities and core competencies of the Hungry Jack’s could be determined as the following:

1: The ability to promote the key values through the service provisioning in the form of providing maximised significance to the sales outlet visitors, ensuring the proper safety of the workers and the visitors alike, improving consistently the integrity of the customer service performance of the company pertaining to the requirements of consumer and implementation of the strategy of customer centric prioritisation of activities.

2: Greater marketing capability to launch branding campaigns for all of the components included in the product offerings.

3: Enhancement of market shares through branding of products to generate interest amongst the youth and teenage based customer segments.

4: Formulation of the core marketing message of Hungry Jack’s being the restaurant with the reputation of hosting products which are primarily designed to suit the tests of children and the overt emphasis, in this context, has been on hamburgers as primary products.

The conclusive observations are reflective of the fact that the Hungry Jack’s competencies and resource utilisation potential, as has been contemplated from the internal analysis of the fast food chain, are oriented towards performing the activities which could ensure proper and effective response generation on part of the organisation regarding the influence of external business environment elements such as competitive complications and the necessity to ensure sustainability.

Topic 2

According to Lee et al (2015), value provisioning to the customers for the purpose of gaining sustained competitive advantage within the current hyper competitive market scenario is the core consideration for every business organisation. This influences the detailing of activities which are performed to fulfil the organisational objectives. Such activities formulate the business levels operative strategy of companies such as the Hungry Jack’s with the onus of attending to and managing the preferences of the customers.

Concerning the business strategies of the Hungry Jack’s, the overarching emphasis is centred of the exploitation of the core competencies in all of the variations such as the individual products and specific service markets as well. According to Hanaysha (2016), the measures for assessment of business level strategies, in congruence with the observations of Australian Marketing Institute (AMI), are four folds, such as , return on market investment, satisfaction of customers, market share achieved in the targeted market segments and brand equity measure.

According to Hungry Jack’s (2016), Hungry Jack’s utilises the approach of properly segregating and specifying the particular preferences and requirements associated with the individual targeted market segments so as to provide a unified direction towards the management of overall priorities. Nguyen, Nguyen & Do (2019) have highlighted that, from the perspective of value chain analysis of Hungry Jack’s, these constitute the primary activities. Furthermore, the marketing activities consist of customer attention generation marketing efforts such as the promotion of burgers with marketing messages such as “The Burgers are better at Hungry Hack’s” as well as “Lowest Prices are just the beginning”. In terms of services related to ensure the strategic positioning of the fast food provider, the strategy of value differentiation has been utilised by Hungry Jack’s through offering of qualitative food in ranges of affordable prices for the purpose of achievement of necessary competitive edge in the current market.

In terms of procurement operations, the company management prefers to obtain accurate details prior to formulation of investment decisions and estimates the value based return on investment so as to motivate the management personnel to improve their performance. The kitchen management echelon undertakes periodical activity reviews so as to determine the best possible methods of procurement management. Setting of goals is premised on identification of activities through which additional savings could be obtained.

Weinstein (2016) has stated that HR duties of the company pertaining to recruitment of employees are performed through advertisement circulation of vacant positions at the various sales outlets through the official website of the Hungry Jack’s. One example could be drawn from the advertisement concerning the designation of managerial personnel for Western Australia All Suburbs which had been circulated by the company at 55 different locations through Australia.

Hungry Jack’s (2016) has specified that in terms of the organisational structure, the company has to manage 390 different stores throughout the country with 900 managerial personnel and up to 18000 employees of various designations within a conventional hierarchical structure. The following diagram illustrates the organisational structure of the Hungry Jack’s:

Conclusion

The business level strategies and value chain analysis have enumerated the facts that at Hungry Jack’s, investment decisions are premised on the management of the business target base strategic decision formulation by the organisation and this involves formulation of effective investment decisions and personnel control.

Reference List

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• Hanaysha, J. (2016). Testing the effects of food quality, price fairness, and physical environment on customer satisfaction in fast food restaurant industry. Journal of Asian Business Strategy, 6(2), 31-40.
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