Impacts Of Tourism Industry Development

Evaluate the importance of the tourism industry to a specified country and its regional economy

Tourism industry development is instrumental in earning different financial benefits countries such as Kenya and Macau and this generally leads to economic strengthening of the respective countries and also contributes in the enhancement of employment opportunities and in achievement of global recognition and positioning. Regarding the territory of Macau, the emphasis is of greater significance on the tourism industrial development since the highest gross foreign exchange currency is earned by the tourism industry of Macau (Boes, Buhalis and Inversini, 2015). In case of Kenya, the tourism industry has been outlined in the developmental road map of Vision 2030, by the Kenyan Government, as one of the most rapidly growing economic sectors and it is as well considered to be one of the pillars of economic stability at the country.

Evaluate strengths, weaknesses, opportunities and threats for the tourism industry of a specified country Strengths

1: The country has been extensively recognised as a preferred and demanded destination of tourists.

2: Kenya has well established infrastructures for assisting tourists to reach their preferred destinations which are mostly influenced by nature.

3: Greater competitiveness achievement through the appeal of natural tourist attractions in comparison with the international tourist destinations which are mostly artificially constructed.

4: The Kenya Tourism Board (KTB) has performed the most effective international marketing processes through channels of destination which are significant regarding the strength of appeal to the tourists which such destination channels have generated and regarding the utilitarian value of such arrangements (Becker, 2016).

5: Another noticeable strength of the Kenyan tourism industry could be identified as the active partnerships between the public and private sectors regarding the tourism destination development as well as the promotional efficacies and value of such destinations.

Macau

1: Diversification of products and experiences related to the national tourism industry.

2: Improvement of the qualities of tourism services and associated infrastructures.

3: Expansion into the highest value based tourism markets.

4: Rebranding of the Macau tourism sector as containing destinations which could require investment of multiple days of travel and visitations by the tourists. 5: Utilisation of considerably advanced tourism infrastructure development oriented technology.

Kenya

1: The lack of effective and sustainable funds on part of the Kenya Tourism Board (KTB) is a significant weakness.

2: The lack of funds jeopardises the Kenyan market of travel destinations and tourisms.

3: Dearth of the integration of different public tourism promotional institutions and complications regarding the multiplicity of frameworks of legal, policy related and administrative extents. The overlapping of the mandates of different tourism organisations such as Kenya Tourism Fund (KTF), Kenyatta international Conference Centre (KICC) and others is another serious weakness (Boniface, Cooper and Cooper, 2016).

4: Another serious weakness is shortcomings regarding effective and consummate marketing strategy application through the online domains. This is reflective of the inadequate Information Communication Technology application capabilities on part of the KTB.

Macau

1: Dearth of proper standardised quality maintenance at the Macau based tourism destinations is one of the weaknesses in this context.

2: The next weakness of the tourism industry of Macau is to be identified as the lack of adequate passenger support and carrying capacity of the Macau International Airport during the tourism seasons.

3: The paucity of adequate land resources of Macau is another significant weakness since this prevents the organisation from development of large tourism attraction based destinations such as theme parks.

4: Macau suffers from an acute dearth of diversified entertainment infrastructure. This could be contrasted with the entertainment facilities at Singapore such as Sentosa and at Hong Kong such as Disneyland and Ocean Park. Apart from this, the number of tourists at the Fisherman’s Wharf at Macau are also lesser than the expected number(Xiang, Magnini and Fesenmaier, 2015).

Beneficial and substantial improvements in the structure of marketing of Kenyan tourism infrastructure. Identification and development of potential tourist destinations which could have still been left untapped. Prospects of development of medical, sports, cultural and conference tourism. Opportunities in development of high cost based luxury facilities of the hospitality sector, constitution of aviation based safari services and composition of holistic campaigns of marketing.

Utilisation of the most optimised measures of the models of urban infrastructure development. Instituting the necessary modifications to better manage and enhance the capacity of passenger carriage by the Macau International Airport and by other public transportation systems of the Island. Enhancement of the cooperation between the tourism industry and the various other supporting governmental institutions to achieve the coveted position of Macau as a core tourism industrial centre for the global tourism sector. In excess of 80 international hotel establishments are at Macau and this extensive complex of hotels could assist in the improvement of tourist lodging facilities.

The influence of negative perceptions which could be harboured by the global tourism industry regarding the threat perception of terrorism and regarding other aspects related to the security situation at Kenya (Vellas 2016) Consistent and intense competition from the various other international as well as regional destinations for the global tourists and visitors. The significant competitors are the destinations at Tanzania, South Africa and Uganda. Relatively high prices of the tourism products of Kenya such as the natural and biosphere reserves and game parks. The high prices have been the outcome of newly imposed taxation as well as the considerably higher costs of the global business operations regarding the Kenyan tourism industry.

The global financial recession and the after effects of the same since 2008 have been adversely impacting the tourism industry of Macau. The income from the tourist visitation and from the revenues acquired from the casino businesses has considerably reduced. The entrants in the regional tourism industry have been attempting to expand the customer base as well as to gain better customer loyalty. These competitors could be identified as Thailand, Philippines, Korea, Malaysia, Vietnam and Australia.

According to Mason (2015), the process of development of tourist destinations at both Kenya and Macau involves the phased based approach where the first phase involves the analysis of the existing market and the available resources. The underlying elements which have to be considered in the perspective of both Kenya and Macau are the environmental and cultural features, recreational as well as guest accommodation facilities at and near the tourist destination, the transportation facilities, availability of proper land at the destination area(this is particularly relevant regard Macau where availability of land is a constant problem) and finally the necessary investment capital.

According to Mason (2015), the process of development of tourist destinations at both Kenya and Macau involves the phased based approach where the first phase involves the analysis of the existing market and the available resources. The underlying elements which have to be considered in the perspective of both Kenya and Macau are the environmental and cultural features, recreational as well as guest accommodation facilities at and near the tourist destination, the transportation facilities, availability of proper land at the destination area(this is particularly relevant regard Macau where availability of land is a constant problem) and finally the necessary investment capital.

The legislative framework concerning the governing of the surface, sea and aviation based utilisations is of prime significance in this respect. For Macau and Kenya, the Surface Law of International Carriage of Passenger by Road Act (1979) outlines the passenger rights regarding the land based travel. In terms of maritime travel, the International Convention for the Safety of life at Sea (SOLAS) and the Athens Convention (1974) determine the responsibilities and liabilities of the travel and tour operators. In case of the aviation routes, the international regulations of carriage are governed by The Warsaw Convention (1929).

Regarding the high volume based holiday packages, an intensive competitive environment exists regarding different destinations at Kenya. Government interventions are responsible for various distortions in this market and the resultant void is filled up by the sub-scale hotel and accommodation and tour operators at Kenya. According to Mowforth and Munt (2015), the presence of relatively reduced numbers of branded tourism and travel companies at Kenya could be outlined from the fact that only 8 hotels with international reputation operate at Kenya in comparison with 13 hotels at South Africa and 51 at Nigeria.

According to Rasoolimanesh et al (2017), the major tourism and travel operators at Kenya are as follows:

According to Mason (2015), the process of development of tourist destinations at both Kenya and Macau involves the phased based approach where the first phase involves the analysis of the existing market and the available resources. The underlying elements which have to be considered in the perspective of both Kenya and Macau are the environmental and cultural features, recreational as well as guest accommodation facilities at and near the tourist destination, the transportation facilities, availability of proper land at the destination area(this is particularly relevant regard Macau where availability of land is a constant problem) and finally the necessary investment capital.

African Wildcats Adventure Safaris, Bonfire Adventures & Events Limited Gamewatchers Safaris These organisations generally operate within the segments of the luxury holiday based packages where high volumes of tourist destinations could be covered.

Macau

The liberalisation of gaming license in the year 2002 had contributed to the expansion of the tourism industry of Macau and the resultant establishment of various chains of hotels such as Venetian, Wynn Resort, Melco Entertainment Group and MGM Grand and some others. Apart from these, there are some of the domestic travel and tourism organisations which have invested extensively in the reconstruction of and in the development of the tourism infrastructures which existed previously. In this context, Sharpley and Telfer (2015) have observed that there are two specific organisations which operate in the high volume tour packages and also have the luxury hotel segment based operations. The first one is the Transportes Urbanos de Macau S.A.R.L. or Transmac, which is one of the operators of transportation vehicles and busses at Macau. The other travel and tourism operator is Transportas Companhia de Macau (TCM) which is also another public bus service operator for the arriving tourists in the city. All of the above mentioned services and hotel chains are equipped with the online based accommodation booking facilities.

The development of Information, Communications and Technology (ICT) sector could have considerable impacts on the tourism industry of both Kenya and Macau through effective combination of facilities of accommodation and recreation through provisioning of the most updated information to the travellers and visitors.

According to Mason (2015), the process of development of tourist destinations at both Kenya and Macau involves the phased based approach where the first phase involves the analysis of the existing market and the available resources. The underlying elements which have to be considered in the perspective of both Kenya and Macau are the environmental and cultural features, recreational as well as guest accommodation facilities at and near the tourist destination, the transportation facilities, availability of proper land at the destination area(this is particularly relevant regard Macau where availability of land is a constant problem) and finally the necessary investment capital.

The development of Information, Communications and Technology (ICT) sector could have considerable impacts on the tourism industry of both Kenya and Macau through effective combination of facilities of accommodation and recreation through provisioning of the most updated information to the travellers and visitors.

According to Mason (2015), the process of development of tourist destinations at both Kenya and Macau involves the phased based approach where the first phase involves the analysis of the existing market and the available resources. The underlying elements which have to be considered in the perspective of both Kenya and Macau are the environmental and cultural features, recreational as well as guest accommodation facilities at and near the tourist destination, the transportation facilities, availability of proper land at the destination area(this is particularly relevant regard Macau where availability of land is a constant problem) and finally the necessary investment capital. Take a deeper dive into Addressing Vandalism in Derbyshires Beauty Spots with our additional resources.

Reference List

• Becker, E., 2016. Overbooked: the exploding business of travel and tourism. Simon and Schuster.
• Boes, K., Buhalis, D. and Inversini, A., 2015. Conceptualising smart tourism destination dimensions. In Information and communication technologies in tourism 2015 (pp. 391-403). Springer, Cham.
• Boniface, B., Cooper, R. and Cooper, C., 2016. Worldwide destinations: The geography of travel and tourism. Routledge.
• Giaoutzi, M., 2017. Tourism and regional development: New pathways. Routledge.
• Mason, P., 2015. Tourism impacts, planning and management. Routledge.
• Mowforth, M. and Munt, I., 2015. Tourism and sustainability: Development, globalisation and new tourism in the third world. Routledge.
• Rasoolimanesh, S.M., Ringle, C.M., Jaafar, M. and Ramayah, T., 2017. Urban vs. rural destinations: Residents’ perceptions, community participation and support for tourism development. Tourism Management, 60, pp.147-158.
• Sharpley, R. and Telfer, D.J., 2015. Tourism and development in the developing world. Routledge.
• Sinclair-Maragh, G., Gursoy, D. and Vieregge, M., 2015. Residents׳ perceptions toward tourism development: A factor-cluster approach. Journal of Destination Marketing & Management, 4(1), pp.36-45.
• Vanhove, N., 2017. The Economics of Tourism Destinations: Theory and Practice. Routledge.
• According to Mason (2015), the process of development of tourist destinations at both Kenya and Macau involves the phased based approach where the first phase involves the analysis of the existing market and the available resources. The underlying elements which have to be considered in the perspective of both Kenya and Macau are the environmental and cultural features, recreational as well as guest accommodation facilities at and near the tourist destination, the transportation facilities, availability of proper land at the destination area(this is particularly relevant regard Macau where availability of land is a constant problem) and finally the necessary investment capital.
• Vellas, F., 2016. The international marketing of travel and tourism: A strategic approach. Macmillan International Higher Education.
• Xiang, Z., Magnini, V.P. and Fesenmaier, D.R., 2015. Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet. Journal of Retailing and Consumer Services, 22, pp.244-249.
• According to Mason (2015), the process of development of tourist destinations at both Kenya and Macau involves the phased based approach where the first phase involves the analysis of the existing market and the available resources. The underlying elements which have to be considered in the perspective of both Kenya and Macau are the environmental and cultural features, recreational as well as guest accommodation facilities at and near the tourist destination, the transportation facilities, availability of proper land at the destination area(this is particularly relevant regard Macau where availability of land is a constant problem) and finally the necessary investment capital.

Appendix I

According to Sinclair-Maragh, Gursoy and Vieregge (2015), the second phase involves the formulation of planning procedures through which the acquired resources could be put into effect for the tourism destination to be developed to the optimised extent. The underlying aspects are the measuring of possibilities of traveling to the tourism destination and the support facilities associated with the same, adequacy of infrastructural support to tourism development and finally the aims of social, environmental and cultural aspects.

Appendix II

The underlying factors are to be understood to be the improvement of critical tourism infrastructure such as data bases and financial and weather related information provisioning, assistance in high dispersion of technology and provisioning of the digital platform to the governments of respective nations to advertise their achievements and benefits of the respective tourism industries(Vanhove, 2017). Apart from these, maintaining the statistics of arrivals of visitors, preservation of accurate performance and hotel occupancy related data and finally, the utilisation of effective research techniques regarding the marketing conditions are to be outlined to be the impacts of ICT on the tourism sectors of both Kenya and Macau.

According to Mason (2015), the process of development of tourist destinations at both Kenya and Macau involves the phased based approach where the first phase involves the analysis of the existing market and the available resources. The underlying elements which have to be considered in the perspective of both Kenya and Macau are the environmental and cultural features, recreational as well as guest accommodation facilities at and near the tourist destination, the transportation facilities, availability of proper land at the destination area(this is particularly relevant regard Macau where availability of land is a constant problem) and finally the necessary investment capital.